Posts Tagged ‘self-driving’

Kia and HMG Launch EV RoboRide Service in Korea

Friday, June 17th, 2022

During the 2022 CEO Investor Day, a conference held by Kia Corp, the automaker shared its vision for Kia in 2030. Building upon the original Plan S Strategy, a business plan to help Kia Corp achieve a 6.6% global electric vehicle market share, the automaker planned to produce at least 11 electric vehicles (EVs) by 2025. Already underway, and increasing the number to 14 battery-electric vehicles (BEVs) by 2027, the automaker is set to launch at least two BEVs per year between 2023 and 2027. The Plan S Strategy was actually a two-fork path, with its sights set on EVs and purpose-built vehicles (PBVs). Becoming ever increasingly popular, like the presentation by parent group Hyundai Motor Co at the 2022 Consumer Electronics Show (2022 CES), HMG and Kia are working towards a lineup of PBVs, starting with the Kia Niro Plus, a robotaxi launched in Korea.

The RoboRide car-hailing service has started operations in Gangnam in Seoul, South Korea. Produced with IONIQ 5 battery electric vehicles (BEV) as its base model, the RoboRide utilizes in-house developed level 4 autonomous driving technology, making it the first car-hailing service with autonomous driving vehicles to operate in Gangnam. With Kia’s home town in South Korea, it makes sense to test this service overseas, and especially in Gagnam, one of the most congested areas in metropolitan Seoul. It’s unclear if this RoboRide car-hailing service is the same as the Kia Niro Plus Taxi Model, also said to launch in Korea, and based off of the Kia Niro EV.


Kia Motors Starts New EV Joint Venture with

Thursday, July 23rd, 2020

Kia Motors is one of the automakers that bounced back from the pandemic shutdown with a vengeance. Right from the gates, Kia Motors blew up the auto industry by spearheading the production of Purpose-Built Vehicles (PBVs), investing in a new 800-volt battery system for electric vehicles (EVs), and announcing a new plan to design and produce micro EVs. Kia Motors, part of the Hyundai Motor Group, is also working with the automotive group to develop new forms of transportation, with projects like the MoceanLab. The most recent venture for Kia Motors is a new partnership for the development of customized EV mobility services.

Called “Purple M”, a new joint venture was created in partnership between Kia Motors and, a Korean technology firm pioneering the transition to autonomous Transportation-as-a-Service (TaaS). Unlike the customization app Kia Motors released for EV models, the goal of customized EV mobility services are to create transportation services tailored for specific needs, such as ride-hailing, fleet management, demand-responsive shuttle, and smart logistics. With the implementation of’s unrivalled IT technology to Kia Motors already strong global presence, Purple M will make use of’s proprietary Urban Mobility Operating System (UMOS), a comprehensive mobility platform, to create new concepts for mobility services. The two groups share a common goal many automakers are currently chasing after – creating a mobile ecosystem where anyone and everyone can get some kind of private or public transportation.

“With the newly established Purple M, Kia will be reborn as a leader for the era of e-mobility… is a leading Korean company in the field of future innovation technology, and is the best partner for successfully promoting a differentiated e-mobility service business.” – Ho Sung Song, CEO and President of Kia

The challenge will be how quickly the common public will adapt to autonomous vehicle and air transportation services. A self-driving electric vehicle is one thing, with many organizations gaining popularity across the world, but trusting a total stranger to fly you somewhere? Sure, thousands of people get on planes driven by someone they don’t know every day, but that guy is a for sure board-certified pilot. We have a way to go before AirUbers become a thing.

Back to the electric vehicle side of things, Purple M is all about establishing a comprehensive and flexible e-mobility service platform that can deploy EVs anywhere. To do this, the joint venture will need to expand and shake hands with specialist providers in the country, specifically Korea and its various mobility market players to develop a flexible e-mobility infrastructure that can offer a wide range of services to a broad consumer base versus a small, controlled populace. Most-likely though, any e-hailing service will start small.

Purple M also aims to develop models and vehicles that will set new standards for mobility business models in the post-coronavirus era, an objective Kia Motors was also quick to learn about. Automakers can’t just keep producing the same bread-winning models and expect business as usual. Purple M was made to challenge conventional designs and reimagine transportation for the future. We’re also going to see part of Kia Motors Plan S Strategy come to fruition. The Korean automaker wanted to establish a leadership position in the future automotive industry when it came to electrification, connectivity, and autonomy. Through Purple M, Kia Motors will be collaborating between larger, well-established firms as well as smaller, younger companies in Korea to establish a new start-up ecosystem, an empire of sorts.

As Kia Motors continues to push the auto industry forward, we’ll continue to eagerly watch what comes next. Follow along with us on Miami Lakes Kia social media.

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Kia Motors Launches Plan S Strategy

Thursday, January 16th, 2020


Kia Motors “Plan S” is going to be something else. Announced in January 2020, the mid- to long-term strategy has one solid goal: establish a leadership position in the future automotive industry, encompassing electrification and mobility services, connectivity, and autonomy. There are already several objectives in place, and the automaker will be quickly shifting from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions. We’ve already seen glimpses of this with the Kia Futuron concept, their first all-electric vehicle that was preceded by an internal gas combustion model, and their upcoming customization app for Kia EV models.

