Posts Tagged ‘Kia Sorento’
Kia Corp is well on its way to make more noise with its upcoming electric vehicle lineup. With seven more all-electric vehicles set to launch by 2027, the automaker has already started off with the EV6, the first all-electric dedicated vehicle to be added to the collection. What we mean by that is, the EV6 never had an internal combustion engine predecessor, it started as an electric and will end as an electric. However, over the last twelve months, Kia Corp has released more than just the EV6 – the brand-new Kia Carnival comes to mind, as well as the refreshed Kia Sorento, redesigned Kia K5, and that fancy Kia Seltos that surprisingly went global. All of these, plus the overseas Picanto, and there are plenty of award shows that want to put the spotlight on Kia. All of these vehicles won awards during the 2021 Russian Car of the Year annual Awards Ceremony for their respective classes.
“We are extremely proud that this year Kia has won a record number of awards at the Russian Car of the – one of the most important automotive competitions. Our models became the best in five classes. However the title of “Favorite brand in mass segment” is an exceptional honor for us. It has remained an emotional target for us over a dozen years, being a symbol of recognition and trust of Russian consumers. We appreciate a lot the success we have achieved in Russia. The requirements for a car among Russian car owners are much stronger than in other markets due to difficult road climate conditions and people’s expectations that the car will become a reliable assistant for all occasions. For us, this success means that for millions of customers in Russia, Kia cars meet all requirements and provide excellent customer experience for their owners. Eventually, this is the goal of all our work”. – commented Alexander Migal, Managing Director of Kia Russia & CIS
Kia Motors is one automaker really raking it in lately. If it isn’t a new vehicle concept, then it’s another accolade from a big name in the industry. It’s springtime in 2021, and although we’re only a few months into the year, every publication and organization wants a piece of this automaker. Only a matter of time before J.D. Power names Kia Motors as a highly ranked automaker during the Initial Quality Study. Until then, we have other names that every consumer, especially parents, look towards when car shopping, especially if in the market for a would-be teen driver if they got behind the wheel of their own. PARENTS, the leading source for busy, millennial moms, just named Kia on its list for Best Family Cars 2021.
This is no small feat. The PARENTS Best Family Cars 2021 list covers a wide selection of new-model vehicles including minivans, three-row SUVs, two-row SUVs, and family sedans. Just to make the list, a vehicle must provide high-tech performance, safety, and convenience features across multiple categories. As any family knows, life can be unpredictable. Having features to match that unpredictability with versatility makes any vehicle an instant win, but with over 50 vehicles being tested by PARENTS experts, competition can be rough. Sometimes, winners also come down to safety features, and Kia Motors has that on lock down with the Kia Drive Wise package, now known as Kia’s renowned Advanced Driver Assistance System (ADAS).
Now that March 2021 has passed and the first quarter is over, many automakers are reporting their sales, and a lot of good news is going on compared with last year and the hit many in the industry took after the initial COVID-19 shutdown. Two years ago, the Kia Telluride was released in the first quarter of 2019, and this SUV spearheaded the sales for Kia Motors, making March 2019 the best first quarter performance for Kia Motors since 2016. Kia Motors sold 55,814 vehicles, with the all-new Telluride SUV making up about a tenth of those sales, with 5080 units sold. With the release of the Seltos, K5, Sorento, Carnival MPV in 2020 and 2021, sales have blown through the roof with 66,523 vehicles sold in March.
“After outpacing the industry last year, Kia is on the move again in 2021 and setting sales records as more new customers discover the world-class design and quality built into every one of our sporty sedans and capable SUVs…The successful launches of the all-new Sorento and Carnival have added to the momentum established by the Telluride and helped push the Kia brand to new heights with even greater potential for future growth.” – Sean Yoon, president and CEO of Kia Motors North America
When the new generation models for the 2021 Kia Sorento and 2021 Kia K5 were first being talked up by Kia Motors, there was no holding back. All the highlights about the Kia Sorento, and all the performance of the Kia K5 was taking up the spotlight near the end of 2020. Fast-forward to 2021, and there is no stopping them. In recent years, Kia Motors can’t be beat. Whenever a new model is released, like the award-winning Kia Stinger, or ever-popular Kia Telluride, the accolades stack up fast. In February 2021, the Kia K5 and Sorento won Best Cars of 2021 by Autotrader, and just a month later, another award goes to the very same models. This time, it’s the honor of landing in the Top 10 for this year’s World Car of the Year (WCOTY) Awards.
