Posts Tagged ‘refreshed kia sorento’
When it comes to finding an SUV that isn’t just powerful but also serves as a family or passenger-vehicle, it may be a little tough for consumers to wade through the waters of a saturated auto market. Some vehicles do stand out, but when they all look alike, it’s a little tough to spot the differences. With the 2019 model year coming up, some automakers, like Kia Motors, are coming out with their usual models, but some are getting a little refresh to highlight what makes them great and get a little of the spotlight shining their way. The 2019 Kia Sorento is one of those vehicles.
Let’s put it all out there! No secrets between us. The new 2019 Kia Sorento has a starting MSRP of $25,990 (plus destination fee) with a range of six trims that barely touch $50k. There’s plenty of options between trims for consumers to get what they’re looking for, and it’s all possible on a decent salary. Consumers won’t have to penny-pinch to get a little luxury in their life in the Kia Sorento.
When the auto market gets competitive, pricing isn’t the only thing fiddled around with. The second-best way to win over new consumers is to offer them more for less. So why not make more features standard instead of optional add-ons? The 2019 Kia Sorento comes with automatic headlights, heated exterior mirrors with integrated turn signals, solar control and privacy glass, and seven-inch touchscreen with UVO Play, Android Auto and Apple CarPlay capabilities all standard.
Well, it seems like Fiat Chrysler Automobiles aren’t the only automotive group making ads for this summer’s advertising campaign. FCA may have just kicked off its 2018 Edition with Apple Music, but Kia Motors is also joining the fray with their newly refreshed 2019 Kia Sorento SUV. Couldn’t pick a better vehicle, really.
What’s Good About the 2019 Kia Sorento?
We think the refreshed 2019 Kia Sorento is the perfect choice to get some air time for Kia Motors for a number of reasons. For one, it’s a perfect chance to show off the SUVs safety features, having received a Top Safety Pick+ from the Insurance Institute for Highway Safety (IIHS). A vehicle only receives this award if it passes all five crash tests with a “good” rating, the highest rating the IIHS uses for their crashworthiness and crash avoidance/mitigation tests. The Kia Sorento was also ranked highest for the Midsize SUV segment during the 2018 J.D. Power Initial Quality Study, just saying.
Kia Sorento Marketing Campaign
To make a point of showing off the versatility, advanced technology, and comfort of Kia Motors best-selling and most capable SUV, the automaker has produced a series of videos for various multimedia channels in both English and Spanish. These videos will be placing a focus on the available all-wheel drive system, standard three-row seven-passenger seating, and the more upscale cabin with new technology. One of these we’ve actually already seen, when the Kia Sorento tackled Hell’s Gate in Moab, Utah.
“This campaign mirrors Kia’s mindset as a challenger brand, as Kia and the Sorento have overcome roadblocks, both real and perceived. From off-roading up a mountain to commuting back and forth to work, or a weekend full of running errands, these are the hurdles that drivers conquer every day…As a brand, Kia has conquered our own mountains, especially over the past four years by ranking as the ‘Highest Mass Market Brand in Initial Quality’ in J.D. Power’s Initial Quality Study. And the Sorento, assembled in West Point, Georgia, has played a major role in our success by being named the top Midsize SUV in initial quality the last two years.” – said Saad Chehab, vice president, marketing communications, Kia Motors America.
The other two advertising spots can be viewed below:
Conquer Your Mountain
This video shows off the all-wheel drive capabilities of the 2019 Kia Sorento while driving through rocky terrain. A voice over talks about mountains and highlights the versatility of the SUV.
Ready to Be Conquered
Nearly the same video with additional footage, the narrator in this spot highlights the passenger space and technology of the 2019 Kia Sorento SUV.
A little on the tame side, but that’s alright. Kia Sorento owners may never take their own SUVs to Moab, Utah to scale mountains, or even go off-roading, although the new Sorento is fully capable of doing so. It’s just interesting to see the 2019 Kia Sorento go “to Hell and back” literally and figuratively. It has been refreshed after all.
Interested in your own capable and comfortable SUV? Check out the Kia Sorento at Miami Lakes Automall today.