Posts Tagged ‘turn the lights on’

New Ad Campaign Puts the Spotlight on the Kia K5

Wednesday, September 2nd, 2020
miami-lakes-kia-k5-marketing-campaign-turn-lights-on

miami-lakes-kia-k5-marketing-campaign-turn-lights-on

We’re all excited about the new Kia K5, the renamed and new generation of the beloved Kia Optima. Getting a much more sports car-inspired look and new features, the Kia K5 is looking like the older sibling of the Kia Stinger after it received a mid-cycle refresh. Recently, Kia Motors showed off this bad boy with death-defying stunts, a live TV event known as the Triple Threat. Now, to push the envelope a little more, Kia Motors America (KMA) launches a creative broadcast campaign in partnership with network shows including NBCUniversal’s America’s Got Talent and the 72nd Emmy® Awards telecast to show off a new ad for the vehicle, “Turning the Lights On”.

“The Kia K5 is like nothing else in the category and we looked for high-profile partners to create a series of events and creative elements that showcase our most powerful midsize sedan ever…The partnerships with America’s Got Talent and the Emmys are a completely new direction for Kia and help bring live elements to a launch that has been decidedly different from the start.” – Russell Wager, director, marketing operations, Kia Motors America

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