Earlier this year (2020), Kia Motors launched a new business strategy called “Plan S”. This Plan S was supposed to help provide the outline of how Kia Motors will go on to become the next all-electric automaker. Announced in 2019, the automaker already has some EV concepts in the making, and recently revealed some new plans to help make electric vehicles more popular. Today, consumers are still holding on to their gasoline engine vehicles, wary about needing to find charging stations, but several automakers are working to make them more widespread on a global level. Kia Motors is also pushing the envelope with the recent donation by Kia Motors America of a 2020 Niro EV to the Massachusetts Institute of Technology (MIT) in an effort to raise awareness and increase adoption of alternative fuel and electric vehicles.
“Donating a Niro EV to MIT, one of the most revered institutions of higher learning in the country will raise the profile of alternative-use vehicles and draw attention to the important role these vehicles will play in the future of mobility…Kia is committed to a sustainable future and has invested $12 billion to develop autonomous and green technologies.” – Russell Wager, director, marketing operations, Kia Motors America
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A little over a year ago, Kia Motors made headlines when the automaker announced that it would soon become the world’s next all-electric automaker. In early 2020, Kia Motors released its “Plan S” strategy, during which time the plan was to release 11 new electric vehicles (EV) by 2025 and eventually become the world’s leading EV automaker with 500,000 EVS sold worldwide. Now with 2020 nearing its final months and auto manufacturers back to work, Kia Motors has revealed its future plans with another look at its global electric vehicle (EV) business strategy.
“Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV…Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for BEVs to account for 25 percent of our total worldwide sales by 2029.” – Kia President and CEO Ho Sung Song
The plans are to expand the lineup with 11 new Battery-Electric Vehicles (BEV) by 2025, with Kia Motors aiming to hold the greatest EV sales with these 11 accounting for 20 percent of the brand’s total vehicle sales in advanced markets, including Korea, North America and Europe. At the same time, these 11 BEVs are mainly just concepts at the moment. The first seven dedicated BEVs still won’t launch until 2027, with the first of these mystery vehicles code-named “CV”. It will be the first official BEV to come from Kia Motors but there’s still so much unknown about it.
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