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Mitsubishi Motors Ranks Number One for Japanese Brands According to J.D. Power

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In these mysterious times of COVID-19 coming in waves across the globe, the average consumer is rethinking their safety and their health when returning to the economy. To thrive, businesses will have to be more in tune with their consumer demographic more than ever. People need to be reassured of their choices, and the automotive industry is listening. With many automakers starting to shift their focus to smaller vehicles, quality is also going up. Every year, J.D. Power & Associates conducts various studies on new vehicles in the automotive industry, and recently, this organization released the results of the J.D. Power 2020 Initial Quality Study. Out of the competition for Japanese brands in the industry, Mitsubishi Motors was ranked the highest amongst consumers.

If the name is unfamiliar, J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Having worked in multiple industries since 1968 and expanding on a global scale with offices in North America, Asia Pacific and Europe, J.D. Power has become a household name to some, especially those actively looking for a new vehicle to buy or lease. The recent study, the 2020 Initial Quality Study, is in its 34th year and was redesigned for its fifth generation. This study took an updated look at the problems owners are having with their new vehicles, including those related to new technologies, within the first 90 days of ownership.

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Mitsubishi Infotainment System Gets Some Upgrades

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When it comes to infotainment systems, no vehicle today is complete without them. Able to help the driver navigate, and usually set up with a sweet sound system, most infotainment systems come with Apple CarPlay and Android Auto to allow consumers to play music from their phones while keeping them off of their phone. Some infotainment systems are even mirroring smartphones, basically projecting the home screen onto the infotainment touchscreen once plugged in. It didn’t take long for the auto industry to adopt this technology, but Mitsubishi Motors is one automaker that dragged its feet until it saddled up with the Renault-Nissan Alliance and started getting access to all sorts of car tech.

What’s in an Infotainment System?

Good question. It usually comes with a touchscreen, a sound system, and depending on what’s offered, some navigation features. Yeah, Mitsubishi Motors offered all of that on its SUVs for several years, but each of those was a standalone part. Before Mitsubishi got an infotainment system, vehicles like the Mitsubishi Outlander came with an available 9-speaker Rockford Fosgate premium sound system, outfitted with a 10-inch dual-voice coil subwoofer, Digital Signal Processing, DTS Neural Surround™, PremiDIA-WIDE Surround, and Dolby® Volume. To handle voice-commands and voice-calling, a FUSE hands-free link system with Bluetooth did the heavy lifting, and a 7-inch touchscreen display with available 3D-mapping navigation picked up the rest of the slack. Not bad for throwing something together.

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Is the Mitsubishi C-D Vehicle a Sports Car?

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After the Renault-Nissan-Mitsubishi Alliance announced the mid-term plans for the next few years in late May 2020, things are looking up for the Alliance. Initially worried with Alliance Ventures thought to be in jeopardy not too long ago. The new strategy for the Alliance is a “Follow-the-Leader” scheme where one automaker releases a new vehicle in one segment into one region of focus for sales. If it’s successful, another vehicle from the same segment will be released by one of the other automakers in their region of focus. There is some worry about how this will affect Mitsubishi Motors and models that make it overseas, with Mitsubishi sales faltering in the U.S. and Japan market, but there is still hope. Mitsubishi Motors is also the first automaker to release a vehicle from the Alliance, and it’s a C/D segment vehicle – smaller than an SUV.

Hooray! Finally, something other than an SUV from the Japanese automaker. It’s been years since we saw anything that wasn’t a sports utility vehicle or a plug-in hybrid SUV – the Eclipse Cross doesn’t count, crossover or not. We’re waiting for a true-blooded racing car, and the Eclipse being turned into a crossover just won’t cut it. Mitsubishi Motors has mentioned that the Lancer is going to be revived as a crossover as well but is supposed to be engineered to be a “high-performance” SUV. We’re not sure what that means – maybe this SUV is supposed to be able to tackle the racetrack?

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Renault-Nissan-Alliance Has A Lot Coming Up in the Next Few Years

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We’re finally in June! The middle of 2020 is upon us, and things are starting to look…less grey, that’s a good way to put – less grey. As the sun starts to shine, more good news will come, and little-by-little, industries are starting to beef up again, starting with the auto industry. Last week, the Renault-Nissan-Mitsubishi Alliance held a digital news conference and announced a new strategy for the Alliance, splitting regions and segments three ways. Each automaker will release a new vehicle in one segment in one region, and following its success, the other two automakers will release their own version or a rebadged vehicle on the same platform. The conference also shared news about some technology and vehicles to look forward to.

The Future is Now

With all of the auto shows cancelled for 2020, we’re going to miss out on all of the cool technology that usually pops up. For the last two years, Mitsubishi Motors and Mitsubishi Electric have been blowing it up with plug-in hybrid electric vehicles (PHEV) and self-driving technology. Even so, the Renault-Nissan-Mitsubishi Alliance has agreed on splitting up the focus of the group in three ways, although there are four core components – PHEVs, electric vehicles (EVs), self-driving cars, and connected car technology.

The last two are technologies still too young to seem practical. Although smart devices like Amazon Alexa and Google Home allow consumers to connect to their phones via their voice, and even their vehicles, adding an Amazon Prime subscription to your car or buying a smart device plugin isn’t at the top of a consumer’s buy list. Instead, the Renault-Nissan-Mitsubishi Alliance partnered with Google to release an Android-based infotainment system.

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