Mitsubishi and Renault to Rebadge Models for Europe

Miami Lakes Automall Nissan-Renault-Mitsubishi Five Investments

It’s been some time since we heard any developments from the Renault-Nissan-Mitsubishi Alliance. Almost a year ago, the Alliance held a digital press conference to discuss new plans and business strategies going forward. Always set to be a mutually beneficial but also competitive relationship, each automaker has something to gain, and resources and tech are expected to be shared between them for future and upcoming concepts. A new interesting development, separate from the plans set forth during the press release, is the adaptation of two Renault models for the Mitsubishi Motors lineup in Europe.

During the 2020 press release, the Renault-Nissan-Mitsubishi Alliance had a simple plan. One automaker would release a vehicle in a market region, and if its sales were good, the other automakers would do the same in their respective market regions before crossing over and creating competition. Mitsubishi Motors picked the short straw and will be the first automaker to release a new vehicle, but no matter what it is, the vehicle will probably only be sold overseas. At the moment, there are two great contenders –  the Mitsubishi and Nissan micro EV minicar project, or the Mitsubishi Airtek concept teased during the 2021 Shanghai Auto Show.

There isn’t much information on either of the above vehicles, only that one will be sold in Japan, one in China, and neither in North America. This gives us some hope that with the adaptation of two Renault vehicles for European sales, perhaps Mitsubishi will also bring the vehicles stateside. After all, Renault hasn’t been selling in the U.S. since 1992 after Chrysler bought their American partner, AMC. Their market share today wouldn’t be sufficient to enter the U.S., but Mitsubishi Motors already has a strong foothold on North American soil.

“I am very happy to see Mitsubishi Motors building a new line-up in Europe. The Alliance aims to enhance competitiveness and enable more effective resource-sharing for the benefit of all three companies. Our approach is collaborative, relying on mutual respect, with a clear intention to boost the performance of each company, allowing individual companies to capitalize on their own strengths, avoid duplication of resources and improve efficiencies.” – Jean-Dominique Senard, Chairman of the Alliance Operating Board and Renault.

Within the next two years, Mitsubishi will adopt and adapt two models currently produced by Groupe Renault. These aren’t new vehicles and aren’t a part of the new business strategy to test one vehicle in one region. The Alliance has yet to reveal the models that Mitsubishi will rebadge, but one can assume the Renault Clio is on the list. The best-selling vehicle in its segment and the second-best selling in all of Europe, this supermini car has sold 227,079 units in Europe. When rebadged by Mitsubishi Motors, they will also be redesigned to follow the brand’s DNA and new styling, such as the new Dynamic Shield built into the front fascia.

This is just the beginning of cross-platform sharing amongst the Renault-Nissan-Mitsubishi Alliance. That mini electric vehicle being sold in Japan is a joint-venture between Mitsubishi and Nissan, possibly built off the new EV platform Nissan developed last year. Heck, the Mitsubishi Outlander is powered by an engine from Nissan. All these new parts from Renault and Nissan, it’s all very reminiscent of the “Six Million Dollar Man”. Follow along with us and see what else happens for Mitsubishi Motors when you follow us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: Renault-Nissan-Mitsubishi Alliance
0 comments

Mitsubishi Motors Expands Its Electric Lineup

miami-lakes-mitsubishi-phev-suv-shangai-auto-show-2021

As the automotive industry makes its shift towards alternative fuel vehicles like plug-in hybrid electric vehicles (PHEVs) and battery-electric vehicles (BEVs), many automakers are starting to make the shift towards green fuel. One automaker making recent strides in electric vehicles (EVs) is Mitsubishi Motors. Known for its fleet of SUVs primarily in the US, a pickup truck overseas, and its plug-in hybrid SUV, the Outlander PHEV, the automaker joined the Renault-Nissan Alliance in 2017. Since then, the automaker has benefited from technology within, and two new green vehicles have already debuted overseas – a micro EV and a new plug-in hybrid SUV, AIRTEK.

