Posts Tagged ‘non-luxury brand’
For the past few years, Kia Motors has increasingly met and exceeded consumers expectations. Ever since their “The Curve Ahead” promo for the Kia Stinger, the automaker has been doubling up on their improvements to push the brand forward. Now, for the fourth consecutive year, Kia Motors is the highest ranked non-luxury brand according to the J.D. Power 2018 U.S. Initial Quality Study (IQS) results. Along with Genesis, Kia Motors is leading the brand, and four Kia models ranked highest in their respective segments.
J.D. Power 2018 U.S. Initial Quality Study
Every year, J.D. Power and Associates conduct the Initial Quality Study, a survey-based study that focuses on vehicle quality reported by drivers after 90 days of ownership. The study is conducted each year, with the survey period lasting from February to May, and the 2018 IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles. Survey participants answer 233-questions organized into eight vehicle categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.