Here’s the outline:

  •       Offer 11 EVs by 2025 and obtain 6.6% global EV market share
  •       Launch a dedicated EV model in 2021
  •       Make 25% of all sales from eco-friendly vehicles by the end of 2025
  •       Sell 500,000 EVs worldwide and 1 million eco-friendly vehicles by 2026
  •       Develop mobility products and services

And much more.


HMG and Kia Motors Launch MoceanLab

Thursday, November 21st, 2019


The Hyundai Motor Group (HMG) is one of several automobile groups working towards an interconnected and mobile future. Back in October 2019, the HMG signed a contract with Aptiv, a global technology company dedicated to developing safer, greener, and more connected solutions for the future of mobility. Together, the two entered a joint-venture to work towards a global autonomous driving ecosystem. Now in November 2019, the HMG establishes a new mobility service venture to further that initiative. For those not in the know, Kia Motors is one of the brands under the HMG umbrella, just like Jeep and Dodge are under the Fiat Chrysler Automobiles (FCA) umbrella – good news for HMG means good news for Kia.


They’re calling it “MoceanLab”. Was “Motion Lab” already taken? Perhaps the name came from the city the project is launched in. After considerate review, the HMG chose Los Angeles as the home base of MoceanLab. With the large and diverse population, challenges with traffic congestion, and the progressive commitment to transportation innovation and sustainability (the number one state self-driving vehicles go to for test rounds), L.A. was the prime choice for launching a new mobility platform.

“Hyundai Motor Group will introduce innovative mobility platforms and demonstrate diverse mobility services in Los Angeles…More and more customers, including citizens of LA and tourists, will greatly benefit from MoceanLab as its service gradually covers a larger area of LA and diversify its mobility services. With such efforts, Hyundai Motor Group aims to lead the technology development for clean mobility.” – Kyounglim Yun, Executive Vice President of HMG.

That’s right, the HMG is working on launching their own self-driving car sharing program. We can see some influence of their joint-venture with Aptiv, the company that conducted the first coast-to-coast automated drive in the United States, has deployed commercial autonomous vehicles on a global scale, operates more than 100 autonomous vehicles on multiple continents, and is the leading ride-hailing network in Las Vegas. However, the MoceanLab project is starting small with a pilot program.


Could Kia Motors Have Self-Driving Cars in Five Years?

Tuesday, October 8th, 2019


Wow, who thought the joint venture between the Hyundai Motor Group and Aptiv would pay off so soon? The recent partnership between one of the industry’s most innovative vehicle technology providers and one of the world’s largest vehicle manufacturers hit the ground running to design, develop, and commercialize SAE Level 4 and 5 autonomous technologies. The South Korean based automobile group, Hyundai Motors, recently held a luncheon session in New York to expand on the $4 billion deal between the two companies. The most exciting news executive vice chairman Chung Euisun shared was that the Hyundai Motor Group will begin the mass production of self-driving cars within the next five years.

That’s still awhile away but it’s nice to know that self-driving cars are still on the horizon for the auto market. When it comes to the partnership between the Hyundai Motor Group and Aptiv, both companies are holding an equal share of investment, responsibility, and ownership. With the $4 billion total in mind, Aptiv will be contributing its autonomous driving technology, intellectual property, and approximately 700 employees focused on the development of scalable autonomous driving solutions to the joint-venture – this amounts to their share of USD 2 billion. In Hyundai Motors corner, Hyundai Motor, Kia Motors and Hyundai Mobis will start off with a contribution of $0.4 billion in vehicle engineering services, R&D resources, and access to intellectual property, but will collectively pay USD 1.6 billion in cash at closing. Simultaneously, the Hyundai Motor Group holds the same number of shares as Aptiv in their company. Meaning, even after the joint-venture ends, Hyundai Motors and automakers affiliated with it (Kia Motors included) will have the ability to transform itself through the use of Aptiv technology from a mere car manufacturer into a future mobility solutions provider.


Kia Motors Gets Partnership with Aptiv

Wednesday, October 2nd, 2019


Sneaking past us at the end of September was a new joint venture partnership between the Hyundai Motor Group and Aptiv, a global technology company dedicated to developing safer, greener, and more connected solutions for the future of mobility. As we all know, anything that the Hyundai Motor Group becomes a part of directly translates to Kia Motors, an automaker under the Hyundai Motors umbrella. The agreement between Hyundai Motor Group and Aptive is a 50-50 split, valued at a total of USD 4 billion, will be working towards what they call a global autonomous driving ecosystem.

