Posts Tagged ‘ufea’

Kia Motors to Launch Inaugural UEFA Europa League Trophy Tour

Thursday, February 28th, 2019
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Whoo, Kia Motors is really pulling on heartstrings in 2019. First, they used the Super Bowl to announce their “The Great Unknowns Scholarship,” where Kia Motors distributes a small portion of proceeds from every Kia vehicle purchased to a scholarship program that will give young people the foothold they need to seek higher education. In another connection with the youth, Kia Motors became the official sponsor of the K-Pop music group, BLACKPINK World Tour. Furthering their stardom with eSports, Kia also became the official sponsor for the European Championship for League of Legends, a multiplayer online battle arena (MOBA) game for PC and Mac computers. Most recently, Kia Motors and the Union of European Football Associations (UEFA) are partnering up to launch the inaugural UEFA Europa League Trophy Tour Driven by Kia.

UEFA Europa League Trophy Tour

What is the UEFA Europa League Trophy Tour Driven by Kia? Across Europe, football fans will be able to see the iconic UEFA Europa League trophy as the competition’s 2018/19 knockout stage unfolds. Seriously, it’s a tour for a trophy, a very heavy piece of silverware. Here’s a picture for scale.

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But hey, it’s for a good cause. Throughout the duration of the UEFA Europa League Trophy Tour, everyone attending the tour will be encouraged to donate used and unwanted boots to a campaign going on at the same time. Through the partnership, with the UEFA Foundation for children, donated boots will be taken to the Zaatari refugee camp in Jordan to be given to Syrian refugees of all ages. On top of that, every fan who donates a pair of boots will be entered into a contest where they can win tickets to the UEFA Europa League final and other prizes.

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