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New AI Coming to Human-Machine Interfaces from Mitsubishi Electric

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The Mitsubishi Motors Corporation (MMC) has its hand in a lot of pockets in different industries. It’s not a bad idea, to spread oneself to have multiple means of success. This is especially true when it comes to the Mitsubishi Motors automaker and Mitsubishi Electric. The former we all know too well, but the latter isn’t talked about nearly as much. Thought to only be a supplier of electric appliances and infrastructure, Mitsubishi Electric actually plays a role in designing, developing, and producing much of the future technology going into Mitsubishi Motors vehicles. From the self-driving autonomous technology at the 2019 Consumer Electronics Show to the artificial intelligence at the 2019 Tokyo Motor Show, Mitsubishi Electric will be changing the way we look at cars with an advanced Human-Machine Interface (HMI).

Virtual Assistants and HMIs

Today, many people own some form of virtual assistant or platform with a human-machine-interface. Anyone who owns an Amazon Alexa or Google Home has a virtual assistant, and most of us who own one use it every day, from setting an alarm clock to making shopping lists, and even video calls with the Echo Show. Anyone who talks to their TV to search for content or perform a function knows what it’s like to have an HMI on hand when the remote is all the way across the couch.

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Renault-Nissan-Mitsubishi Talk New Cross-Brand EV Platform

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Back when Mitsubishi Motors first joined the Renault-Nissan Alliance, there was a lot of talk about what kind of technology the three automakers would share. When it came to Mitsubishi, a lot of the automaker’s success in alternative fuel stemmed mainly from the Mitsubishi Outlander PHEV. Working towards alternative fuel vehicles and self-driving technology, the Alliance intended to produce more PHEVs using technology from Mitsubishi and more electric vehicles, or EVs, using the success of all-electric vehicles from Nissan, the Nissan Leaf. A concept for a cross-brand EV platform was the first objective on the list, but quickly disappeared for three years. Finally, in January 2020, a discussion about the cross-brand EV platform has popped back up, and it definitely seems to be coming from the Nissan leg of the Alliance.

It has been some time now since Nissan did anything with an all-electric vehicle. The Nissan Leaf came out in 2009 with big EV ambitions, but aside from a second-generation model, the automaker didn’t do much. Part of the success intended for the Renault-Nissan-Mitsubishi Alliance was the production of cross-brand EV technology. A lot of this was detailed in their Alliance 2022 six-year mid-term plan, focused on cross-brand platform sharing of platforms and powertrains, electrification, connectivity, and autonomous drive technologies. The first step, platforms and powertrains, are already in development.

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Mitsubishi Motors and the J.D. Power 2020 Manufacturer Website Evaluation Study

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When it comes to shopping for a new car, consumers can find it quickly overwhelming to do the research, read reviews, and narrow down their choices. Even after all that, once a model is chosen, consumers then need to find which trim is right for them. It can be frustrating, because for auto manufacturers who want to sell lots of cars, they sure do tend to make their websites impossible to deal with. Recently, J.D. Power conducted its semiannual 2020 Manufacturer Website Evaluation Study for Winter, and the results were pretty interesting. Mitsubishi Motors ranked highest in the mass market brand for website usefulness.

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Mitsubishi Electric at the 2020 Consumer Electronics Show

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The 2020 Consumer Electronics Show is one of the most sought after exhibits every year, and because it takes place so early in the year (January 7-10, 2020), consumers are able to get a good look at appliances, electronics, products, and technologies soon coming to the market. Simultaneously, the Consumer Electronics Show (CES) also attracts many automakers looking to show off their new tech and features coming soon to new models. One automotive corporation, in particular, Mitsubishi Motors Corp, tends to show up to CES 2020 with their sister company Mitsubishi Electric. After the recent partnership between Mitsubishi Motors Corp and MaaS Global Oy, we’re seeing a lot of interesting concepts from Mitsubishi Electric at CES 2020.

Mobility for Everyone

The core of the partnership between MMC and MaaS Global Oy is to create an ecosystem of mobility where every consumer has access to some form of private or public transportation. MaaS Global already has a handle on that with its Whim app in Finland – consumers can sign up for various plans that will give them access to buses, trams, taxis, cars, bicycles, and more transportation services. Working on self-driving and autonomous technology, one interesting concept from MMC and MaaS Global is personal mobile living spaces. On the outside, they look like windowless vans, but on the inside, it can be a miniature office or living room. The vehicle drives itself with the use of a radar and camera fusion piloting system that helps it recognize other cars, pedestrians, and bicyclists, and puts together the best routes to avoid obstacles in real-time.

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Mitsubishi Small Batch Initiative Continues

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The year may be coming to an end, but Mitsubishi Motors will most likely continue the expansion of the “Small Batch – Big Impact” initiative the automaker started in 2019. Going beyond a marketing campaign, going beyond the publicity, Mitsubishi Motors is also finding ways to give back to the community that will benefit others for years to come. We’ve covered the first two events of this, the 2019 Rebelle Rally and the National Teen Defensive Driving Program in Nashville, TN. The Las Vegas Bowl took place on 12/21, go Huskies, and the primary charity partner of the MMLVB, Goodie Two Shoes became the next organization to get a little love back for all it does for the community.

Goodie Two Shoes

Owned and operated by former San Diego Chargers lineman and current Las Vegas resident, Tony Berti, and his wife Nikki, Goodie Two Shoes provides disadvantaged children, and other children in crisis, with many of the essential items required for good health and positive development. These, of course, include new shoes and socks. During halftime of the 2019 MMLVB, Goodie Two Shoes received a number of blessings – a 2020 Mitsubishi Eclipse Cross “Community Utility Vehicle” to assist their charitable efforts going forward, a $10,000 donation from Ally Financial to offset the charity’s operational expenses, and local Mitsubishi dealer-partner Johnny Legends was offering tickets to the game to anyone who would donate a new pair of socks.

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