Posts Tagged ‘self-driving technology’
Does anyone remember MoceanLab (pronounced as it sounds, Motion-Lab)? It’s an experiment of sorts started by Kia Motors, and largely the Hyundai Motor Group, in California, aimed at launching its own fleet of self-driving cars via a car sharing program that will basically give Hyundai its own autonomous ride-hailing network. We last heard about this MoceanLab was in November 2019. After the holidays, COVID-19 started to quickly spread, and the pandemic did a number on a lot of industries, including the automotive industry. Kia Motors was quick to bounce back and get started on the development of new vehicles for a post-pandemic world, including micro EVs and Purpose-Built Vehicles. Becoming part of the solution, Kia Motors has also joined many automakers and organizations in aiding its community in its COVID-19 relief efforts, and Kia Motors continues to push forward by providing eco-friendly transportation to frontline personnel through its mobility service venture – MoceanLab.
“We recognized the critical need for safe and hygienic transportation during the pandemic, and wanted to offer an innovative mobility solution, particularly for frontline workers…We are pleased that MoceanLab’s ‘LA Heroes Fleet’ is contributing to the city’s fight against COVID-19, and we will continue to work closely with the City of Los Angeles to find more opportunities to make a positive impact in the region.” – Kyounglim Yun, Executive Vice President and Head of Open Innovation Strategy Division of Hyundai Motor Group
Kia Motors “Plan S” is going to be something else. Announced in January 2020, the mid- to long-term strategy has one solid goal: establish a leadership position in the future automotive industry, encompassing electrification and mobility services, connectivity, and autonomy. There are already several objectives in place, and the automaker will be quickly shifting from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions. We’ve already seen glimpses of this with the Kia Futuron concept, their first all-electric vehicle that was preceded by an internal gas combustion model, and their upcoming customization app for Kia EV models.
Here’s the outline:
- Offer 11 EVs by 2025 and obtain 6.6% global EV market share
- Launch a dedicated EV model in 2021
- Make 25% of all sales from eco-friendly vehicles by the end of 2025
- Sell 500,000 EVs worldwide and 1 million eco-friendly vehicles by 2026
- Develop mobility products and services
And much more.
Autonomous self-driving and semi-autonomous vehicles have been picking up speed in technology, popularity, and practicality these last few years. Every auto maker seems to have a concept or even prototype out, and the basic setup is pretty clear-cut. Making use of sensors, GPS devices, and cameras seem to be the norm for self-driving vehicles. Hyundai and Kia Motors are changing up the autonomous car game with a new self-driving system.
This month, Hyundai and Kia announced their new advanced vehicle-road communication system that they will integrate into their current autonomous driving technology. Unlike today’s tech setup for self-driving vehicles, where on board cameras, radars, and sensors are used, the new tech from Hyundai and Kia will work a little differently. Cameras, radars, and sensors are a great start, but they don’t create a comprehensive enough picture of a car’s surroundings. They may be good for getting around, but when it comes to weather, pedestrians, and other road obstacles only humans are used to navigating around, such devices fall a bit short.