2023 Mitsubishi Outlander PHEV Named SUV of the Year by Puros Autos

Mitsubishi Motors has been set on pumping up its lineup of SUVs over the last few years, especially when it comes to their sole plug-in hybrid entry into the North American market. The Mitsubishi Outlander PHEV was well-received when it first hit the states, and although sales have dwindled, with many more sales for every other model in the lineup, the automaker still receives a lot of popularity from one demographic. Year-after-year, Mitsubishi can owe popularity for the Outlander and Outlander PHEV to Hispanic consumers, currently making a  three-to-one ratio of the consumer base. The PHEV variant was even named SUV of the Year by Puros Autos during the publication’s “2023 Car of the Year with a Latin Flavor” awards.

“We are honored to receive the coveted 2023 Car of the Year with a Latin Flavor award for the SUV category from Puros Autos for the second year in a row…With room for the whole family across three rows of seats, electric motoring for up to 38 miles with the added convenience of a gasoline engine, and a bold style that sets it apart from anything else on the road, the Outlander PHEV is the flagship of Mitsubishi Motors.” – Mark Chaffin, Mitsubishi Motors North America (MMNA) President and CEO

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Mitsubishi Electric at the 2023 Consumer Electronics Show

Last year, Mitsubishi Electric announced that it would be going with the theme “Smart Society” for the 2023 Consumer Electronics Show. Every year there seems to be some overarching theme, usually surrounding mobility or futuristic technology. Last year, robotics, the metaverse, and visions of what an inter-connected city dominated the show. Mitsubishi Electric was even going so far as to change industry infrastructure to include artificial intelligence (AI) and robotic companions to do jobs that may be too difficult or dangerous for a human, or even perform repairs remotely if the technician can’t be present to do them. This year, the corporation wants to present its future vision to provide technologies and solutions for five challenge areas: Carbon neutral, Circular economy, Safety/Security, Inclusion, and Well-being.

“We develop a wide range of offerings across industries such as power, transportation, home appliances, infrastructure, manufacturing, IT/communications and others, all of which are vital contributors to growing a smart society…That puts us in a unique position to gather data-driven, cross-industry business insights that can improve our offerings and support the interconnection of people-centric technology and systems that are hallmarks of a truly sustainable smart society.” – Mike Corbo, President and CEO at Mitsubishi Electric US, Inc.

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A Review of Mitsubishi Motors Success and Awards in 2022

Over the last several years, Mitsubishi Motors has been a part of the Renault-Nissan-Mitsubishi Alliance, and although the automaker is supposed to lead the Alliance as the first to release a new model in a specific region, we have yet to see anything come from the sharing of resources with Renault-Nissan. Mitsubishi seems more focused on sprucing up its existing lineup with new generation models, like the next-generation of the Mitsubishi Outlander Sport , and adding special Mitsubishi Ralliart editions. One reason could be because of the great acclaim Mitsubishi does receive from consumers and automotive journalists time and again. 2022 was quiet, but the Alliance 2030 promises a lot of good things in the near future.

Knowing consumer loyalty like no other, the 2022 Mitsubishi Outlander was voted as the SUV of the Year by Puros Autos during their “Latin Flavor Cars of the Year 2021” awards. The Hispanic market has known to be vital to Mitsubishi Motors success and sales, with one-out-of-every-four-cars purchased in the U.S. is by a Hispanic consumer. Not only this, the 2022 Mitsubishi Outlander has the highest percentage of Hispanic buyers in the industry. Recognized by another Hispanic publication, the 2022 Mitsubishi Outlander was also named Crossover Utility of the Year by the Hispanic Motor Press during their annual Hispanic Motor Press Awards.

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Mitsubishi Holds Onto Outlander PHEV as Flagship Model

Mitsubishi Motors has been very focused on its current lineup and sprucing up many of its SUV models. We received a next generation model for just about every model, such as the 2022 Mitsubishi Outlander, Outlander Sport, Outlander PHEV, and the 2023 Mitsubishi Eclipse Cross. This focus on the models that also sell the most may have changed some opinions on introducing a new plug-in hybrid electric vehicle (PHEV) as the star of the show. According to Mark Chaffin, Mitsubishi Motors North America (MMNA) president and CEO, the Outlander PHEV is still holding its title.

