Miami Lakes Automall International Vehicles

Why Don’t Automakers Sell Every Vehicle Model Globally?

Miami Lakes Automall International Vehicles

Have you ever been car shopping, or just surfing the net, and came across a really nice vehicle you would love to see in your driveway? Then after a little digging, it turns out that vehicle is no longer sold in America, or at all? Man, we’ve been there. Literally, the new Kia Ceed teased for the Frankfurt Motor Show was shaping up to be real nice, but it may never see the light of day in the North American Market. And don’t get us started on how long it took Mitsubishi Motors to bring the Mitsubishi Outlander PHEV to America. Why do automakers selectively sell their vehicles to certain markets? Apparently, there are many variables to juggle when it comes to selling automobiles in the international market.

The Market and its Factors

Going global is probably one of the smartest things an automaker can do in today’s day and age. One good example is Mitsubishi Motors, expanding with Nissan resources to get a better foothold in the auto market. At the same time, an automaker needs to perform careful analysis of where an automaker makes the majority of its sales, like Swedish automakers for instance – 90-percent of their sales come from outside of Sweden. However, there’s a larger factor at play than sales.

Automakers need to use certain strategies to appeal to a certain market, usually depending on the economic and cultural background of the people they target. Depending on the location, there may be certain standards and regulations to meet, and depending on the local culture, marketing and production can quickly become a high-stakes game of trial-and-error. Some automakers can make the move and modifications, but not all can tackle these variables.

Variables In the Way of Going Global

Regulations is a big one for many automakers. One of the main reasons we won’t see certain models come overseas to the U.S. market is due to environmental regulations enacted by the government. It’s a little backwards – the government wants to protect the air and the environment, but companies still get the go ahead to tear down forests for shopping malls. Either way, along with environment regulations, there are federal regulations that control gasoline and diesel prices, and standards that must be met for an automobile’s emissions.

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Almost Half-Way Through 2018 and Mitsubishi Has Accomplished A Lot

Miami-Lakes-Mitsubishi-sales-accomplishments

At one point, people may have been skeptical about the future of Mitsubishi Motors in the U.S., but that’s not so much the case in 2018. It’s only about half-way through the year and Mitsubishi has accomplished a lot. The company has released a couple new significant models to the U.S. market, its earned a couple awards, and experienced record-breaking sales.

Exciting New Models

Mitsubishi has been boasting about their plans to have a strong SUV and CUV lineup and 2018 was the year the company decided to pull the trigger. For the 2018 model year, Mitsubishi finally brought the anticipated Mitsubishi Outlander PHEV to the American market and the company also released the 2018 Mitsubishi Eclipse Cross, which is a new model for all global markets. The Mitsubishi Outlander PHEV was a great move for the company to bring to the U.S. because it is one of the only few PHEV all-wheel-drive SUVs that’s available in this market and it was one of the best-selling PHEVs in Europe for several years.

Recognition for Being a Great Employer in the U.S.

In 2018, Mitsubishi Motors was named to Forbes’ list of top 500 employers in the U.S. To rank the companies, Forbes partners up with an independent company named Statista, which polls more than 30,000 individuals from large U.S. companies.

“Mitsubishi prides itself on the passionate and dedicated employees who are the driving force behind our brand’s momentum,” said Fred Diaz, president and chief executive officer, MMNA. “Being recognized by Forbes is a great honor and validation to our commitment to provide a working environment that is supportive, diverse and dynamic.”

Awards from Automotive Science Group

The Mitsubishi Outlander PHEV and Outlander earned the “Best 5 All-Around Performance” award from the Automotive Science Group. The Automotive Science Group is a data-driven research group that evaluates vehicles on their environmental, economic and social performance.

Record-Breaking Sales

In March 2018, Mitsubishi Motors reported a 21.7 percent increase, which was the biggest increase since March 2005. Vehicles that specially contributed to the excellent sales included the Mitsubishi Outlander Sport and Mitsubishi Outlander. The positive sales report reinforced Mitsubishi’s aims of being a top CUV producer.

“Our CUV lineup is as strong as ever. We’re confident in the competitiveness of our products and consumers are starting to realize one of the best kept secrets in the industry,” said Ken Konieczka, vice president, sales operations, MMNA. “As supplies of our all-new Outlander PHEV and Eclipse Cross continue to grow, the sales momentum will only get stronger as we head into spring.”

Want to see just how strong the Mitsubishi lineup is? Come by Miami Lakes Mitsubishi to test drive any of the Mitsubishi models that you are interested in.

 

Miami Lakes Automall Nissan-Renault-Mitsubishi Five Investments

Five Latest Investments by Alliance Ventures

Miami Lakes Automall Nissan-Renault-Mitsubishi Five Investments

Renault-Nissan brought Mitsubishi Motors into the fold back in 2016 to create the new Renault-Nissan-Mitsubishi Alliance. Over a year, Mitsubishi Motors finished producing its last in-house vehicle, the 2018 Mitsubishi Eclipse Cross, and started to use Nissan’s resources to get a running start as part of the alliance. In January 2018, the Renault-Nissan-Mitsubishi Alliance began a new funding campaign called “Alliance Ventures” to invest $1 billion in order to support open innovation, start-ups, and entrepreneurs in technology with a focus on autonomous systems, electric vehicles (EVs), connectivity, and artificial intelligence. The fund will last five years, and to start things off, $200 million was allocated for the first year’s budget – $50 million of that budget has already been spent in the last five months. Here’s a list of all five investments.

