Posts Tagged ‘mobility’
2020 has been quite the year for the economy. Many industries have taken quite the hit, but some are starting to bounce back. One industry, the automotive industry, is looking for new ways to bring the economy back but also their sales. One of those ways is to partner up with technology groups and startups to share ideas and resources so that they can meet shared goals. One of those goals is a world of personal mobility – many automakers are looking towards an ecosystem of mobility, like the concepts envisioned during the 2020 Consumer Electronics Show (2020 CES), Kia Motors and Hyundai had a very creative vision for the future of mobility. At the end of October 2020, Hyundai Motor Group (the Group) will be hosting the fifth Mobility Innovators Forum (MIF) to discuss the human-centered mobility reality.
The fifth MIF will be virtually hosted by Hyundai CRADLE Silicon Valley from October 29 to 30, and will be expanding last year’s discussion on taking the steps needed to make personal mobility the next age of the auto industry. It seems like every few years, the automotive industry is looking for something different or new to move not only the industry but the consumer forward – alternative fuel types, self-driving vehicles, augmented reality, virtual assistants, and eventually aircraft hailing and purpose-built-vehicle types – it’s becoming a crazy and interesting world. This year, speakers will be hosting in-depth discussions on the benefits and challenges of creating an impactful yet successful business that makes use of all of these technologies.
Does anyone remember MoceanLab (pronounced as it sounds, Motion-Lab)? It’s an experiment of sorts started by Kia Motors, and largely the Hyundai Motor Group, in California, aimed at launching its own fleet of self-driving cars via a car sharing program that will basically give Hyundai its own autonomous ride-hailing network. We last heard about this MoceanLab was in November 2019. After the holidays, COVID-19 started to quickly spread, and the pandemic did a number on a lot of industries, including the automotive industry. Kia Motors was quick to bounce back and get started on the development of new vehicles for a post-pandemic world, including micro EVs and Purpose-Built Vehicles. Becoming part of the solution, Kia Motors has also joined many automakers and organizations in aiding its community in its COVID-19 relief efforts, and Kia Motors continues to push forward by providing eco-friendly transportation to frontline personnel through its mobility service venture – MoceanLab.
“We recognized the critical need for safe and hygienic transportation during the pandemic, and wanted to offer an innovative mobility solution, particularly for frontline workers…We are pleased that MoceanLab’s ‘LA Heroes Fleet’ is contributing to the city’s fight against COVID-19, and we will continue to work closely with the City of Los Angeles to find more opportunities to make a positive impact in the region.” – Kyounglim Yun, Executive Vice President and Head of Open Innovation Strategy Division of Hyundai Motor Group
Kia Motors “Plan S” is going to be something else. Announced in January 2020, the mid- to long-term strategy has one solid goal: establish a leadership position in the future automotive industry, encompassing electrification and mobility services, connectivity, and autonomy. There are already several objectives in place, and the automaker will be quickly shifting from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions. We’ve already seen glimpses of this with the Kia Futuron concept, their first all-electric vehicle that was preceded by an internal gas combustion model, and their upcoming customization app for Kia EV models.
Here’s the outline:
- Offer 11 EVs by 2025 and obtain 6.6% global EV market share
- Launch a dedicated EV model in 2021
- Make 25% of all sales from eco-friendly vehicles by the end of 2025
- Sell 500,000 EVs worldwide and 1 million eco-friendly vehicles by 2026
- Develop mobility products and services
And much more.
Wow, the 2020 Consumer Electronics Show is underway and automakers are blowing us away with some of the amazing technology they’re presenting. Although the Consumer Electronics Show (CES) is more so focused on personal electronic devices, it’s also an exhibition of technology, and what better way for automakers to share new technologies and integration by joining CES 2020? The Hyundai Motor Group and Kia Motors are definitely sharing the biggest surprise. The two have just joined Uber in their mission to design and produce air taxis.
Tell us if you heard this joke. Uber riders may one day become airborne. If that’s true, they’ll call it a Hyun-day. Get it? Hyun-day – Hyundai? You get it.
The Hyundai Motor Group is the first automobile group to join Uber in designing and producing air taxis that the everyday consumer can hail, just like people do every day with Uber and Lyft already. Except instead of driving through busy streets and dealing with traffic, we have lift off. Unlike regular airplanes that need a runway to gain speed and take flight, these air taxis will be electric, able to rise into the air from a standstill, powered by several propellers. The two will be creating a new network of personal transportation that no longer relies on the schedule of airlines or finding a licensed pilot.