Tag Archives: multi-purpose vehicle


2022 Kia Carnival MPV Has a New Marketing Campaign

It was just two months ago that Kia Motors announced its all new 2022 Kia Carnival MPV. Usually referred to as a minivan, the South Korean automaker is trying to change the acronym to mean something more with premium design changes and high-tech convenience. Possibly alluding to the upcoming K8, an upcoming luxury sports sedan from Kia Motors, the automaker is launching into multiple directions with electric vehicle (EV) production such as the new BEV Kia EV6, producing purpose-built vehicles, designing a GT-line of vehicles, and leaving the mass-market auto industry to become a luxury car brand. Kia Motors sure is ambitious, and to celebrate the Carnival MPV, an “all-new category of vehicle”, a new marketing campaign shines the light on the upcoming vehicle.

“The Carnival MPV defines a new vehicle segment – the multi-purpose vehicle: versatile, capable and comfortable, and provides owners what they need, when they need it…From daily commuting and long-haul road trips to camping adventures, family vacations and moving duty, the Carnival MPV easily transforms from a stylish and sophisticated adventurer to a cavernous cargo hauler. And everything in between.” – Russell Wager, vice president, marketing, Kia Motors America

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