Have you heard of the new 2018 Stinger Salon? It’s a new marketing effort by Kia to familiarize customers with the new Kia Stinger. There are several Stinger Salon’s opening up in various locations in America, including one at Aventura Mall in our backyard of Aventura, Florida. Defined as “galleries”, each Stinger Salon will have the Stinger on display, offering an inviting space to learn more about the vehicle.
Enter Eview 360.
Eview 360 is an international, award-winning design agency that has been creating memorable brand experiences for global clients since 1999. Drawing an intersection between design and technology, Eview 360 manages to create award-winning experiences online and in the physical environment. Specializing in brand development, digital and mobile technologies, auto shows, retail, and special-event design, this agency seems like the perfect choice.
In August 2017, Kia Motors reached out to the Detroit-based Eview 360 for help in creating the special Stinger salons. In fact, Kia basically handed the project over to Eview, giving them the responsibility of handpicking and negotiating site locations, as well as designing, implementing, and manufacturing every inch of these strategically placed salons. Within four months, Eview designed an entire prototype space in virtual reality to get the ball rolling. In addition, to really dig in, the design team also sent its virtual-reality headgear equipment directly to Kia’s headquarters in Irvine, California, allowing the Kia team to “virtually” immerse itself into the prototype for the salon’s environment.