Posts Tagged ‘moceanlab’
Kia Motors has been pretty busy in recent years, and although COVID-19 hit the auto industry hard, the automaker came back swinging. Alongside purpose-built vehicles, Kia Motors has also jumped into investments with Aurora Innovation, and started several joint ventures with EV startups, like CODE42.ai to revolutionize the way electric vehicles work today. Part of the Hyundai Motor Group, Kia Motors is always getting in on the ground floor of new ventures and benefits from the results, like the MoceanLab development, working on self-driving electric vehicle fleets as a new ride-hailing service. One problem automakers have faced since the dawn of electric vehicles (EVs) was the development and production of EV batteries and how they impact the ecosystem. The Hyundai Motor Group enters into a collaboration with SK Innovation Co. to design new forms of battery management service and battery reuse and recycling, as well as improve the image of EV batteries in the industry.
Does anyone remember MoceanLab (pronounced as it sounds, Motion-Lab)? It’s an experiment of sorts started by Kia Motors, and largely the Hyundai Motor Group, in California, aimed at launching its own fleet of self-driving cars via a car sharing program that will basically give Hyundai its own autonomous ride-hailing network. We last heard about this MoceanLab was in November 2019. After the holidays, COVID-19 started to quickly spread, and the pandemic did a number on a lot of industries, including the automotive industry. Kia Motors was quick to bounce back and get started on the development of new vehicles for a post-pandemic world, including micro EVs and Purpose-Built Vehicles. Becoming part of the solution, Kia Motors has also joined many automakers and organizations in aiding its community in its COVID-19 relief efforts, and Kia Motors continues to push forward by providing eco-friendly transportation to frontline personnel through its mobility service venture – MoceanLab.
“We recognized the critical need for safe and hygienic transportation during the pandemic, and wanted to offer an innovative mobility solution, particularly for frontline workers…We are pleased that MoceanLab’s ‘LA Heroes Fleet’ is contributing to the city’s fight against COVID-19, and we will continue to work closely with the City of Los Angeles to find more opportunities to make a positive impact in the region.” – Kyounglim Yun, Executive Vice President and Head of Open Innovation Strategy Division of Hyundai Motor Group
Kia Motors is one of the automakers that bounced back from the pandemic shutdown with a vengeance. Right from the gates, Kia Motors blew up the auto industry by spearheading the production of Purpose-Built Vehicles (PBVs), investing in a new 800-volt battery system for electric vehicles (EVs), and announcing a new plan to design and produce micro EVs. Kia Motors, part of the Hyundai Motor Group, is also working with the automotive group to develop new forms of transportation, with projects like the MoceanLab. The most recent venture for Kia Motors is a new partnership for the development of customized EV mobility services.
Called “Purple M”, a new joint venture was created in partnership between Kia Motors and CODE42.ai, a Korean technology firm pioneering the transition to autonomous Transportation-as-a-Service (TaaS). Unlike the customization app Kia Motors released for EV models, the goal of customized EV mobility services are to create transportation services tailored for specific needs, such as ride-hailing, fleet management, demand-responsive shuttle, and smart logistics. With the implementation of CODE42.ai’s unrivalled IT technology to Kia Motors already strong global presence, Purple M will make use of CODE42.ai’s proprietary Urban Mobility Operating System (UMOS), a comprehensive mobility platform, to create new concepts for mobility services. The two groups share a common goal many automakers are currently chasing after – creating a mobile ecosystem where anyone and everyone can get some kind of private or public transportation.
“With the newly established Purple M, Kia will be reborn as a leader for the era of e-mobility…CODE42.ai is a leading Korean company in the field of future innovation technology, and is the best partner for successfully promoting a differentiated e-mobility service business.” – Ho Sung Song, CEO and President of Kia
The challenge will be how quickly the common public will adapt to autonomous vehicle and air transportation services. A self-driving electric vehicle is one thing, with many organizations gaining popularity across the world, but trusting a total stranger to fly you somewhere? Sure, thousands of people get on planes driven by someone they don’t know every day, but that guy is a for sure board-certified pilot. We have a way to go before AirUbers become a thing.
Back to the electric vehicle side of things, Purple M is all about establishing a comprehensive and flexible e-mobility service platform that can deploy EVs anywhere. To do this, the joint venture will need to expand and shake hands with specialist providers in the country, specifically Korea and its various mobility market players to develop a flexible e-mobility infrastructure that can offer a wide range of services to a broad consumer base versus a small, controlled populace. Most-likely though, any e-hailing service will start small.
Purple M also aims to develop models and vehicles that will set new standards for mobility business models in the post-coronavirus era, an objective Kia Motors was also quick to learn about. Automakers can’t just keep producing the same bread-winning models and expect business as usual. Purple M was made to challenge conventional designs and reimagine transportation for the future. We’re also going to see part of Kia Motors Plan S Strategy come to fruition. The Korean automaker wanted to establish a leadership position in the future automotive industry when it came to electrification, connectivity, and autonomy. Through Purple M, Kia Motors will be collaborating between larger, well-established firms as well as smaller, younger companies in Korea to establish a new start-up ecosystem, an empire of sorts.
As Kia Motors continues to push the auto industry forward, we’ll continue to eagerly watch what comes next. Follow along with us on Miami Lakes Kia social media.
