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Mitsubishi Motors NA Kicks Off Small Batch Test Drive Program

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Mitsubishi Motors of North America has been working a new marketing strategy as of late known as the “Small Batch” marketing effort. According to Kimberley Gardiner, Vice President and CMO of Mitsubishi Motors North America, this marketing effort has been designed to show off some of the best products Mitsubishi has to offer the consumer market. Now, Mitsubishi Motors NA will be expanding that marketing effort with a new direct-to-consumer test-drive pilot program powered by BirdDog. It’s called the Small Batch Drive Experience, and places a large focus on the Mitsubishi Eclipse Cross, Mitsubishi Outlander PHEV, and Mitsubishi Outlander Sport.

In three major cities, New York, San Francisco, and Los Angeles, Mitsubishi Motors will be hosting the Small Batch Drive Experience where potential consumers have the chance to test drive either the Mitsubishi Eclipse Cross, Outlander PHEV, or Outlander Sport for up to 15 minutes. During this time, technology designed by BirdDog will activate what is being called a “pop-up ride and drive” mode. The first-of-its-kind, this test-driving experience will also be a tour that combines the power of engaged marketing with advanced targeting technology.

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Mitsubishi Opens New Low-Price EV Charging Plan in Japan

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Earlier this year, 2019, Mitsubishi Motors hit a large milestone for alternative fuel vehicles everywhere. Back in April, Mitsubishi took the plug-in hybrid market by storm after selling 200,000 Mitsubishi Outlander PHEV units worldwide. Sold in more than 50 countries around the world, the plug-in SUV is becoming more popular with time, but the new concept from Mitsubishi, the Engelberg Tourer, seems to be another contender for taking over the plug-in hybrid market. Whichever direction Mitsubishi Motors decides to take the company in, the automaker continues to succeed in the alternative fuel market with its newest program. In partnership with MC Retail Energy Co., Ltd. (MCRE), MMC-affiliated dealers in Japan will start offering consumers a low-price electric car charging plan, starting October 1, 2019.

Yes, it’s only in Japan for now. Depending on how well things go, the program could always make its way over here. Mitsubishi brought the Outlander PHEV to the states back in 2017 and so far it’s here to stay. If the automaker wants to continue its success in the alternative fuel market on a global scale, then expanding programs like this charging plan is the next step. It does make sense to not go global with it just yet, for two reasons. For one, a lot of plug-in hybrid and electric vehicle sales for Mitsubishi come from Europe in Japan, so setting up a special program here probably wouldn’t be much of a payoff.

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Mitsubishi Started with Sports Cars – Where Are They Now

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Mitsubishi Motors is well on its way to making more alternative fuel vehicles, like the Engelberg Tourer concept shown at the 2019 Geneva International Motor Show, along with interesting technology. Mitsubishi Electric, another part of Mitsubishi Corp, demonstrated a lot of neat self-driving technology at the 2019 Consumer Electronics Show, and Mitsubishi recently made a deal with The Mobility House to help bring their Dendo Drive House to life. Even with all of this cool stuff though, a lot of racing car enthusiasts are wondering if Mitsubishi Motors will ever go back to their roots of rally cars. Here’s a blast from the past.

Mitsubishi 3000GT VR-4

Oh if there was a greatest sports car of all time, it would be the 3000GT (pictured above), also known as the Japanese GTO in its home country. This was powered by a twin-turbo 300 horsepower engine, came with an all-wheel drivetrain, and sweet active aerodynamics that helped it rev up from 0-60 mph in 5.4 seconds. Back then, it was faster than the Honda NSX and half the price. Not only this, but at one point, the 3000GT was rebadged and sold as the Dodge Stealth! Who knew?

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Mitsubishi July Sales Remind Us Hatchbacks Are Alive

miami-lakes-automall-mitsubishi-sales-july-eclipse-cross

There’s been an interesting development with the sales of Mitsubishi Motors North America (MMNA) as of late. Although the flagships of the automaker are the Mitsubishi Outlander SUV and Mitsubishi Outlander Sport, their recent sales say otherwise. We’re halfway into 2019 and automakers are releasing their second-quarter sales. When we take a look at Mitsubishi Motors sales in the North American market, crossovers and hatchbacks surprisingly reign supreme. Let’s take a look at the changes coming to Mitsubishi Motors.

When the Mitsubishi Outlander PHEV first came to America, it really turned some heads. Sales for the Outlander PHEV were so good, that the automaker hit a large milestone, and sold 200,000 Mitsubishi Outlander PHEV units earlier this year (April 2019). With the Outlander plug-in hybrid doing so well, one would think that this just means Mitsubishi Motors needs to focus on its alternative fuel vehicles.

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