The first new vehicle to debut from Mitsubishi was a joint-operation with Nissan. In 2020, Nissan announced a new EV platform that was flexible enough to work with a variety of vehicle types for each automaker in the Alliance – the Renault-Nissan-Mitsubishi Alliance. Since then, the Alliance held a digital conference to discuss future plans, starting with the release of vehicles by Mitsubishi Motors in one or more of its respective regions. The first may be its homeland of Japan.

[click to continue…]

0 comments

Mitsubishi Motors and The Chamberlain Group Add myQ to Select Models

miami-lakes-mitsubishi-my-q-garage-opener

Mitsubishi Motors drivers may be aware of the My Mitsubishi Connect app. It’s a handy app that can work with select models to make auto maintenance and other services more readily available to the owner or driver. Recently, Mitsubishi Motors North America, Inc. (MMNA) decides that it was time to add another convenient feature to the My Mitsubishi Connect app. Every driver who owns or rents a house with a garage knows the joy of pulling in and having a place to store the car, away from the natural elements and safe. Those same drivers also know the pain of having to get out and punch in a code or something to get the garage door to go up – garage opener devices seem to fail us more often than not. Here is hoping the myQ Connected Garage, available through a partnership between The Chamberlain Group, Inc. (CGI) and MMNA, is more reliable.

CGI, global leader in access control solutions with its Chamberlain and LiftMaster garage door opener brands and myQ connected technology, is making Mitsubishi Motors the first automaker that gets a chance to make use of this technology in two models. Specifically, the all-new 2022 Mitsubishi Outlander and 2022 Eclipse Cross vehicles, as well as select 2018 and newer Eclipse Cross vehicles will be the first models to make use of this new feature, as long as they come equipped with Android Auto™ or have the My Mitsubishi Connect mobile app. Via either, drivers can easily use the myQ connected garage door opener from within the vehicle through the use of the touchscreen.

[click to continue…]

0 comments

The New Mitsubishi Outlander Offers A Lot More for 2022

miami-lakes-mitsubishi-2022-outlander-sales

2020 was a crazy year for the global economy and many industries that rely on the mass manufacturing of products. Although robots do a lot of the heavy lifting these days, it’s not all automated. Now that we’re in a new year, businesses are trying to bounce back, and more so than ever the automotive industry. Automakers are releasing plenty of new vehicles to stir up consumers and bring them back after the pandemic. One automaker refreshing its lineup for the new year is Mitsubishi Motors, and the new Outlander is quite the surprise.

The first surprise would be its questionable quarterly sales. Only 4106 units sold in comparison with its sporty sibling, the Outlander Sport, with 13,356 units sold. However, last year, during a pandemic, the Outlander outsold the Outlander Sport, but not by much. We think it could be because the Outlander Sport was offering a lot of features the Outlander did not. Well, that all changes with the new generation of the 2022 Mitsubishi Outlander.

[click to continue…]

0 comments

Mitsubishi Motors Launches Soul Pursuits Mini Documentary

miami-lakes-mitsubishi-otulander-phev-soul-pursuits

In 2019, Mitsubishi Motors started an interesting project. Called the “Small Batch – Big Impact” Initiative, Mitsubishi produced a small batch of vehicles from its lineup and made use of each in ways that would benefit local communities. During much of this time, the Mitsubishi Outlander PHEV, a plug-in hybrid SUV, got a lot of free publicity, helping the Nashville-based Community Resource Center (CRC) with disaster relief efforts, and landing in the winner circle of the 2020 Rebelle Rally. What is coming up next is sure to make consumers think twice about going green and getting a plug-in hybrid, a mini documentary about renowned filmmaker Erika Gilsdorf’s year-long eco-tour across America in her 2020 Outlander PHEV. In partnership with Emergent Media, the production is called “Soul Pursuits”.

