Posts Tagged ‘turn the lights on’
New Ad Campaign Puts the Spotlight on the Kia K5
Wednesday, September 2nd, 2020
We’re all excited about the new Kia K5, the renamed and new generation of the beloved Kia Optima. Getting a much more sports car-inspired look and new features, the Kia K5 is looking like the older sibling of the Kia Stinger after it received a mid-cycle refresh. Recently, Kia Motors showed off this bad boy with death-defying stunts, a live TV event known as the Triple Threat. Now, to push the envelope a little more, Kia Motors America (KMA) launches a creative broadcast campaign in partnership with network shows including NBCUniversal’s America’s Got Talent and the 72nd Emmy® Awards telecast to show off a new ad for the vehicle, “Turning the Lights On”.
“The Kia K5 is like nothing else in the category and we looked for high-profile partners to create a series of events and creative elements that showcase our most powerful midsize sedan ever…The partnerships with America’s Got Talent and the Emmys are a completely new direction for Kia and help bring live elements to a launch that has been decidedly different from the start.” – Russell Wager, director, marketing operations, Kia Motors America
