Tag Archives: pbv


Kia and HMG Announce Plans to Develop Software Defined Vehicles

As automobiles become more advanced and feature better technology, the age of mechanical engineering will eventually come to a close. Take a look at vehicles a decade or two ago and now. As more consumer technology comes out, automakers eventually add those same features to models in their lineup. What we probably never thought we would see were vehicles that run on software, with its own operating system. With more and more automakers electrifying their lineups and electric vehicles (EVs) slowly becoming the norm, turning an automobile into a computer on wheels seems to be the next step, and Kia with the Hyundai Motor Group (HMG) want to bring Software Defined Vehicles (SDVs) to the market by 2025.

“By transforming all vehicles to Software Defined Vehicles by 2025, Hyundai Motor Group will completely redefine the concept of the automobile and take the lead in ushering in a never-before-experienced era of mobility…Creating visionary vehicles empowered with the ability to evolve through software will enable customers to keep their vehicles up to date with the latest features and technology long after they have left the factory.” – Chung Kook Park, President and Head of R&D Division, Hyundai Motor Group

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Kia and HMG Launch EV RoboRide Service in Korea

During the 2022 CEO Investor Day, a conference held by Kia Corp, the automaker shared its vision for Kia in 2030. Building upon the original Plan S Strategy, a business plan to help Kia Corp achieve a 6.6% global electric vehicle market share, the automaker planned to produce at least 11 electric vehicles (EVs) by 2025. Already underway, and increasing the number to 14 battery-electric vehicles (BEVs) by 2027, the automaker is set to launch at least two BEVs per year between 2023 and 2027. The Plan S Strategy was actually a two-fork path, with its sights set on EVs and purpose-built vehicles (PBVs). Becoming ever increasingly popular, like the presentation by parent group Hyundai Motor Co at the 2022 Consumer Electronics Show (2022 CES), HMG and Kia are working towards a lineup of PBVs, starting with the Kia Niro Plus, a robotaxi launched in Korea.

The RoboRide car-hailing service has started operations in Gangnam in Seoul, South Korea. Produced with IONIQ 5 battery electric vehicles (BEV) as its base model, the RoboRide utilizes in-house developed level 4 autonomous driving technology, making it the first car-hailing service with autonomous driving vehicles to operate in Gangnam. With Kia’s home town in South Korea, it makes sense to test this service overseas, and especially in Gagnam, one of the most congested areas in metropolitan Seoul. It’s unclear if this RoboRide car-hailing service is the same as the Kia Niro Plus Taxi Model, also said to launch in Korea, and based off of the Kia Niro EV.

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Kia Launches New E-FOREST Factory for PBV Production

During the 2020 Consumer Electronics Show (CES), Kia Corp and the Hyundai Motor Group (HMG) surprised the world with a new form of automobile. Becoming a large part of the companies’ plans going forward, purpose-built vehicles (PBVs) are going to be the new, big change in the auto industry. Like standard vehicles, a PBV can get people from one place to another, but the interior of the vehicle is designed with an exact purpose in mind. To illustrate this, the automakers presented a video at the 2022 CES demonstrating the variety of PBVs that may one day populate roadways or even cities. In May 2022, Kia Corp announced that it will be establishing an all-new, high-tech smart manufacturing facility dedicated to producing electric PBVs, called “E-FOREST”.

“This dedicated PBV facility is one of the major pillars of our Plan S strategy as Kia seeks to claim the top position in the global PBV market…We will initially explore new markets with derivative PBV models, then gradually expand our presence in global markets with dedicated PBV models featuring autonomous driving technologies.” – Ho Sung Song, President and CEO of Kia Corporation

Able to build 100,000 PBVs a year, with the possibility of increasing production to 150,000 units annually, Kia Corp has big plans for this new production hub, located within Kia’s existing Hwaseong manufacturing site in Korea. Construction of the plant is slated to start during the first half of 2023, with production for commercial PBVs by 2025. In March, during the Kia 2030 2022 CEO Investor Day, the automaker shared business plans expanding on their Plan S Strategy, a framework to become a leading automaker in the world of electric vehicles (EVs) and battery-electric vehicles (BEVs). These plans are already underway, with Kia intending to expand the lineup with 14 BEV models by 2027, launching at least two BEVs per year between 2023 and 2027.

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Hyundai Motor Group and Kia Present Future of PBVs

Every year, auto shows happen all-year-long, and we’re always looking forward to what automakers are willing to show off. In a world of electric vehicles (EVs) and battery-electric vehicles (BEVs), connected features, and eventually smart cars like smart phones, the next big thing seems to be creating a mobile ecosystem. Cars are no longer just machines to get us from point A to B – just about every automaker at the 2022 Consumer Electronics Show talked about transforming a vehicle into a digital or physical living space. Last year, the Hyundai Motor Group (the Group) and Kia Corp discussed a new airtaxi service and urban air mobility, amongst other things. Now, the Group has revealed how it will help Kia meet the second path of its S Plan Strategy Purpose-built vehicles. More than that, the Group presented a “metaverse” that will go far beyond the world of automobiles.