“Mitsubishi Motors applauds those who aren’t afraid to pursue their own path…Erika Gilsdorf is one of those people. Her mission to find and document the stories of other change makers really resonated with us, and the Outlander PHEV, which blends quiet, efficient EV technology with the capability of an SUV, is the perfect companion for her epic eco-tour. Through our partnership with Emergent Media, we’ve created a meaningful documentary series that is as inspiring and hopeful as it is unscripted and authentic.” – Mark Chaffin, Chief Operating Officer, MMNA

[click to continue…]

0 comments

Mitsubishi Ranks Third in 2021 J.D. Power CSI Study

miami-lakes-mitsubishi-motors-jd-power-csi-2021

Mitsubishi Motors has been busy lately. Really busy, in fact, releasing the 2022 Mitsubishi Outlander, 2021 Mitsubishi Outlander PHEV, and announcing the newest electric vehicle minicar from Mitsubishi in conjunction with Nissan, as a part of the Renault-Nissan-Mitsubishi Alliance. This all came to pass in a matter of weeks, and the newest accomplishment for the automaker comes from the J.D. Power 2021 U.S. Customer Service Index (CSI) Study.

If the name sounds familiar, that’s because J.D. Power (& Associates) is a large name when it comes to data and intelligence for informing consumers in the market of various industries of the best there is. Conducting multiple studies throughout the year, the latest of these being the CSI Study. The J.D. Power CSI Study places a focus on a consumer’s satisfaction with maintenance and repair services for their vehicles performed at dealerships and service facilities. Like most studies, this was conducted using a survey with a 1,000-point scale sent out to verified owners and lessees of 2018 to 2020 model-year vehicles. The study was conducted between, and the results are based on 62,519 survey responses.

[click to continue…]

0 comments

New EV Minicar from Mitsubishi Motors

miami-lakes-mitsubishi-nissan-ev-minicar

Alternative fuel vehicles are starting to grow in popularity. We’re not saying hybrid cars, plug-ins, and electric vehicles (EVs) are going to become the norm – no one is saying that. Then again, SUVs were pretty impractical 20 years ago when all they were known for was towing, cargo space, and able to handle varying types of terrain (unless you’re accounting for its high center of gravity). So, if over two decades, these large vehicles could eventually give rise to crossovers and eventually evolve into vehicles that can do all of the above and still offer some decent fuel economy numbers, perhaps a world of EVs isn’t too far off. With many automakers already diving in at full-speed, Mitsubishi Motors is wading into the shallow end with a new platform from Nissan.

In case anyone forgot or was unaware, Mitsubishi and Nissan are tag-teaming the auto industry with their buddy Renault. Known as the Renault-Nissan-Mitsubishi Alliance, back in May of 2020, this automotive group held a digital press conference to review its five (or six) year business plan – Alliance 2022. With lots of investments made with the Alliance Ventures plan, and COVID-19 putting all kinds of investments in a stranglehold, a new business strategy needed to come together.

The Alliance calls it a “Follow-the-Leader” pattern – or strategy. Each automaker within the group is meant to share technology and work together to produce great vehicles en masse, but each automaker will also be in competition with the other. What this means is, at first, each automaker has its own region to set up shop, and one of those automakers will release a new vehicle in its respective region. If sales go well, the other automakers follow suit in a rebadged version in their respective regions before cross-selling into the regions of the other parties in the Alliance.

That brings us to the latest announcement from Nissan and Mitsubishi Motors. Remember that new cross-brand EV platform Nissan was working on? Shared between Nissan, Renault, and Mitsubishi Motors, able to change based on the size, style, and whatever use the automaker would like to gear it towards. This platform could even work on, say, a minicar? If we were to shake a magic 8-ball right about now, then “All signs are pointing to yes.”

Nissan and Mitsubishi Motors recently announced a new electric minicar heading to the Japan auto market. With release possibly this year, going for less than 2 million yen ($18,400), the vehicle is bound to be a hit overseas. Known as “kei cars” in Japan, this type of vehicle makes up 40-percent of all sales in the country. Able to provide over 124 miles (200 km) of range, this Mitsubishi minicar should already prove some healthy competition for the handful of electric minicars set to hit the Japanese market within the next year.

Will this vehicle also come stateside? Well that depends on how well it does in Japan, but if anyone remembers the Mitsubishi i-MiEV, things didn’t bode well for the electric mini in the U.S., only lasting a short while. With the new EV platform from Nissan and a boost from Renault, this new electric minicar might just have a chance, and with the new “Follow-the-Leader” business strategy, if this minicar does do well in Japan, we’re bound to see it in other regions, including North America.

