Posts Tagged ‘trusted brand’
Kia Motors is doing wonders in the auto market lately, and not just in technology, like their newly debuted diesel mild-hybrid powertrain. Kia Motors was also recognized recently by the Insurance Institute for Highway Safety. The Insurance Institute for Highway Safety rated eight Kia Motors models and received either a Top Safety Pick or a Top Safety Pick +. Now, Kia Motors has been ranked as one of 2018’s “Most Trusted Automotive Brands” by another reliable name in the industry, and their Cadenza mid-size car was named by U.S. News & World Report.
AMCI and the Annual Trusted Automotive Brands Study
AMCI Global is one of several organizations out there that closely follow, analyze, and predict the future state of the automotive industry. As their website motto states, “From opinion-shifting customer experiences to industry-leading education, testing and evaluation, our goal is simple: Transform the way people interact with automotive brands.” With thousands of AMCI testing certified claims, 15 million in-vehicle experiences, and over one million automotive educated associates worldwide, they have quite the ability to predict consumer behavior in a way that can be tied directly to sales, loyalty, and advocacy with near-perfect accuracy.
Recently, AMCI Global wrapped up their annual Trusted Automotive Brands Study. Currently only in its second year, the Trusted Automotive Brands Study has illustrated that more than 50-percent of consumers will recommend or repurchase a vehicle from an automotive brand they trust. For 2018, a national representative sample of 2,500 automotive owners across 34 brands participated in the study. In the end, it all came down to Kia Motors being named as one of the three most trusted non-luxury brands in the market today for the second consecutive year.