Photo Source/Copyright: kianewscenter.com
Kia Motors, part of the Hyundai Motor Group (HMG) will be seeing a lot of interesting changes in the coming years. Even with European Kia Chief Operating Officer Emilio Herrera optimistic about future sales, and the future of the company, we may see a pause in some of the larger endeavors, like the MoceanLab opened up in Los Angeles, California, U.S., and the Air Taxi concept debuted at the 2020 Consumer Electronics Show, a shared endeavor between Kia Motors, Hyundai Motors, and Uber. Still, before all of this came to pass, Kia Motors launched a Plan S Strategy, and by golly, it’s on like Donkey Kong!
Fueled by South Korea-based Hyundai Motor Co., amongst plans for future vehicle design and production, a market ripe with possibility is quickly gaining attention. It’s the world of purpose-built vehicle (PBV) services, and HMG wants to get on the ground floor with a combined investment total of $81.5 billion – $49.8 trillion by Hyundai Motor and $23.6 trillion by Kia Motors – over the next six years. Kia Motors has already announced two new upcoming electric vehicles, following the path set out by their Plan S Strategy, but this train is running on two tracks. The PBV market was also announced as a part of Plan S, with designs ranging from self-driving pizza delivery vans to mobility hubs in various cities.
Kia Motors has a lot going for it in terms of its product lineup and developing technology. A part of the Hyundai Motors Group, whatever automotive endeavors Hyundai becomes involved in, Kia Motors is right there with them. It’s kind of like a competitive partnership, and it’s exciting, to say the least whenever a new project takes shape. MoceanLab, the home base for a self-driving carsharing pilot program, is the stepping stone to creating a personal mobility ecosystem. During the 2020 Consumer Electronics Show, we saw even more of this with the partnership with Uber to debut an air taxi service. The latest journey for these two automakers is a partnership with Canoo to co-develop an all-new all-electric platform for future electric vehicles.
Could it be the powertrain for the upcoming Kia Futuron concept? Set to be Kia Motors first all-electric vehicle – as in the first vehicle to be released as a stand-alone electric vehicle (EV) and didn’t have an internal combustion engine or hybrid or plug-in hybrid model before it. It’s part of Kia Motors statement to eventually become an all-electric automaker despite their testament to sports cars with GT trims. The Kia Futuron is just a concept for now, and if waiting for the right powertrain, this development with Canoo could be it.
Wow, the 2020 Consumer Electronics Show is underway and automakers are blowing us away with some of the amazing technology they’re presenting. Although the Consumer Electronics Show (CES) is more so focused on personal electronic devices, it’s also an exhibition of technology, and what better way for automakers to share new technologies and integration by joining CES 2020? The Hyundai Motor Group and Kia Motors are definitely sharing the biggest surprise. The two have just joined Uber in their mission to design and produce air taxis.
Tell us if you heard this joke. Uber riders may one day become airborne. If that’s true, they’ll call it a Hyun-day. Get it? Hyun-day – Hyundai? You get it.
The Hyundai Motor Group is the first automobile group to join Uber in designing and producing air taxis that the everyday consumer can hail, just like people do every day with Uber and Lyft already. Except instead of driving through busy streets and dealing with traffic, we have lift off. Unlike regular airplanes that need a runway to gain speed and take flight, these air taxis will be electric, able to rise into the air from a standstill, powered by several propellers. The two will be creating a new network of personal transportation that no longer relies on the schedule of airlines or finding a licensed pilot.
The Hyundai Motor Group (HMG) is one of several automobile groups working towards an interconnected and mobile future. Back in October 2019, the HMG signed a contract with Aptiv, a global technology company dedicated to developing safer, greener, and more connected solutions for the future of mobility. Together, the two entered a joint-venture to work towards a global autonomous driving ecosystem. Now in November 2019, the HMG establishes a new mobility service venture to further that initiative. For those not in the know, Kia Motors is one of the brands under the HMG umbrella, just like Jeep and Dodge are under the Fiat Chrysler Automobiles (FCA) umbrella – good news for HMG means good news for Kia.
They’re calling it “MoceanLab”. Was “Motion Lab” already taken? Perhaps the name came from the city the project is launched in. After considerate review, the HMG chose Los Angeles as the home base of MoceanLab. With the large and diverse population, challenges with traffic congestion, and the progressive commitment to transportation innovation and sustainability (the number one state self-driving vehicles go to for test rounds), L.A. was the prime choice for launching a new mobility platform.
“Hyundai Motor Group will introduce innovative mobility platforms and demonstrate diverse mobility services in Los Angeles…More and more customers, including citizens of LA and tourists, will greatly benefit from MoceanLab as its service gradually covers a larger area of LA and diversify its mobility services. With such efforts, Hyundai Motor Group aims to lead the technology development for clean mobility.” – Kyounglim Yun, Executive Vice President of HMG.
That’s right, the HMG is working on launching their own self-driving car sharing program. We can see some influence of their joint-venture with Aptiv, the company that conducted the first coast-to-coast automated drive in the United States, has deployed commercial autonomous vehicles on a global scale, operates more than 100 autonomous vehicles on multiple continents, and is the leading ride-hailing network in Las Vegas. However, the MoceanLab project is starting small with a pilot program.