Mitsubishi Motors Marching Strong in 2019


We’re almost through the first half of 2019 and there’s so much going on in the auto industry. Many automakers out there have been talking business deals and making smart investments. Throughout the year, there’s been a lot of cool stuff coming out, and one automaker makes it easy to review all the new stuff they’re working on. Recently discussed in a press release, Mitsubishi Motors is expanding its business and making all sorts of noise with new models and new technology. Check out what the highest-ranked Asian automaker (according to J.D. Power) is up to now.

New Models

This one is obvious. The new concept to come from Mitsubishi Motors is the Mitsubishi Engelberg Tourer Concept that debuted at the 2019 Geneva International Motor Show.  Giving us a look at what comes next for the auto brand, the Engelberg Tourer is rugged SUV plug-in hybrid electric vehicle (PHEV) built for an adventurous lifestyle, outfitted with a roof-mounted cargo box and designed to handle going off-road with Mitsubishi Motors Super All-Wheel Control (S-AWC) system. We also got a look at a futuristic smart house, the Dendo Drive House, a smart house powered by solar panels and designed with the Engelberg Tourer in mind as a back-up storage unit for more efficient use of energy.

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Mitsubishi Motors Releases Road Assist+ Smartphone App


Mitsubishi Motors isn’t an automaker that’s shied away from self-driving car technology or futuristic concepts. Developed by their sister company, Mitsubishi Electric, Mitsubishi Corp has developed autonomous driving technology and is currently working on artificially intelligent (A.I.) systems to help keep drivers safe. Having recently developed a new smartphone app that can help drivers improve their driving and safety, Mitsubishi Motors was named “Telematics OEM of the Year” at TU-Automotive Detroit, the world’s largest automotive technology conference and exhibition, for their innovative Road Assist+ smartphone application.

“We’re extremely honored to be recognized as OEM of the year by TU-Automotive for Road Assist+ and our work in the telematics space…Today’s drivers increasingly expect intelligent services that link to their car to provide a convenient and connected driving experience. Mitsubishi Road Assist+ is a seamless way to offer that while providing cost-savings opportunities for consumers through participating UBI insurance carriers.” Bryan Arnett, senior manager, product planning, MMNA.

Every year, the “Telematics OEM of the Year” award recognizes forward-thinking original equipment manufacturers (OEM) developed for the connected-vehicle space or vehicles that are more interconnected with consumer devices such as smartphones and even homes in some cases. Quickly becoming the next big thing in the auto industry, the “Telematics OEM of the Year” award is one of the most prestigious awards as is anticipated by many in the connected car industry.

Mitsubishi Road Assist+ is the first hardware-free smartphone-based application and is capable of doing a number of things. This application can:

       Collects driving behavior data through telematics technology and then provides feedback to help drivers improve their driving behaviors

       Also collects information given geospatial context to driving events, such as weather and road conditions, to collect more refined information based on how drivers respond in different driving situations

       Provides 24-hour emergency roadside assistance

       Comes with specialized technology (GPS and Driving Signature) that allows the app to give drivers access to exclusive Mitsubishi offers of their choosing

Some of this sounds familiar. Telematics? When Mitsubishi released the Mitsubishi Eclipse Cross, it became the first Mitsubishi vehicle to support a Telematics System as well as remote safeguard services. Through that system is how Mitsubishi Road Assist+ operates, but the beauty of this app is that it’s hardware-free. That means it doesn’t necessarily need a Telematics System. Mitsubishi Road Assist+ can still inform owners about the cost savings of usage-based insurance (UBI) without having to own a modern or “connected car” with built-in telematics capabilities or aftermarket-installed telematics hardware.

The ability to collect information on driving behavior with different conditions also reminds us of the artificial intelligence Mitsubishi Electric has been working on for future concepts. Most notably, they’re working on developing an AI system that acts as a virtual coach to help drivers on the road during difficult driving conditions and can completely take over driving the vehicle for the driver if necessary. There hasn’t been its debut at the Tokyo Motor Show in October 2017, but we’re keeping an eye on it.

Have a Mitsubishi Motors vehicle and Interested in Mitsubishi Road Assist+? It’s available now for both Android and iOS devices via download on the Google Play Store and Apple App Store. Looking for more Mitsubishi Motors news? Follow us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: Mitsubishi

Automotive Science Group Recognizes Mitsubishi Motors for Efficiency and Performance


Mitsubishi Motors has been a little quiet lately. When Fiat Chrysler Automobiles (FCA) proposed a merger with Renault, both Nissan and Mitsubishi Motors, a part of the Renault-Nissan-Mitsubishi Alliance were a little blindsided. The merger didn’t go through, and that’s okay. The Alliance is doing just fine with their Alliance Ventures funding campaign, and Mitsubishi Motors was recently heralded as “Best All-Around Performance Brand” and “Best Economic Performance Brand” for the second consecutive year by the Automotive Science Group. Now that’s something to get the auto market talking.

Automotive Science Group Performance Study

Remember the Automotive Science Group (ASG)? In 2007, the ASG was created to support Eco-innovations’ mission of addressing environmental challenges with market-based solutions that prompt informed consumer action. The group reviews and researches vehicles in the market today so that consumers can make informed decisions that are in their best economic interest as well as the best interest of the environment. Recently, ASG conducted their 2019 Automotive Performance Index (API) Study that assessed an auto market sample population comprised of 1,640 model year 2019 cars, crossovers, and SUVs.

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Tips for Protecting Your Car in the Summer


Oh, this summer already feels like a scorcher doesn’t it? This month, June 2019, is the beginning of summer and anyone outside for more than a few minutes is already sweating. If that’s true, then just think about our poor cars. They can suffer some serious sun damage and get worn down a lot quicker with the elements of the warm weather. Luckily, there are a number of things a driver can do to protect their vehicle in the summer.

Standard Maintenance

Nothing like a little routine maintenance to make sure everything is looking good. Do the tires have enough tread should the roads become wet or difficult to drive? How about the brake pads? These are components we hardly think about when getting an oil change. Nothing like a little tune-up to make sure the car is ready to perform this summer.

Now to keep it protected. Although rinsing a car off as soon as possible after a trip to the beach or a little mudding is a good practice, washing a car before it gets dirty is also a smart way to go. Making sure a car is clean is also the first step to take before sealing in all its automotive goodness. After a car wash, applying a coat of wax to a car can help protect it from the sun and keep the paint job looking fresh. For extra protection, look for spray-on film products at the local auto shop to protect your car from scrape and small debris.

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