Overseas

Being that all three automakers are from the other side of the hemisphere, with Mitsubishi Motors and Nissan settled in Japan, and Renault in France, the investments started overseas. The first was with the DiDi Auto Alliance. Founded by DiDi, an artificial intelligence and autonomous technology conglomerate in China, the DiDi Auto Alliance is an intelligent ride-sharing alliance working on providing new smart mobility solutions in China. The main goal of the DiDi Auto Alliance aims to unite all its members to transform the business model of the automotive industry and become the largest full-capacity vehicle operator platform in the world by providing services like auto leasing and sales, auto finance, auto service, fleet operation, and car-sharing solutions. The Renault-Nissan-Mitsubishi Alliance struck a deal to help fund the DiDi Auto Alliance in exchange for their automotive services.

A France-based company, Kalray, has also received funding from Alliance Ventures, being that their current goals are very similar to those of the alliance. In addition to their plug-in electric hybrid vehicles, the alliance plans to develop fifteen models with autonomous features by 2022; Kalray is working on developing a microprocessor that can be used in autonomous driving. Sounds like the perfect match and a smart investment.

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Miami Lakes Automall Automotive Science Group Mitsubishi Outlander PHEV

Going Green Award Winners Available at Miami Lakes Automall

Miami Lakes Automall Automotive Science Group Mitsubishi Outlander PHEV

Ever since the Mitsubishi Outlander PHEV was added to the North American lineup, there’s been good things to talk about. This plug-in hybrid electric vehicle (PHEV) is as stylish as the Mitsubishi Outlander sports utility vehicle, but has a lot more going for it in terms of fuel economy, savings, and a little federal tax credit incentive. The 2018 Mitsubishi Outlander PHEV is such a unique plug-in hybrid, that during the Automotive Science Group’s (ASG) 2018 Automotive Performance Index™ (API) study, they delivered a prestigious award to the Mitsubishi Outlander PHEV.

Automotive Science Group

Founded by Eco-innovations, LLC, an environmental policy consulting group established in 2007, the Automotive Science Group was created to support Eco-innovations’ mission of addressing environmental challenges with market-based solutions that prompt informed consumer action. The Automotive Science Group does this by enhancing product and technology comparison capabilities to better serve the environment through informed consumer choice. With the research that the Automotive Science Group performs, consumers can make informed decisions that are not only in their best economic interest, but also in the best interest of our environment.

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Miami Lakes Automall Mitsubishi Lancer Crossover

Mitsubishi Motors is Turning the Lancer Into a Crossover

Miami Lakes Automall Mitsubishi Lancer Crossover

Mitsubishi Motors is doing it again. We’re not surprised, and unlike some of the pessimists of the internet, we’re not disheartened either. We all know Mitsubishi Motors has turned their attention towards crossovers for their future lineup. This was first evident when they teased the debut of their new crossover, a throwback to the Mitsubishi Eclipse, the Mitsubishi Eclipse Cross. The new Mitsubishi Eclipse Cross debuted at Geneva during the auto show, and there was plenty to like. Not only did this crossover have some of the aesthetic appeal of a sports car, but the technology in the Eclipse Cross was a new frontier for Mitsubishi. The next Mitsubishi vehicle to be transformed is the Mitsubishi Lancer, now a crossover.

Oh, we can hear the cries already. “No, not the record breaking Mitsubishi Lancer!” Oh, boo-hoo. The Mitsubishi Lancer was discontinued, get over it. If you liked it so much, you had your chance to get a Mitsubishi Lancer Limited Edition in 2017. Mitsubishi is making way for new vehicles and giving old vehicles a new purpose, like the Mitsubihsi e-Evolution wearing the “Evo” nameplate. And that vehicle concept looks pretty amazing so far. Take a look at the picture above and below. That’s the style the new Mitsubishi Lancer crossover may take a few cues from.

Miami Lakes Automall Mitsubishi Lancer Crossover 1

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University Mitsubishi-Renault-Nissan-Didi Auto Alliance

Renault-Nissan-Mitsubishi Alliance Contract with China Mobility

University Mitsubishi-Renault-Nissan-Didi Auto Alliance

Good news, everyone! Well, maybe. It seems the Renault-Nissan-Mitsubishi Alliance may have snagged the first deal with a mobility company through their “Alliance Ventures” funding campaign. Set to spend $1 billion to support open innovation, start-ups, and entrepreneurs in technology, the alliance started off the campaign by setting aside $200 million for the first year’s budget. Much of the collaborators interest lie within self-driving autonomous vehicle technology, like robotaxis, and alternative fuel technology. The new collaboration between the Renault-Nissan-Mitsubishi Alliance and the Didi Auto Alliance (China based) will be looking at electric-vehicle car sharing.

Two Alliances Meet

We already knew the Renault-Nissan-Mitsubishi Alliance (Man they need an acronym) was already going into the electric vehicle market with gusto, and now it seems that making their own hybrid SUVs and vehicles isn’t the only item on the menu. Working with other companies via the Alliance Ventures funding campaign was already obvious, but we didn’t know how global the campaign was set to go until now. April 2018 dons the first announcement that the Renault-Nissan-Mitsubishi alliance will be collaborating with Didi Auto Alliance to pursue new smart mobility solutions in China.

The Didi Auto Alliance is an intelligent ride-sharing alliance that was initiated by Didi, a Chinese ride-sharing, artificial intelligence, and autonomous technology conglomerate. Think “Uber” here in the states. Didi Auto Alliance aims to unite all its members to transform the business model of the automotive industry and become the largest full-capacity vehicle operator platform in the world. What a strong partner to match up with for the Renault-Nissan-Mitsubishi Alliance.

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