In these mysterious times of COVID-19 coming in waves across the globe, the average consumer is rethinking their safety and their health when returning to the economy. To thrive, businesses will have to be more in tune with their consumer demographic more than ever. People need to be reassured of their choices, and the automotive industry is listening. With many automakers starting to shift their focus to smaller vehicles, quality is also going up. Every year, J.D. Power & Associates conducts various studies on new vehicles in the automotive industry, and recently, this organization released the results of the J.D. Power 2020 Initial Quality Study. Out of the competition for Japanese brands in the industry, Mitsubishi Motors was ranked the highest amongst consumers.
If the name is unfamiliar, J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Having worked in multiple industries since 1968 and expanding on a global scale with offices in North America, Asia Pacific and Europe, J.D. Power has become a household name to some, especially those actively looking for a new vehicle to buy or lease. The recent study, the 2020 Initial Quality Study, is in its 34th year and was redesigned for its fifth generation. This study took an updated look at the problems owners are having with their new vehicles, including those related to new technologies, within the first 90 days of ownership.