 Purpose-built vehicles, also known as PBVs, are vehicles built with a singular purpose. This definition is too simplified though. During the presentation by Hyundai and others at the 2022 CES, clips of a certain PBV were presented and gave a much clearer picture of what the Group and Kia has in mind. This idea became even more apparent during the first COVID-19 outbreak. When someone needs medical aid, if not brought to a hospital themselves, they need to be transported via an ambulance, but in the worst-case scenario, ambulances are just something to keep people alive between the origin point and the destination point.

What if instead of an ambulance, we have an entire hospital on wheels? That’s what we saw in the various clips, a miniature hospital with all the necessary machines and equipment a doctor would need to treat a patient in transit. Think of all the people that could have been saved if they could get life-saving surgery on the way to the hospital.

That was just one of the many examples Hyundai showed us. An ecosystem of mobility, a personal mobile pod that could fit within most doorways was also shown. Empowering those that may have trouble with mobility (elderly or the handicapped), these pods could autonomously navigate their way to their home, pick them up, and bring them to their next destination. Moreover, for long travel, these pods will connect with a shuttle where the pods are placed in a larger capsule while on the way to their destination.

These next few are going to sound futuristic. Some of you may know of Boston Dynamics and the works they do with robotics. Their most well-known robot is Spot, the robot dog that is able to perform multiple operations, from navigating various terrain to keeping people company. Yes, this is the next step. One of the other things the Group is working on is making robot companions that can connect with people, maybe not on an entirely personal level, but I’m imagining the helpful robot arm from Tony Stark’s lab, maybe even H.E.L.P.eR. from The Venture Brothers on a less lethal scale. Regardless, robots that can help people connect with the world around them is a growing industry, with even exoskeletons and wearable robots that can help people move, operate heavy machinery, perform repetitive motions or lift heavy objects with ease due to the hydraulics in the robot suit or vest.

Lastly, the “Metaverse”. Hyundai and Kia are working on making more than just virtual reality a thing. Imagine an engineer who needs to go onsite to fix a problem, but is currently on the other side of the world. So, this engineer logs onto a computer and enters a virtual reality model of the building and machinery. On-site, in the real world, a robot being controlled and navigated by the engineer is then brought to the machinery and performs the repairs. This is just one example.

Another example of the “Metaverse” is a lot like Regal 4DX or the Spiderman ride at Universal Studios. Consumers can go into PBVs, enter the “Metaverse”, pick an avatar to represent them, and then travel virtually anywhere, as long as there is a robot to connect to. Whatever the robot experiences, its sensors will relay that data to the PBV. Is it windy? You feel the wind. Want to explore the canyons of Mars? Go for it.Now that’s an interesting future. Want to learn more? Follow us on Miami Lakes Kia social media.

Photo Source/Copyright: YouTube/Hyundai Motor Group

Kia and HMG Set to Release PBVs in 2022

Purpose-built vehicles, also known as PBVs for short, are slowly becoming the new talk of the auto industry, and will soon hit the auto market where the consumer can get behind the wheel of one. What is a PBV? At its core, a PBV is still an automobile, like any other. Today, most automobiles are designed to offer certain features or a multitude of choices – but what if we made an automobile with one sole “purpose” in mind, and designed and engineered the vehicle around that concept? During the 2020 Consumer Electronics Show, Hyundai Motor Group (HMG) and Kia Corp presented a video demonstrating the variety of PBVs that may one day populate roadways or even cities. Like many other names in the industry, the first PBV to test is a robotaxi.

Just so everyone can catch up on the future that is being promised. That video is surely wonderful, but we won’t be seeing any hubs like that for some time. The aircraft, an air taxi if you will, seen in the video is currently the major focus by HMG and Kia, in conjunction with Uber. During the summer, the groups strengthened their partnership by adding ANRA Technologies to the group. ANRA Technologies will help Kia, HMG, and Uber with advanced air mobility (AAM) solutions and management, to start, along with several other services for the backend of things.

The PBVs in the video were those pill-looking vehicles on the road. They sometimes connected with hubs where people could lounge around while in wait or grab a drink. Some PBVs were automated, one made for shopping and delivery. About 50 seconds in, we can see a guy working out in a mobile gym – man, does that make the work – gym – home commute easier or what? Again, we might not see these for a while, but HMG and Kia will be launching their first PBV model, PBV 01, in 2022. For now, the auto group just wants to test a taxi-only model. It sounds silly, but this is the simplest a car can get – so how will HMG and Kia improve on this while competing with ride-hailing services, where someone can get a real car to take them from point A to B?

