Posts Tagged ‘Miami Kia dealership’
The Rebelle Rally has been gaining a lot of attention in recent years, especially from automakers. Known as the first all-women’s off-road rally and the longest competition of its kind in the lower 48 states, the Rebelle Rally has become recognized as another race and another chance for automakers to show what their models can do in a drag race setting. A 2000-kilometer race of off-road navigation in the United States, with the race spanning from Lake Tahoe to San Diego is a lot to take on, but in recent years automakers have entered crossovers and plug-in hybrids – not your typical off-road or drag vehicle. Still, Kia America entered the 2021 Rebelle Rally with the 2022 Sorento PHEV and won second and third place!
This year, Kia America was working with two all-women teams acting as the drivers and navigators from within the cabin of the new plug-in hybrid SUVs. Modified for the race, the 2022 Sorento PHEV came with underbody armor to protect the undercarriage, plus a front bumper guard and skid plate. For tackling off-road terrain, a 1-inch spacer lift provided the Sorento PHEV a slight increase in ground clearance, and tow points were affixed to the front and rear bumpers, just in case. Making sure these SUVs could handle any kind of terrain, Hankook Tire America Corp. as the official tire provider for the rally vehicles, outfitted the rims with Dynapro AT2 all-terrain tires outfitted with 17-inch KMC matte black wheels to handle rocky terrain and sandy dunes.
Each PHEV was also customized by women-owned LGE-CTS Motorsports in Southern California. The new color schemes were similar to the exclusive “Desert Sand” and “Pine Green” paint finishes on the Zion and Yosemite concepts that were used to show off the different ways consumers could configure the new Sorento, based on their lifestyle. In addition, the rally vehicles were equipped with a roof rack for the teams’ recovery gear, including tread boards and shovels, safety equipment, and an interior cargo mounting system installed after removing the rear seats.
In 2020, a Kia-sponsored Telluride came in second, piloted by driver Alyssa Roenigk and navigator Sabrina Howells. The team returned for 2021, and took third place this year, whereas professional rally driver Verena Mei and navigator Tana White had a great performance for their first race, claiming second place. With a total of ten teams in the X-Cross class, that’s a pretty good standing. Although not exactly intuitive, X-Cross stands for 4×4, so not only did the Sorento PHEV race in this class, but it was also entered under the “Electrified” designation and still won out over 70-percent of the competition.
“We are elated over the strong performances from both of our teams, who truly tested the Sorento PHEV’s [metal] throughout the course of the punishing rally…All four women embody Kia’s new slogan, ‘Movement That Inspires’ and their podium finishes prove that our rugged and capable SUVs can also be energy efficient adventure vehicles.” – Sean Yoon, president & CEO, Kia North America and Kia AmericaWinning awards and winning races, Kia America is building some interesting vehicles. Find a new Kia car model at Miami Lakes Automall.
Photo Source/Copyright: Kia America
Kia Corp may be going through some changes as of late, but one thing that definitely isn’t changing is its commitment to the community. Kia America especially, keeping in touch with the younger demographic that will eventually take over the market. Not only this, but Kia America has a strong partnership in the sports demographic and has even expanded to eSports through its sponsorship of the European League of Legends Championship. Another large name Kia America has partnered up with is the National Basketball Association (NBA), and recently, the two parties announced the multiyear extension of their ongoing exclusive marketing partnership, officially for 15 years now.
“Over the last three decades both Kia and the NBA have grown in stature and relevance and the significant growth enjoyed by both brands is due, in part, to our long-standing partnership…We are excited to further extend this relationship and strengthen it with the inclusion of the WNBA and NBA G League, which will provide even more basketball fans a courtside seat not only to all the action between the baselines, but also to Kia’s transformative shift toward electrification and sustainable mobility.” – Russell Wager, vice president, marketing, Kia America
The partnership may be 15 years old, but the NBA league has a story that spans over decades, celebrating the 75th Anniversary Season with the first game in October 2021. Kia America is the Official Automotive Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA G League, and is the official vehicle for the league. During the NBA Playoffs presented by Google Pixel, NBA All-Star Game, NBA Finals presented by YouTube TV and the NBA Draft presented by State Farm, a Kia vehicle will be in the spotlight when it comes to the automotive market. In addition to its commitment to the existing NBA platforms the automaker supports, Kia America will also be playing a role during the end-of-season performance awards as the title partner for the Kia NBA G League. This makes Kia an Official Partner of Summer League and the title partner of the NBA’s seven All-NBA teams. In addition, building on its commitment to women’s sports and the WNBA partnership, Kia will also serve as the title partner of the Kia WNBA monthly awards and Kia WNBA end-of-season performance awards.
