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Why Would the Renault-Nissan-Mitsubishi Alliance Merge with FCA?

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The Renault-Nissan-Mitsubishi Alliance has been pretty busy lately, and here we thought they were taking a back seat for a while. No, the alliance is actually alive and well, still making smart investments, teaming up with other companies, and their latest offer is one that no one really saw coming but also secretly hoping for. Like that ship in a favorite TV series that seems uncanny and out of left-field, but totally actually works. Fiat Chrysler Automobiles (FCA) and Renault is that ship. Recently, a proposal from FCA to merge with Renault was discussed behind closed doors, but so far, nothing is set in stone.

Why wouldn’t Fiat Chrysler Automobiles want to work together with Renault? Well first off, with Renault technically calling the shots of the Renault-Nissan-Mitsubishi Alliance, if Renault were to merge with FCA, then they would be bringing Nissan and Mitsubishi Motors with them. That would, effectively, turn the merger into the world’s third-largest automaker and automotive group. What a milestone.

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New Lane Hazard Warning Technology from Mitsubishi Electric

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Mitsubishi Electric, a sister company of Mitsubishi Motors and under the Mitsubishi Corp umbrella, has been pretty busy as of late. Although Mitsubishi Electric is known for a variety of things, some of which has to do with home appliances, they’ve also been known to develop technology for upcoming automobiles. During the 2019 Consumer Electronics Show, Mitsubishi Electric showed us some of the technology they’re working on that allows consumers to communicate with passengers in other vehicles in real-time over a virtual platform. Always keeping safety in mind, new technology from Mitsubishi Electric keeps drivers informed about upcoming safety hazards while on the road.

A Car with a Brain?

Mitsubishi Electric has been working on autonomous technology for upcoming Mitsubishi vehicles for several years and made their big debut in 2017. Using what the company calls a Mobile Mapping System (MMS), through the use o  car-mounted GPS antennas, laser scanners, and cameras, drivers are presented with a 3D map of what the MMS sees in real-time while collecting data. In 2018, the technology became more advanced, turned into an easy roof-mount unit, that uses various technologies to operate, such as a speed sensor, the ability to drive the vehicle through tunnels or underwater pathways, and a high-sensitivity camera that allows the vehicle to continue to function and collect data at night. All of this could be really helpful with the newest automobile technology to come from Mitsubishi Corp.

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Get Fuel Efficiency and a Great Sound System with the Mitsubishi Mirage

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When it comes to getting a new vehicle, consumers tend to look for a variety of things. When it comes to a fuel-efficient vehicle at a good price, that can be even a greater challenge, with SUVs and crossovers currently dominating the auto market. Even automakers like Mitsubishi Motors have more large vehicles than they know what to do with, but as luck would have it, Mitsubishi also has a subcompact vehicle that’s top-of-the-line. According to fueleconomy.gov and the U.S. Environmental Protection Agency (EPA), the 2019 Mitsubishi Mirage the most fuel efficient, gasoline-powered vehicle in America and can save consumers more money than the competition.

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Mitsubishi Teasing a New SVP Concept in the UK

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Although not advertised, Mitsubishi Motors has a special division dedicated to creating some outrageous concepts. Known as the Special Vehicle Projects (SVP) division, the SVP is actually behind a variety of custom Mitsubishi vehicles. We just don’t see many of them. That would be because most of these concepts show up overseas, like the new concepts by Mitsubishi in Tokyo that are mostly improvements on the Outlander PHEV and Eclipse Cross. A model showing up overseas we’re waiting on is the 2019 Mitsubishi Triton pickup truck, but Mitsubishi doesn’t plan on bringing the midsize truck to America until perhaps 2025. When it comes to SVP concepts, there’s always a possibility, especially when they show up at an auto show in the UK, like the recent Commercial Vehicle Show.

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Mitsubishi Breaking into Multiple Markets

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With the midsize truck getting its second wind with the recent release of the 2020 Jeep Gladiator, times sure have changed. At the better first half of the decade, midsize trucks nearly died off, known for having the same fuel economy and safety issues of the already popular SUV. America didn’t need another shaky gas guzzler, and most automakers moved onto other pastures. Some automakers focused on other global markets, with Mitsubishi Motors being one of them. Their 2019 Triton pickup truck debuted back in 2018, but there are only hints of it entering the U.S. Market with everything else the automaker is wrapped up in.

Mitsubishi North America Chief Operating Officer Mark Chaffin recently spoke in an interview about entering the U.S. market. As it stands, although the new Mitsubishi Triton is right up there in standards with other trucks in the states, the market is also becoming very competitive. The Japanese automaker would need to have a truck that’s not only right for the automaker but also their demographic in the market. Take a look at the 2019 Mitsubishi Triton pickup truck, also known as the L200 and Strada in other global markets.

 

Like all of the vehicles in the Mitsubishi lineup, the Triton follows the look set forth by the Mitsubishi Outlander with a dynamic shield across the front fascia. Brought into the modern age, the truck also sports advanced safety features currently popping up in new Mitsubishi Motors, such as Forward Collision Mitigation system, Blind Spot Warning, Rear Cross Traffic Alert, and an Ultrasonic Misacceleration Mitigation System. Designed to be off-road capable, the Mitsubishi Triton is equipped with an enhanced four-wheel drive (4WD) system and two off-road systems, “Super-Select 4WD” and “Easy-Select 4WD”. Both come with various modes to handle a variety of terrain and driving conditions, including gravel, mud/snow, and sand 4WD-high and -low mode, and rock only in 4WD-low mode.

Because the market is so competitive and took a major hit before all the upgrades, Mitsubishi Motors may be more focused on its cooperation with the Renault-Nissan-Mitsubishi Alliance. Word has it that Mitsubishi Motors is currently overseeing the development of a new next-generation midsize truck body-on-frame platform. With the intention of developing cross-brand platforms, the new platform will be shared with a number of vehicles, such as the Renault Alaskan and the Nissan Navara. Moreover, the Renault-Nissan-Mitsubishi Alliance is heavily invested in other areas.

In conjunction with their Alliance 2022 Five/Six-year plan, the Alliance also put together a $1 billion fundraising campaign to help grow startups and entrepreneurs in technology for robotaxis, car sharing, EV batteries, and EV charging. Self-driving autonomous vehicles is one area Mitsubishi Motors has been making some noise in, with the concepts Mitsubishi Electric showed at the 2019 Consumer Electronics Show. Again, at the 2019 Geneva International Motor Show, Mitsubishi showed us what the Motor company is working on, with the Mitsubishi Engelberg Tourer concept and the Dendo Drive House.

Mitsubishi Motors isn’t just focused on its automotive products. With investments in car-sharing services and researching new and better ways to produce lithium-ion batteries for electric vehicles, the automaker has hands in many pockets. The U.S. truck market may not be in the mix just yet, maybe by 2025 according to LMC Automotive. Either way, we still have a few more years before Alliance 2022 comes to an end and makes room for other projects.

Stay on top of all Mitsubishi Motors news and announcements when you follow Miami Lakes Mitsubishi social media. Share your thoughts and tell us what you think. Trucks, or electric vehicles?

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