Posts Tagged ‘luxury car’
If there is one thing Kia Motors hasn’t been well-known for is luxury cars. Sure, the interiors are roomy and often come packed with technology, and their cars drive as nice as they look. But when it comes to car segments, Kia Motors is not classified as a luxury automaker. Even J.D. Power, that ranked Kia Motor as the highest brand during the 2020 J.D. Power Initial Quality Study did so as the highest non-luxury brand. Considered a mass-market automaker, it’s still a title Kia Motors has held for five years in-a-row now, but luxury? That’s definitely new, and Kia Motors is shooting for the title with its new K8 luxury sports car.
We saw inklings of what luxury means to Kia Motors when the automaker first released the new K5, previously named the Kia Optima, back with a more sporty appeal and high-end materials. Now that the automaker has shown us what it can do, it would seem Kia decided to go all in with a luxury vehicle when it came to designing and producing the Kia K8. A premium sports sedan, the interior is a first-class interior lounge that blends premium luxury style and comfort.
Every year, the Initial Quality Study by J.D. Power and Associates sends out thousands of surveys to vehicle owners and lessees of the current model year vehicles across 33 brands. This year, Kia received the lowest number of problems making it the highest ranked brand on the 2016 Initial Quality Study by J.D. Power.
The Initial Quality Study has been around for 30 years, and only once before 2016 has a non-luxury brand been ranked the highest. The study is designed to evaluate a vehicle’s quality 90 days after ownership, and along with Kia, 21 out of the 33 brands had shown a 6% improvement of quality in comparison to their previous year.