Basically, this partnership renewal is a big deal.
For those that don’t know, Kia also has partnerships with 13 teams currently active in the NBA. Do you see your favorite team on the roster? Kia works with the Atlanta Hawks, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Detroit Pistons, Golden State Warriors, Los Angeles Clippers, Miami Heat, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers and the Phoenix Suns. As the 75th Anniversary Season continues to kick things off – or is it a dribble? – Kia will also be able to enhance its brand presence throughout the NBA calendar, plus new marketing campaigns, sweepstakes and activities that will get fans engaged to build mutual interest. Such programming will be ongoing from the Kia NBA Tip-Off through the NBA Finals presented by YouTube TV.
Keep up with all the action and what Kia America is up to when you follow us on Miami Lakes Automall social media.
Photo Source/Copyright: Kia
It wasn’t too long ago that Kia Corp and the Hyundai Motor Group (HMG) entered into an agreement with the Next Hydrogen Corporation to work towards the development of a new “Electrolyzer Stack” to design and produce a new hydrogen fuel cell for future Kia and Hyundai vehicles, as well as other machines. At the Hydrogen Wave global online forum held on Tuesday, September 7, 2021, the Hyundai Motor Group announced its plans to popularize hydrogen by 2040, a business strategy called “Hydrogen Vision 2040”. The goal is simple – Hydrogen energy available to ‘Everyone, Everything and Everywhere’.
“Hyundai Motor Group’s vision is to apply hydrogen energy in all areas of life and industry such as our homes, work-places and factories. The goal is to make hydrogen readily used for everyone, everything, and everywhere…We want to offer practical solutions for the sustainable development of humanity and with these breakthroughs, we aim to help foster a worldwide Hydrogen Society by 2040.” – Chairman Chung at the Hydrogen Wave online global forum(more…)
2021 has been a good year for 2021 so far – better than 2020, but with a few surprises in store. Monthly and quarterly sales have been up, new vehicles are winning awards, and the new EV6 is on the way. In August 2021, Kia Corp sold 74-percent of available inventory, with many models jumping in popularity. With the current good fortune the automaker is experiencing, including the high-rankings received during the 2021 J.D. Power Initial Quality Study, it’s time to share with the community and give back a little. This hurricane season was rough, and the most recent damage came from Hurricane Ida, hitting New Orleans with one of the most powerful hurricanes ever to hit the U.S. mainland. To aid with relief efforts, Kia America donated $200,000 to the American Red Cross.
“Helping individuals and communities in need is part of Kia’s brand purpose and these funds will support people impacted by this devastating storm…Responding to disasters is a team effort and Kia applauds the American Red Cross and its trained workers from across the United States who quickly mobilized emergency supplies into multiple states.” – Sean Yoon, president & CEO, Kia North America and Kia America
The American Red Cross disaster relief efforts are focused on providing shelter, food, and comfort to those affected by Hurricane Ida. This is a continuation of Kia Corp’s “Accelerate The Good” initiative. The last time we heard about this initiative was in May, with Kia donating $250,000 to Covenant House, the largest, primarily privately-funded charity in the U.S. Focused solely on helping homeless and trafficked youth. Prior to this was the second year of the Great Unknowns Scholarship, offering scholarships to students in the U.S. planning to pursue a college undergraduate degree in one of the disciplines included in STEAM: Sciences, Technology, Engineering, Arts, or Math.
Another way Kia America has recently become more involved with its community is with EnableLA, a ride-hailing service for people with mobility barriers in the Los Angeles area. Made up of a fleet of Kia Telluride SUVs transformed into WAVs, or wheelchair accessible vehicles, each vehicle has been designed with many various mobile solutions, such as wheelchair access, in compliance with the Americans with Disabilities Act (ADA), UV-free antimicrobial lights, and drivers trained in healthcare. Part of the Universal Mobility Project, EnableLA will be the first of many endeavors to create a mobile ecosystem in the world today.
