Posts Tagged ‘new k5’
Where has the time gone? Earlier this month, Kia Motors was celebrating its K5, a sports car with a new name that hasn’t gotten a whole lot of love over the last few years. The Kia Optima, although a classic, was starting to fade out with the hatchbacks and compact SUVs filling out the Kia Motors lineup. Even the Kia Stinger, a holy trinity of vehicles when it first came out, was usurped by the likes of the Telluride winning the Triple Crown of automotive accolades, and the Stinger is now getting a mid-cycle refresh. Kia Motors decided to also give the Kia Optima a makeover – so much so that it replaced the name with its South Korean, the “K5” and brought with it a whole new generation of style. Running advertisements during two large shows, the K5 is finally getting all the attention it deserves.
Let’s face it, the Super Bowl may not be happening in 2021. With that possibility, automakers can’t pay actors millions of dollars to drive their car for 2 minutes. Instead, they need to find other things on TV that people watch, or at least those of us who still use cable. The spotlight was put on the K5 with their newest ad for the vehicle, “Turning the Lights On”, shown below.