Posts Tagged ‘plan s’
Earlier this year (2020), Kia Motors launched a new business strategy called “Plan S”. This Plan S was supposed to help provide the outline of how Kia Motors will go on to become the next all-electric automaker. Announced in 2019, the automaker already has some EV concepts in the making, and recently revealed some new plans to help make electric vehicles more popular. Today, consumers are still holding on to their gasoline engine vehicles, wary about needing to find charging stations, but several automakers are working to make them more widespread on a global level. Kia Motors is also pushing the envelope with the recent donation by Kia Motors America of a 2020 Niro EV to the Massachusetts Institute of Technology (MIT) in an effort to raise awareness and increase adoption of alternative fuel and electric vehicles.
“Donating a Niro EV to MIT, one of the most revered institutions of higher learning in the country will raise the profile of alternative-use vehicles and draw attention to the important role these vehicles will play in the future of mobility…Kia is committed to a sustainable future and has invested $12 billion to develop autonomous and green technologies.” – Russell Wager, director, marketing operations, Kia Motors America
Kia Motors is one of the automakers that bounced back from the pandemic shutdown with a vengeance. Right from the gates, Kia Motors blew up the auto industry by spearheading the production of Purpose-Built Vehicles (PBVs), investing in a new 800-volt battery system for electric vehicles (EVs), and announcing a new plan to design and produce micro EVs. Kia Motors, part of the Hyundai Motor Group, is also working with the automotive group to develop new forms of transportation, with projects like the MoceanLab. The most recent venture for Kia Motors is a new partnership for the development of customized EV mobility services.
Called “Purple M”, a new joint venture was created in partnership between Kia Motors and CODE42.ai, a Korean technology firm pioneering the transition to autonomous Transportation-as-a-Service (TaaS). Unlike the customization app Kia Motors released for EV models, the goal of customized EV mobility services are to create transportation services tailored for specific needs, such as ride-hailing, fleet management, demand-responsive shuttle, and smart logistics. With the implementation of CODE42.ai’s unrivalled IT technology to Kia Motors already strong global presence, Purple M will make use of CODE42.ai’s proprietary Urban Mobility Operating System (UMOS), a comprehensive mobility platform, to create new concepts for mobility services. The two groups share a common goal many automakers are currently chasing after – creating a mobile ecosystem where anyone and everyone can get some kind of private or public transportation.
“With the newly established Purple M, Kia will be reborn as a leader for the era of e-mobility…CODE42.ai is a leading Korean company in the field of future innovation technology, and is the best partner for successfully promoting a differentiated e-mobility service business.” – Ho Sung Song, CEO and President of Kia
The challenge will be how quickly the common public will adapt to autonomous vehicle and air transportation services. A self-driving electric vehicle is one thing, with many organizations gaining popularity across the world, but trusting a total stranger to fly you somewhere? Sure, thousands of people get on planes driven by someone they don’t know every day, but that guy is a for sure board-certified pilot. We have a way to go before AirUbers become a thing.
Back to the electric vehicle side of things, Purple M is all about establishing a comprehensive and flexible e-mobility service platform that can deploy EVs anywhere. To do this, the joint venture will need to expand and shake hands with specialist providers in the country, specifically Korea and its various mobility market players to develop a flexible e-mobility infrastructure that can offer a wide range of services to a broad consumer base versus a small, controlled populace. Most-likely though, any e-hailing service will start small.
Purple M also aims to develop models and vehicles that will set new standards for mobility business models in the post-coronavirus era, an objective Kia Motors was also quick to learn about. Automakers can’t just keep producing the same bread-winning models and expect business as usual. Purple M was made to challenge conventional designs and reimagine transportation for the future. We’re also going to see part of Kia Motors Plan S Strategy come to fruition. The Korean automaker wanted to establish a leadership position in the future automotive industry when it came to electrification, connectivity, and autonomy. Through Purple M, Kia Motors will be collaborating between larger, well-established firms as well as smaller, younger companies in Korea to establish a new start-up ecosystem, an empire of sorts.
As Kia Motors continues to push the auto industry forward, we’ll continue to eagerly watch what comes next. Follow along with us on Miami Lakes Kia social media.
Photo Source/Copyright: kianewscenter.com
Kia Motors, part of the Hyundai Motor Group (HMG) will be seeing a lot of interesting changes in the coming years. Even with European Kia Chief Operating Officer Emilio Herrera optimistic about future sales, and the future of the company, we may see a pause in some of the larger endeavors, like the MoceanLab opened up in Los Angeles, California, U.S., and the Air Taxi concept debuted at the 2020 Consumer Electronics Show, a shared endeavor between Kia Motors, Hyundai Motors, and Uber. Still, before all of this came to pass, Kia Motors launched a Plan S Strategy, and by golly, it’s on like Donkey Kong!
Fueled by South Korea-based Hyundai Motor Co., amongst plans for future vehicle design and production, a market ripe with possibility is quickly gaining attention. It’s the world of purpose-built vehicle (PBV) services, and HMG wants to get on the ground floor with a combined investment total of $81.5 billion – $49.8 trillion by Hyundai Motor and $23.6 trillion by Kia Motors – over the next six years. Kia Motors has already announced two new upcoming electric vehicles, following the path set out by their Plan S Strategy, but this train is running on two tracks. The PBV market was also announced as a part of Plan S, with designs ranging from self-driving pizza delivery vans to mobility hubs in various cities.
Kia Motors has a lot going for it in terms of its product lineup and developing technology. A part of the Hyundai Motors Group, whatever automotive endeavors Hyundai becomes involved in, Kia Motors is right there with them. It’s kind of like a competitive partnership, and it’s exciting, to say the least whenever a new project takes shape. MoceanLab, the home base for a self-driving carsharing pilot program, is the stepping stone to creating a personal mobility ecosystem. During the 2020 Consumer Electronics Show, we saw even more of this with the partnership with Uber to debut an air taxi service. The latest journey for these two automakers is a partnership with Canoo to co-develop an all-new all-electric platform for future electric vehicles.
Could it be the powertrain for the upcoming Kia Futuron concept? Set to be Kia Motors first all-electric vehicle – as in the first vehicle to be released as a stand-alone electric vehicle (EV) and didn’t have an internal combustion engine or hybrid or plug-in hybrid model before it. It’s part of Kia Motors statement to eventually become an all-electric automaker despite their testament to sports cars with GT trims. The Kia Futuron is just a concept for now, and if waiting for the right powertrain, this development with Canoo could be it.
Kia Motors “Plan S” is going to be something else. Announced in January 2020, the mid- to long-term strategy has one solid goal: establish a leadership position in the future automotive industry, encompassing electrification and mobility services, connectivity, and autonomy. There are already several objectives in place, and the automaker will be quickly shifting from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions. We’ve already seen glimpses of this with the Kia Futuron concept, their first all-electric vehicle that was preceded by an internal gas combustion model, and their upcoming customization app for Kia EV models.
Here’s the outline:
- Offer 11 EVs by 2025 and obtain 6.6% global EV market share
- Launch a dedicated EV model in 2021
- Make 25% of all sales from eco-friendly vehicles by the end of 2025
- Sell 500,000 EVs worldwide and 1 million eco-friendly vehicles by 2026
- Develop mobility products and services
And much more.