It’s all about sharing good fortune. As we mentioned, the 2021 J.D. Power IQS recently wrapped up, and although the automaker fell from its previous higher standing when it comes to ranking, several vehicles were ranked as having the best initial quality in their class. The Kia Forte was the highest-ranked vehicle for the Compact Car segment, along with the Kia Soul for Small SUV segment, the Kia Telluride in the Upper Midsize SUV segment, the Kia Sportage with the Compact SUV segment, and the Kia Sedona was ranked highest in the Minivan segment.Want to help Kia give back to the community? You can show your support by purchasing a new Kia vehicle at Miami Lakes Automall.
We’ve heard a lot about the new Kia Stinger coming to the lineup. Updated with a mid-cycle refresh, the Kia Stinger is getting a boost only after a few years in the market. When it first came out, there was an initial rush to get the Stinger, we couldn’t keep them on the lot. When COVID-19 hit, all automobile sales went down, and some of the newer models suddenly seemed outside of budget for many consumers. Although the pandemic is still worldwide, we have a better handle on it, and the automotive industry is starting to bloom once more. Already nearing the end of the third quarter for 2021, Kia Motors decides to tease the new Kia Stinger a week ahead of schedule.
Oh, why do automakers do this? A tease is good to get people talking and to spread some hype, but too many times is a tease about a year or so too early. We’re hoping that isn’t the case with the newly refined Kia Stinger. Skipping a model year and going straight to 2022, the Kia Stinger was named the best sport sedan in the world, able to outrace luxury sports cars while still costing a fraction of the price. The mid-cycle refresh only chooses to push the envelope further with more power, more technology, and a refined design. Full press materials and specs will be shared next week on March 16, 2020.
If there is one thing Kia Motors hasn’t been well-known for is luxury cars. Sure, the interiors are roomy and often come packed with technology, and their cars drive as nice as they look. But when it comes to car segments, Kia Motors is not classified as a luxury automaker. Even J.D. Power, that ranked Kia Motor as the highest brand during the 2020 J.D. Power Initial Quality Study did so as the highest non-luxury brand. Considered a mass-market automaker, it’s still a title Kia Motors has held for five years in-a-row now, but luxury? That’s definitely new, and Kia Motors is shooting for the title with its new K8 luxury sports car.
We saw inklings of what luxury means to Kia Motors when the automaker first released the new K5, previously named the Kia Optima, back with a more sporty appeal and high-end materials. Now that the automaker has shown us what it can do, it would seem Kia decided to go all in with a luxury vehicle when it came to designing and producing the Kia K8. A premium sports sedan, the interior is a first-class interior lounge that blends premium luxury style and comfort.
Kia Motors has been talking up some of its new models coming out for the 2020 and 2021 model years. Most notably and recently, it’s all about the new 2021 Kia Sorento sports utility vehicle (SUV). Entering a new generation, the Kia Sorento has received a number of updates and upgrades to bring it into the new decade of automotive technology – hopefully more eventful in a good way. Speaking of technology, we discussed some of the tech highlights of the new 2021 Kia Sorento. It would seem the fame has caught on, because recently, the new Sorento received “Das Goldene Lenkrad 2020”, also known as “Golden Steering Wheel 2020”, award. Every year, this is one of many automobile prizes sought after by automakers, always striving to beat the competition. The Golden Steering wheel is presented by AUTO BILD and BILD am SONNTAG, with the former being a leading German automobile magazine based in Hamburg, Germany, and the latter known as the largest-selling German national Sunday newspaper published in Berlin, Germany.
While Kia Motors has been showing off the new generation of the Kia Sorento for the 2021 model year and the insane performance skills of the 2021 Kia K5, previously known as the Kia Optima, there has been a lot going on behind the scenes. Quick note – the Kia K5 is also entering a new generation of the model, hence the name change – actually, it’s the name the K5 was always known by in its country of origin, South Korea. Alright, so while the automaker has been placing the spotlight on its new models, Kia Motors and the Hyundai Motor Group (and subsidiaries), collectively known as The Group, have been working together for new technology endeavors, such as opening a new development hub for mobility tech, and cooperating with outside sources, such as joining forces with New Horizons Studio. Now, a new joint venture will help build and operate a network of high-powered EV charging stations across Europe to expand not only EV sales and popularity, but also reduce drivers’ worry about needing to find a charging station, a major drawback for first-time EV drivers. The Group and IONITY are working together to create a network that uses 100-percent renewable energy.