Mitsubishi Motors North America Announces “Momentum 2030” Business Strategy

May 22nd, 2024 by
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Mitsubishi Motors has been busy in terms of strategy for the last few years. Investing in the Ampere battery-electric vehicle facility was a big move for the automaker, but its cooperation is leading to new partnership projects and mutually beneficial results. Mitsubishi and Nissan are working on a pickup truck for the U.S., and a…

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Comparison of a Mitsubishi Mirage and Mirage G4

May 16th, 2024 by
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Back in 2023, Mitsubishi Motors decided to put one of its long-standing vehicles to rest. Known as the Mitsubishi Mirage, this hatchback is the most fuel-efficient all-gasoline vehicle on the market for the price. Possibly the most affordable car in America that is still powered by an internal combustion engine (ICE), the Mitsubishi Mirage will…

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Update on the New BEV Coming from Mitsubishi Motors for the U.S.

May 10th, 2024 by
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Last month, April 2024, Nissan and Mitsubishi Motors reported a collaboration to bring a new pickup truck to the North American market. It would be a pretty smart move and give the automakers a new consumer base to appease, especially if the truck is a midsize pickup. Another vehicle in discussion is a new battery-electric…

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Mitsubishi Outlander Sport Makes Waves Under the ASX Name in Europe

May 2nd, 2024 by
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Mitsubishi Motors has been hanging onto its Outlander Plug-in Hybrid as its sole electrified model in the lineup for years now. After doing very well overseas, the Japanese automaker brought it stateside. At first, the Outlander plug-in did very well for itself, but it would seem interest has tapered off ever since. Sales for the…

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Mitsubishi Triton Receives a 5-Star Safety Rating from ANCAP for 2024

April 23rd, 2024 by
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The Mitsubishi Triton pickup truck may not have a U.S. release date, and maybe never will. There is some hope with Nissan and Mitsubishi working on a new pickup truck for the U.S. and new battery-electric vehicles (BEV) together. The two investments into the proposal by Renault to open up the BEV facility Ampere are…

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Q1 2024 Sales for Mitsubishi Motors Have Interesting Developments

April 19th, 2024 by
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We finally made it past the first quarter (Q1) of 2024. It always feels like the longest first three months of the year, but spring is here, and so are the final Q1 sales for automakers. The numbers are in and battery-electric vehicle (BEV) sales are still going up. Unsurprisingly enough, though, internal combustion engine…

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Chase Adventure with the 2024 Mitsubishi Outlander PHEV

April 12th, 2024 by
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That solar eclipse the U.S. experienced earlier this week, April 8, 2024, was mind-blowing. Two total solar eclipses in less than a decade are unheard of, and the event drew crowds from across the world to many places in the country. South Florida didn’t get much of a look, but anyone traveling to one of…

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Nissan and Mitsubishi Plan New BEVs and a New Pickup Truck for North America Release

April 3rd, 2024 by
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The Renault-Nissan-Mitsubishi Alliance (Alliance), has been pretty beneficial for the three automakers. First saving Nissan from bankruptcy, followed by swooping in to save Mitsubishi Motors, Renault has been the shining beacon of hope for these two brands. The new Mitsubishi Colt, which only seems to be sold overseas at the moment, is really just a…

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Mitsubishi Returns to the 2024 AXCR with a Cross-Country Triton

March 27th, 2024 by
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Remember the days when popular automakers had a hand in NASCAR and other official rally races? Although we don’t see many rally cars in modern times, the spirit lives on with all sorts of events year-round. One event, specifically, is coming up in Asia during the summer of 2024. The Asia Cross Country Rally (hereafter,…

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2024 Mitsubishi Outlander Wins 2024 MotorWeek Drivers’ Choice Award for Best Small Utility

February 29th, 2024 by
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The Mitsubishi Motors Corporation (MMC) is busy with the Renault-Nissan-Mitsubishi Alliance (the Alliance) and investments in Ampere for new battery-electric vehicles (BEV) slated for the upcoming lineup. While the automaker revs up for new models, it’s still milking its current lineup for all its worth. Specifically, Mitsubishi keeps placing all of its bets on the…

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Mitsubishi Motors of North America Experienced Best All-Time Sales for 2023

January 4th, 2024 by
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The Renault-Nissan-Mitsubishi Alliance has been a little quiet, with a lot hinging on each automaker to invest in the new Ampere battery-electric vehicle facility. With new Ampere models planned for Mitsubishi Motors and Nissan this year, we can expect to see some new battery-electric vehicles (BEVs) to enter the Mitsubishi lineup and finally challenge the…

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