Posts Tagged ‘ride hailing’
Does anyone remember MoceanLab (pronounced as it sounds, Motion-Lab)? It’s an experiment of sorts started by Kia Motors, and largely the Hyundai Motor Group, in California, aimed at launching its own fleet of self-driving cars via a car sharing program that will basically give Hyundai its own autonomous ride-hailing network. We last heard about this MoceanLab was in November 2019. After the holidays, COVID-19 started to quickly spread, and the pandemic did a number on a lot of industries, including the automotive industry. Kia Motors was quick to bounce back and get started on the development of new vehicles for a post-pandemic world, including micro EVs and Purpose-Built Vehicles. Becoming part of the solution, Kia Motors has also joined many automakers and organizations in aiding its community in its COVID-19 relief efforts, and Kia Motors continues to push forward by providing eco-friendly transportation to frontline personnel through its mobility service venture – MoceanLab.
“We recognized the critical need for safe and hygienic transportation during the pandemic, and wanted to offer an innovative mobility solution, particularly for frontline workers…We are pleased that MoceanLab’s ‘LA Heroes Fleet’ is contributing to the city’s fight against COVID-19, and we will continue to work closely with the City of Los Angeles to find more opportunities to make a positive impact in the region.” – Kyounglim Yun, Executive Vice President and Head of Open Innovation Strategy Division of Hyundai Motor Group
The Hyundai Motor Group (HMG) is one of several automobile groups working towards an interconnected and mobile future. Back in October 2019, the HMG signed a contract with Aptiv, a global technology company dedicated to developing safer, greener, and more connected solutions for the future of mobility. Together, the two entered a joint-venture to work towards a global autonomous driving ecosystem. Now in November 2019, the HMG establishes a new mobility service venture to further that initiative. For those not in the know, Kia Motors is one of the brands under the HMG umbrella, just like Jeep and Dodge are under the Fiat Chrysler Automobiles (FCA) umbrella – good news for HMG means good news for Kia.
They’re calling it “MoceanLab”. Was “Motion Lab” already taken? Perhaps the name came from the city the project is launched in. After considerate review, the HMG chose Los Angeles as the home base of MoceanLab. With the large and diverse population, challenges with traffic congestion, and the progressive commitment to transportation innovation and sustainability (the number one state self-driving vehicles go to for test rounds), L.A. was the prime choice for launching a new mobility platform.
“Hyundai Motor Group will introduce innovative mobility platforms and demonstrate diverse mobility services in Los Angeles…More and more customers, including citizens of LA and tourists, will greatly benefit from MoceanLab as its service gradually covers a larger area of LA and diversify its mobility services. With such efforts, Hyundai Motor Group aims to lead the technology development for clean mobility.” – Kyounglim Yun, Executive Vice President of HMG.
That’s right, the HMG is working on launching their own self-driving car sharing program. We can see some influence of their joint-venture with Aptiv, the company that conducted the first coast-to-coast automated drive in the United States, has deployed commercial autonomous vehicles on a global scale, operates more than 100 autonomous vehicles on multiple continents, and is the leading ride-hailing network in Las Vegas. However, the MoceanLab project is starting small with a pilot program.