Alongside PBV 01, two retail models are also in the works. One is an urban mobility concept, a two-seater electric vehicle called “M.Vision Pop” as a code for now. Slated as a commercial model within the next five years, this model will probably piggyback on the PBV 01 after learning how consumers interact with, and what features they mainly seek, in a limited automobile so that the Pop model can meet those needs. The second model, a self-driving, fully autonomous vehicle called “M.Vision X” is also in development and will be released alongside a lineup with full autonomous driving technology available.

This will surely bring a lot of competition out of the woodwork. The PBV market is fresh and growing, and with the “Plan S” Strategy by Kia Corp, we can expect many PBV models within the next decade. Follow along with us on all PBV and Kia news when you follow us on Miami Lakes Kia social media.

Photo Source/Copyright: Kia

Virtual Reveal of Kia Carnival MPV This February

When the Coronavirus pandemic first hit U.S. soil, everyone started going into quarantine. Some of us still are, and latest scientific reports claim that we may just have to learn to live with COVID-19 as a chemical threat out there until it becomes no worse than the common cold with the different types of antibodies that will eventually spread. Going forward on that note, the automotive industry took a huge hit during the first wave of the pandemic, but electric vehicle sales continued to go up. Not only this, but many vehicles were being repurposed and used as mass-transit passenger vehicles, delivery trucks and vans for getting important equipment where they need to go, and this gave Kia Motors and the Hyundai Motor Group (The Group) an idea. Why not introduce purpose-built vehicles to the auto market?

 What is a Purpose-Built Vehicle (PBV)? Exactly how it sounds – it’s an automobile designed with a sole purpose and operation in mind, outside of normal means of just going from point A to B. Many automakers have done this already, producing commercial vans that consumers can then customize, even with entirely new interiors for making a mobile office, a delivery truck, or even a news station on wheels. The popularity of PBVs grew during the first waves of the pandemic, but the interest in them didn’t die. They were a new brand of utility vehicles that could be expanded upon, and that’s what The Group aims to do.

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HMG and Kia Motors Have a New Dedicated BEV Platform

Alternative fuel vehicles are slowly popping up from just about every automaker these days. To not realize that plug-in hybrids and electric vehicles (EVs) are not the face of the future is a fantasy only oil companies believe in. Sure, fossil fuels were made over millions of years ago from decaying plant matter under tons of pressure, but one day it will run out. Of course, lithium and cobalt, and how we recycle these materials is another issue to address but going electric will eventually be an option many automakers must face. Others have been going in full-tilt for years now, and with Kia Motors testament to becoming the next all-electric automaker, it’s going to need a little help from its parent automotive group, the Hyundai Motor Group (HMG), also known as The Group. Recently, The Group revealed a brand-new electric platform for its next generation of battery electric vehicles (BEVs).

BEVs and EVs are basically the same thing, so don’t get confused. Why some automakers felt the need to add “battery”, unsure, but the E-GMP will be the first dedicated BEV platform to come from HMG. The full name for this platform is Electric-Global Modular Platform and was revealed during a digital event to keep in line with social distancing of a post-pandemic world. Whether this new platform makes up the foundation of Kia Motors first all-electric vehicle (that has no predecessor), the Kia Futuron, is uncertain. However, HMG states that the E-GMP will become the platform for all new BEVs, starting in 2021.

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Kia Motors and HMG to Spearhead PBV Production

Kia Motors, part of the Hyundai Motor Group (HMG) will be seeing a lot of interesting changes in the coming years. Even with European Kia Chief Operating Officer Emilio Herrera optimistic about future sales, and the future of the company, we may see a pause in some of the larger endeavors, like the MoceanLab opened up in Los Angeles, California, U.S., and the Air Taxi concept debuted at the 2020 Consumer Electronics Show, a shared endeavor between Kia Motors, Hyundai Motors, and Uber. Still, before all of this came to pass, Kia Motors launched a Plan S Strategy, and by golly, it’s on like Donkey Kong!

Fueled by South Korea-based Hyundai Motor Co., amongst plans for future vehicle design and production, a market ripe with possibility is quickly gaining attention. It’s the world of purpose-built vehicle (PBV) services, and HMG wants to get on the ground floor with a combined investment total of $81.5 billion – $49.8 trillion by Hyundai Motor and $23.6 trillion by Kia Motors – over the next six years. Kia Motors has already announced two new upcoming electric vehicles, following the path set out by their Plan S Strategy, but this train is running on two tracks. The PBV market was also announced as a part of Plan S, with designs ranging from self-driving pizza delivery vans to mobility hubs in various cities.

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