“Since its launch in March 2022, the gasoline version of the all-new Outlander has been a homerun, setting sales records monthly even in the face of global supply challenges…When sales begin in the U.S., the 2023 Outlander PHEV will take its place as the flagship of the Mitsubishi fleet. It is the most advanced and best-equipped vehicle we have ever sold, and it is the perfect blend of quiet and clean electric motoring with the range and ease of refueling of a gasoline-powered vehicle.”

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Mitsubishi Mini EV Car Wins the 2023 RJC Overseas

The Renault-Nissan-Mitsubishi Alliance is still in talks of splitting up the Alliance into two separate branches for gasoline-powered vehicles and electric vehicles (EVs). With the auto market shifting towards a more electrified lineup, more focus is being given to what automakers are doing in regards to EVs and battery-electric vehicles (BEVs), partner Mitsubishi Motors grabs some spotlight for the Mitsubishi mini EV kei car in Japan. Overseas, the Automotive Researchers’ and Journalists’ Conference of Japan (RJC) concluded its run for the RJC Car of the Year for 2023 and named the eK X EV (pronounced “eK ‘cross’ EV”) as the winner.

Overseas competitions may not reach stateside news, but this all-electric kei-car also nabs the sixth win for Mitsubishi Motors during RJC of the Year. Recently discussed to be a product result of a collaboration between Mitsubishi and Nissan, the eK X EV is a new EV model in the eK X series produced by Mitsubishi Motors in Japan. A series of kei cars designed for more space and wagon modifications, the automaker has been working towards more environmentally-friendly vehicles since the production of the i-MiEV, the world’s first mass-produced EV capable of driving on the highway. No longer sold in America, this model has expanded into its own Minicab model, sporting a new EV platform in production.

“Utilizing the electrification technology that Nissan and Mitsubishi Motors have cultivated over the years, the eK X EV has achieved reduction in size and cost. While conforming to the standards of a kei-car, it has been perfected as a model with enhanced product appeal. The electrification technology is highly recognized as a cornerstone technology of future small EVs.” – RJC selection committee

The new ek X EV could be another platform that could see mass production. According to recent reports, the Renault-Nissan-Mitsubishi Alliance has four new platforms currently in development to launch a lineup of 35 new EV models by 2030, with a new EV platform set for production in 2024, and another compact EV platform by 2025. It has been undisclosed if either series of the Mitsubishi EV models are using one of these new platforms, but the win could mean good things for future EV models in the global lineup. The aforementioned split of the Alliance requires an investment into a new EV plant Renault and Nissan are already talking numbers for, with Mitsubishi Motors yet to give an answer. Perhaps this win for the ek X EV will be enough proof to spur the automaker into the investment.

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Mitsubishi Motors Wins Asia Cross Country Rally 2022 with Ralliart Tritons

Mitsubishi Motors has been testing the limits and the capabilities of its lineup in recent years. Although no one would think of Mitsubishi when they hear the word “off-road”, it may be a nameplate that comes to mind when someone says “rally cars”. The automaker started in America as a rally car racer, and the Lancer Evolution is still fresh in the minds of many rally drivers. Mitsubishi is even starting to design Ralliart editions of several models in its lineup, starting with the Mirage Ralliart Edition. Mitsubishi has also entered the Rebelle Rally in recent years, a 10-day, 2,000 km navigational course to test its might. Put the two experiences together, and we have the recent Asia Cross Country Rally 2022, which Mitsubishi entered with a Ralliart Triton.

What is the Triton? An overseas vehicle we have yet to see here in America, the Mitsubishi Triton is a pickup truck that the automaker could really do well with if they brought it stateside. However, with a focus on SUVs, even with the midsize pickup truck opening up, Mitsubishi is instead testing the waters of its sports car days with Ralliart editions of models currently in its lineup, and the Ralliart Triton is a good indication of what a Ralliart-infused model can do. The Mirage Ralliart Edition is mostly just racing stickers and a color scheme, but for the Asia Cross Country Rally 2022, Mitsubishi needs to do a little more to make the Triton rally race ready.

