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The Future of Mitsubishi Motors is Its Heritage

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The race is on – but was it ever really off? Automakers on a global scale are in competition to make the next best vehicle to dominate the auto market. With alternative fuel vehicles on the rise, many of the concepts we’re starting to see are plug-in hybrids and electric vehicles. 2019 Geneva Motor show had more than its fair share of plug-in hybrid electric vehicles, like the Mitsubishi Engelberg Tourer, and in that regard, Mitsubishi went a step further with the eco-friendly Dendo Drive House. Another automaker at the Geneva International Motor Show, that always seems to be on the same wavelength as Mitsubishi is Kia Motors, with their Imagine by Kia preview of what’s to come. It would seem that Mitsubishi Motors is doing the same.

Take a look at the collection of new vehicles and concepts that have come from Mitsubishi Motors in previous years. Going all the way back to the Eclipse Cross, there was a change. The last in-house vehicle before becoming a part of the Renault-Nissan Alliance, the Eclipse Cross was the stepping stone for the future of Mitsubishi Motors. On the one hand, they’re now one-third of the Renault-Nissan-Mitsubishi Alliance, currently hitting the electric vehicle market with gusto. The Alliance has many plans for alternative fuel and autonomous technology, much of which is discussed in its Alliance 2022 Six-Year Plan.

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Mitsubishi Motors Earns Third Place in 2019 J.D. Power CSI Study

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Customer satisfaction is a big deal in the auto industry, probably one of the largest affecting, too. In fact, it actually is – 77-percent of vehicle owners are most likely to promote their vehicle after one year of ownership? For better or for worse, the auto industry will thrive on word of mouth, and that’s why they rely on big organizations like J.D. Power to back them up when it comes to being credible and providing customer satisfaction. Having recently finished collecting and analyzing the data from their 2019 Customer Satisfaction Index Study (CSI), also known as Customer Service Index Study, Mitsubishi Motors placed third among the mass market of popular vehicle brands.

What does this mean for Mitsubishi Motors? Among non-luxury brands, Mitsubishi has jumped from the 10th position amongst mass-market brand from 2018 to 2019, winning over large names like GMC, Toyota, Nissan, and Subaru. With a score of 846-out-of-1000 based on survey responses from consumers with vehicles one-to-three years of age, Mitsubishi jumped from the 21st to 12th position in the overall industry ranking. This makes Mitsubishi Motors the fastest-growing Asian brand in the U.S. for the second consecutive year.

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Mitsubishi Motors – A World of SUVs and Plug-ins

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Back in 2017, Mitsubishi Motors joined the Renault-Nissan Alliance to form what is now the Renault-Nissan Alliance, where each automaker in competition with the other, but is not independent of the other. More of a joint venture than a merger, each automaker is working to create technologies and platforms that could be shared between all three companies. At the same time, each automaker is set out to make a better vehicle than the other. The current focus? Crossovers, SUVs, alternative fuel technology, and autonomous technology.

Known as “Alliance 2022”, the Renault-Nissan-Mitsubishi Alliance started a six-year plan. With the plan heavily relying on cross-brand platform sharing and the sharing of powertrains, electrification, connectivity, and autonomous drive technologies. By 2022, the alliance has sale projections that land somewhere over 14 million units sold in a year. It’s a pretty big number, but so far, it doesn’t seem impossible. Over the course of 2018, and after the 2019 Geneva International Motor Show, Mitsubishi Motors alone clearly has some big plans.

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Mitsubishi Showcases Eco-Friendly House at Geneva Motor Show

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Mitsubishi Motors couldn’t keep a lid on it when it came to their spotlight at the 2019 Geneva International Motor Show. They had new models and concepts, like the 2020 Mitsubishi Outlander Sport and the new crossover with an interesting name, the Mitsubishi Engelberg Tourer. Mitsubishi also has a few technology exhibits, one of which includes new connectivity in their vehicles, but the one that’s really getting our attention is the Dendo Drive House.

The Future is Here

Yes, we did talk a little about the Dendo Drive House (DDH) when the promo first went live. Mitsubishi came out with another promo for the Geneva Motor Show and we can now see all the benefits and glory of the DDH. Think about it. Everyone is trying to find new ways to go green and be eco-friendly. Even automakers are looking into alternative fuel vehicles while keeping costs down and extending the range of the vehicle. Many automakers and technology companies want to allow consumers to connect their smartphone, house, and car together.

The DDH is taking that in a more literal sense with a clean and green ecosystem. Serving first and foremost as a house, the DDH can generate, store, and share solar-power-converted electric energy. It can do this because it is equipped with solar panels that can then store the collected energy into one of two batteries – a large home battery or a car battery. No, not the car battery, but the kind of battery one would find in a plug-in hybrid electric vehicle. With Mitsubishi Motors behind the DDH, one can guess where this is going.

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