What do you think of an electric minicar? Several automakers see it as the new wave after the pandemic changed the world view on vehicles and how many people should really be in a tight space, such as a not-so-well ventilated automobile? Share your thoughts with us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: Carscoops/Mitsubishi Motors
0 comments

2021 Mitsubishi Outlander PHEV Has New Powertrain

miami-lakes-2021-mitsubishi-outlander-phev-new-powertrain

Mitsubishi Motors is rolling out models for 2021, and even one for 2022 with the reveal of the new generation of the 2022 Mitsubishi Outlander SUV. Still no word on that new car for the C- or D-vehicle segment. Just when we thought the Outlander PHEV wasn’t getting a renewal, perhaps not as popular over here as it was in the land of the rising Sun, Mitsubishi surprised us with a newly upgraded Outlander plug-in hybrid with a new and improved powertrain. Fresh from the 2020 Rebelle Rally, the new Outlander PHEV is ready to go!

Old VS New

Let’s first take a look at what the previous Mitsubishi Outlander PHEV offered consumers on the road. Powered by a 2.0-liter MIVEC DOHC 16-valve 4-cylinder engine, this model could generate only 117 horsepower and 137 lb-ft of torque. Not enough to race, but with electric-power lasting for 22 miles, it’s plenty of torque for a small adventure. With a combined fuel economy of 25 mpg and a combined 74 MPGe, the Outlander PHEV had a total driving range of 310 miles. It’s pretty good at the moment but doesn’t compete that well with other plug-in hybrids with years in the states.

[click to continue…]

0 comments

Check Out What’s New for the 2022 Mitsubishi Outlander SUV

miami-lakes-mitsubishi-2022-outlander-reveal

We’ve just begun the new year for 2021, the middle of February, but that’s not stopping the leading Japanese automaker from releasing a brand-new model for the 2022 model year. That’s right – we’re talking about Mitsubishi Motors, introducing the all-new 2022 Mitsubishi Outlander with a special virtual reveal. For the first time ever, a vehicle made its global debut on Amazon Live. Entering a new generation for the SUV, Mitsubishi is bringing a whole new look to the Outlander with new style fit for the next generation. Check out all the highlights below.

Power and Engineering

Making up the underpinnings of this SUV is a new combination of a newly developed platform to drive on. A 2.5-liter four-cylinder engine is under the hood, the Mitsubishi’s rally-derived Super All-Wheel Control is available if not standard to keep everything under control for drivers in all environments. Able to take on off-road rallies, it should be able to, and with available large-diameter 20-inch wheels, unsavory roads won’t shake up the Outlander SUV. With bolder proportions and a strong stance, this is the new SUV to look for in 2021.

[click to continue…]

0 comments

The 2021 MItsubishi Outlander Sport – Available Now

miami-lakes-mitsubishi-outlander-sport-2021

Mitsubishi Motors sure is excited about new vehicles coming to the lineup, although many of them are new or revamped versions of the current models. There is still no news on the mystery vehicle Mitsubishi is working on for the C or D car segment, and before the end of 2020, we got a sneak peak at the next generation of the Mitsubishi Outlander. Set to be revealed during the first quarter of 2021, more specifically during a livestream in February, we expect great things if the automaker is keeping it so close to the chest until then. Before the new Outlander makes its grand entrance, however, the 2021 Outlander Sport crossover is released to the masses with two new special editions.

The Mitsubishi Outlander Sport has always been called the “sportier” version of the Outlander SUV, and in 2021, the crossover embraces that name. With ten trims to choose from and a number of configurations, two trims stand out: the new Limited Edition (LE) and Black Edition (BE). In contrast to the starting price of the 2021 Mitsubishi Outlander Sport, $20,995 (plus destination fee), the increase in price for the LE trim is not much, starting at $23,995 (plus destination fee), building off of the features available in the ES trim. This includes standard safety equipment consisting of rain sensing windshield wipers, LED fog lights, auto dimming mirror, and automatic headlights (not found on the ES trim).

[click to continue…]

0 comments