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Miami Lakes Automall Nissan-Renault-Mitsubishi Five Investments

What is the Renault-Nissan-Mitsubishi Alliance Working on Now?

The Renault-Nissan-Mitsubishi Alliance announced big news in March 2022 with its revised Alliance 2030 plan. Back in May 2020, the Alliance revised their 2025 plans due to the Coronavirus pandemic and how it affected the auto industry and the economy. However, nothing has really happened. The Alliance seems to like to announce “big news” and then not say anything for a few years – we’re still waiting on the first new model to come from the Alliance by Mitsubishi Motors, and they’re mainly focused on the new Outlander PHEV, like winning 2023 Family Green Car of the Year by Green Journal. The closest we’ve seen is the XFC Concept Mitsubishi shared at the Vietnam Motor Show 2022. It seems promising, but what is the Alliance working on? Let’s recap.

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Spice Up Thanksgiving with this Thai Soup Recipe

It’s that time of year! The holidays are happening and there’s plenty of cheer to go around. Whether going back home for Thanksgiving or holding a “Friendsgiving” with good friends, there’s always a chance to bring a little something homemade, especially when there’s a potluck. With so many recipes out there, it can be hard to choose, but we’ve picked a couple we know will blow people away. We’re going to get a little Asian cuisine going this year. Although Mitsubishi Motors originates from Japan, here’s a Thai-flavored appetizer that can pair well with the turkey or substitute it altogether.

Thai Coconut Chicken Soup

Have some picky eaters that aren’t crazy about turkey? Well, who doesn’t like chicken with a little spice? Just be sure to make plenty of this soup, because people will always ask for more. Some recipes prefer extra ingredients to make this dish a little more authentic, but we decided to make it a little easier for anyone in a bit of a rush. Most of these ingredients are easy to find at the local grocery store.

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2023 Mitsubishi Outlander PHEV Wins 2023 Family Green Car of the Year

As the auto market makes its shift to more green vehicles, there will soon be a tipping point where electric vehicles (EVs) and battery-electric vehicles (BEVs) will be the more popular option. That day might still be a while away, with many drivers still in favor of gasoline options, but the industry shows no signs of keeping those on the table for very long. With alternative fuel the new trend for automobiles, consumers will want to know what is the best vehicle on the market, and if going by green standards, the source to turn to is the Green Car Journal. Hosting the 2023 Green Car Awards, Green Car Journal awarded the Mitsubishi Outlander PHEV as the “2023 Family Green Car of the Year™.

“What a great way to kick off the launch of the 2023 Outlander PHEV…This vehicle is the flagship of Mitsubishi Motors – clean and quiet electric motoring for up to 38 miles, the ease of refueling and convenience of a gasoline engine, a style that sets it apart from other vehicles on the road, and room for the whole family across three rows of seats. With the engineering of the hybrid system designed to maximize ‘EV-ness,’ it’s clear how Outlander PHEV plays a pivotal role as part of our Environmental Targets 2030, as we target a 40 percent reduction in global CO2 emissions.” – Mark Chaffin, MMNA President and CEO

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Miami Lakes Automall Nissan-Renault-Mitsubishi Five Investments

Update for the New Renault-Nissan-Mitsubishi EV Company

In May 2022, Renault announced that it was ready to take the production of electric vehicles (EVs) in a new direction. Leading the Renault-Nissan-Mitsubishi Alliance, Renault announced a new strategy to streamline EV development by creating a new EV company to take over. Nikkei Asia, the Renault automaker CEO, Luca de Meo, confirmed the interest of the other two partners in the Alliance, but more so presented the idea to Nissan and Mitsubishi Motors Corp (MMC). All three partners would need to make a heft investment to start a new subsidiary and build a new EV plant. Half a year later, and here’s where the two automakers stand.

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