Posts Tagged ‘self-driving cars’
Does anyone remember MoceanLab (pronounced as it sounds, Motion-Lab)? It’s an experiment of sorts started by Kia Motors, and largely the Hyundai Motor Group, in California, aimed at launching its own fleet of self-driving cars via a car sharing program that will basically give Hyundai its own autonomous ride-hailing network. We last heard about this MoceanLab was in November 2019. After the holidays, COVID-19 started to quickly spread, and the pandemic did a number on a lot of industries, including the automotive industry. Kia Motors was quick to bounce back and get started on the development of new vehicles for a post-pandemic world, including micro EVs and Purpose-Built Vehicles. Becoming part of the solution, Kia Motors has also joined many automakers and organizations in aiding its community in its COVID-19 relief efforts, and Kia Motors continues to push forward by providing eco-friendly transportation to frontline personnel through its mobility service venture – MoceanLab.
“We recognized the critical need for safe and hygienic transportation during the pandemic, and wanted to offer an innovative mobility solution, particularly for frontline workers…We are pleased that MoceanLab’s ‘LA Heroes Fleet’ is contributing to the city’s fight against COVID-19, and we will continue to work closely with the City of Los Angeles to find more opportunities to make a positive impact in the region.” – Kyounglim Yun, Executive Vice President and Head of Open Innovation Strategy Division of Hyundai Motor Group
Kia Motors “Plan S” is going to be something else. Announced in January 2020, the mid- to long-term strategy has one solid goal: establish a leadership position in the future automotive industry, encompassing electrification and mobility services, connectivity, and autonomy. There are already several objectives in place, and the automaker will be quickly shifting from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions. We’ve already seen glimpses of this with the Kia Futuron concept, their first all-electric vehicle that was preceded by an internal gas combustion model, and their upcoming customization app for Kia EV models.
Here’s the outline:
- Offer 11 EVs by 2025 and obtain 6.6% global EV market share
- Launch a dedicated EV model in 2021
- Make 25% of all sales from eco-friendly vehicles by the end of 2025
- Sell 500,000 EVs worldwide and 1 million eco-friendly vehicles by 2026
- Develop mobility products and services
And much more.
If there’s one automaker that you can bet on to achieve their goals, it’s Kia Motors. Almost two years ago, in January 2018, Kia Motors claimed that they would be offering artificial intelligence in cars in 2019. More than likely, this would come from the Hyundai Motor Group, an automobile group that Kia Motors is a part of, and more often than not shares technology with. Here we are, in the final quarter of 2019, and the Hyundai Motor Group announced that they have developed the world’s first Machine Learning based Smart Cruise Control (SCC-ML).
Learning-based Smart Cruise Control
Being called an industry first, this new technology from the Hyundai Motor Group utilizes artificial intelligence to learn the driver’s patterns and then replicate them while operating Smart Cruise Control (SCC). The artificial intelligence was previously made available in one form with SCC, also known as an Advanced Driver Assistance System (ADAS) feature. For those that haven’t experienced SCC before, just like cruise control, SCC keeps the vehicle at a set speed while driving. Unlike regular cruise control, SCC will attempt to slow down if approaching the vehicle ahead too quickly and then speed back up if the driver moves into a clear lane. SCC can also use electric stop-go technology to stop the car (at a reasonable speed) and start it back up again, say if in traffic and the driver has SCC on.
These features of SCC are exactly what will make up the core of SCC-ML. By integrating this advanced artificial intelligence, the fine-tuning of the previous SCC will no longer be a problem. When it comes to the SCC available presently, the driver needs to manually adjust the driving patterns of the vehicle, such as the distance from the preceding vehicle, acceleration, as well as the speed. With SCC-ML, by learning how the driver behaves in normal conditions, when activated, it will attempt to drive as the driver would.
Kia Motors is an automotive brand that will soon become a household name. Throughout 2018, Kia developed an array of interesting technology for the automotive industry, and it seems 2019 will be no different. Already set to debut at the upcoming 2019 Consumer Electronics Show, Kia Motors will be previewing another collection of technology aimed at serving the generation of drivers in autonomous vehicles. This may be a bit unorthodox, seeing as how the industry of self-driving vehicles is still in its infancy stage, and Kia could be getting ahead of things…but maybe that’s a good thing.
Real-time Emotion Adaptive Driving (R.E.A.D.)
The technology popping up at the 2019 CES is for the post-autonomous driving generation. This system, R.E.A.D. is designed to enhance the human mobility experience by optimizing and personalizing the in-car cabin experience. Developed through a joint research alliance with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group, the R.E.A.D. System is the first of its kind, capable of changing the vehicle’s cabin space based on evaluations of the driver’s emotional state in real-time via artificial intelligence-based bio-signal recognition technology. This may also share some similar features to the technology seen in early Kia Telluride concepts.