“The new joint venture marks the start of a journey with Aptiv toward our common goal of commercializing autonomous driving…The combined capabilities of Aptiv, a leading global technology company, and our Group, a global OEM, will create invaluable synergy to lead the autonomous driving landscape.” – Euisun Chung, Executive Vice Chairman, Hyundai Motor Group

The partnership we’re watching take flight is between one of the industry’s most innovative vehicle technology providers and one of the world’s largest vehicle manufacturers. By working together, the aim of the joint venture is to design, develop, and commercialize SAE Level 4 and 5 autonomous technologies to further the partners’ leadership position in a growing market of autonomy and artificial intelligence. With each company having a 50-percent stake, Aptiv will be contributing its autonomous driving technology, intellectual property, and approximately 700 employees focused on the development of scalable autonomous driving solutions amounting to USD 2 billion. The Hyundai Motor Group is investing their portion, and Hyundai Motor, Kia Motors and Hyundai Mobis will collectively contribute USD 1.6 billion at closing and the remaining USD 0.4 billion in vehicle engineering services, R&D resources, and access to intellectual property.


Kia Motors Autonomous Tech at 2019 CES

Wednesday, January 9th, 2019
Miami Lakes Kia Autonomous Vehicle Emotional Gesture Tracking 2019 CES

Miami Lakes Kia Autonomous Vehicle Emotional Gesture Tracking 2019 CES

The 2019 Consumer Electronics Show (CES) is booming, and Kia Motors previewed some of their upcoming autonomous technology in the weeks prior. Now that they’re on the floor and ready to showcase, the collection is finally complete. Designed for the post-autonomous auto market; read “once the auto market has fully embraced self-driving vehicles and it becomes the norm”; these technologies could popup in semi-autonomous or Level 3 autonomous vehicles easily. Check out everything going on below.

Real-time Emotion Adaptive Driving (R.E.A.D.)

R.E.A.D. is the main highlight of the Kia Motors showcase, and it’s easy to see why. This system is the backbone of many of their post-autonomous concepts. Designed to enhance the human mobility experience by optimizing cabin space and allowing the driver to do so on command would really be an upgrade. Part one was developed through a joint research alliance with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group. In this phase, based on evaluations of the driver’s emotional state in real-time via artificial intelligence-based bio-signal recognition technology, an onboard artificially intelligent (A.I.) system can then customize the interior environment based on its assessment of mood and create a more enjoyable experience while in the vehicle. One would assume the A.I. also monitors normal driving behaviors and picks up on such when the driver’s face is “angry” or “sad” – but that’s just our theory.


Kia’s Newest Tech – Automated Valet Parking System

Monday, January 7th, 2019
Miami Lakes Automall Kia Automated Valet System

Miami Lakes Automall Kia Automated Valet System

The 2019 Consumer Electronics Show is taking place this week, from January 8 to 11, 2019. If not aware, the Consumer Electronics Show (CES) is an annual show at the Las Vegas Convention Center that showcases more than 4,500 exhibiting companies, including: manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems, and other industries. Not specialized for the automotive, it’s not a guarantee that an automaker name will show, but Kia Motors, part of the Hyundai Motor Group, show up just about every year. Last week we talked about their Real-time Emotion Adaptive Driving (R.E.A.D.), and this week we get a peek at a new Automated Valet Parking System before the doors to the 2019 CES open.

Automated Valet Parking System

Yes, it’s just as it sounds. In the coming years, we’ll see a lot of interesting technology from the South Korean automakers, Hyundai and Kia Motors. Some of which deals with their plans to have artificial intelligence (A.I.) and autonomous vehicles on the road by 2020. Given concepts like the upcoming new Kia Telluride and their R.E.A.D. system, the use of artificial intelligence in automobiles will be designed for safety and consumer well-being. Hence their showcase at the 2019 “Consumer” Electronics Show.

What else is Hyundai and Kia bringing for the consumer? How about a way to talk to one’s car with their smartphone? We discussed the wireless electric vehicle charging system Kia Motors is developing, and in conjunction with that technology, the automaker intends to install them in parking garages. Imagine a whole level with parking spaces that act as charging stations. Drivers don’t need to wait for one to open, because with A.I. and autonomous self-driving car technology, their vehicle can find a space and charge up when available, like a cleaning robot looking for its own charging port via radar.


Kia and Hyundai Create Self-Driving Communication System

Wednesday, September 6th, 2017
Miami Lakes Auto Kia Self-Driving

Miami Lakes Auto Kia Self-Driving

Autonomous self-driving and semi-autonomous vehicles have been picking up speed in technology, popularity, and practicality these last few years. Every auto maker seems to have a concept or even prototype out, and the basic setup is pretty clear-cut. Making use of sensors, GPS devices, and cameras seem to be the norm for self-driving vehicles. Hyundai and Kia Motors are changing up the autonomous car game with a new self-driving system.

This month, Hyundai and Kia announced their new advanced vehicle-road communication system that they will integrate into their current autonomous driving technology. Unlike today’s tech setup for self-driving vehicles, where on board cameras, radars, and sensors are used, the new tech from Hyundai and Kia will work a little differently. Cameras, radars, and sensors are a great start, but they don’t create a comprehensive enough picture of a car’s surroundings. They may be good for getting around, but when it comes to weather, pedestrians, and other road obstacles only humans are used to navigating around, such devices fall a bit short.