WCOTY, not to be confused with NACTOY (North American Car, Utility and Truck of the Year), a competition Kia Motors also performs well in, has been going on for 17 years. Held to recognize, reward and inspire excellence, leadership, and innovation within the auto industry on a global scale, WCOTY is one of many sought after lists. Once again entering the semi-finals, Kia Motors gets one step closer to the winner’s circle with the all-new Kia Sorento and Kia K5.
Kia Motors has been busy in recent months, reworking and releasing new versions of some of its popular vehicles, like the Kia Stinger refresh and new generation Kia Sorento. The automaker also recently revealed its Carnival Multipurpose Vehicle (or MPV), following the talk of purpose-built vehicles (PBV). The Kia Stinger received a mid-cycle refresh, and the Sorento is all new. Recently, Car and Driver magazine put together its Editors’ Choice Awards list, and one of the vehicles here made it – along with several other vehicles from Kia Motors – the Telluride, Sorento, Soul, K5, and Rio were all named as “2021 Editors’ Choice Award” winners.
Car and Driver 2021 Editors’ Choice Awards
Most consumers should know the name “Car and Driver”. Founded back in 1955, Car and Driver is one of the top names in the auto industry when it comes to reviews, news, and advice for new car shoppers in the market. Always able to provide expert content and leading-edge insights on all things automotive, Car and Driver has earned its right to be called the “definitive voice for in-market car shoppers, enthusiasts, and industry leaders”. With over 12 million unique visitors to the website every month, and plenty of readers, when Car and Driver puts a vehicle on the Editors’ Choice Award, you know it’s a big deal.
By the end of 2020, Kia Motors had two vehicles it was putting all the spotlight on – the new Kia K5 sports car and Kia Sorento SUV. A new generation rendition of both vehicles, each had something to say, the Kia was more than happy to put ad spots, press releases, and plenty of promos to highlights everything coming to the lineup. We saw everything from powertrain options to safety tech for the new 2021 Kia Sorento and the crazy performance of the Kia K5 with death-defying stunt antics. Well, they got the attention they wanted, because Autotrader had just named the Kia K5 and Kia Sorento as the “Best New Cars for 2021”.
Best new car of the year is a pretty sweet title to start rocking only two months in. Getting that title from Autotrader is another huge plus for the automaker. Like many organizations out there, Autotrader conducts many reviews of all new cars and helps inform consumers currently in the market. Autotrader is also the most recognized third-party car listings brand online, constantly collecting and publishing new data on the automotive industry for new and old vehicles. Not everyone is looking for the newest, shiniest vehicle – that’s why Kia Motors has some of the best pre-owned vehicles with their Certified Kia Pre-Owned vehicle program. But we’re talking about the new Kia K5 and Kia Sorento here.
Every year, automotive publications collect and analyze data to provide new consumers with helpful car buying information to make an informed decision. Many of these publications also hold their own awards and put together “Best of” lists throughout the year. One of these publications and U.S. News & World Report, and although this business covers a multitude of topics, it also collects plenty of information about the auto industry and often puts together many lists to help new car buyers wade through the muck and find a gem. One automaker always shining is Kia Motors, having recently received the Trifecta of 2021 “Best Cars for the Money” awards this year from U.S. News.
What is U.S. News & World Report? As mentioned, it is a global leader in digital news and information that collects information from a number of industries and offers well-informed opinions to offer consumers with advice, as well as providing their own rankings about Education, Health, Money, Travel, Cars, and Civics. With over 80 years of experience, it is one of many trusted names in the business, like Kelley Blue Book or Autotrader, and recently put together its 2021 “Best Cars for the Money” list. The awards cover 11 different automotive classes and study them for overall quality and value for its respective car segment or class – car, SUV, crossover, truck, etc.
What is in a name? What is in a logo? When it comes to Kia Motors, the South Korean automaker that has been blowing up the industry lately, knows two things about either. IT NEEDS TO BE BIG AND LOUD. When Kia first released the new generation of the sports car, the Kia K5 (previously named the Kia Optima), they went with death-defying stunt after stunt, including the live performance of the Triple Threat Event. Then, Kia Motors showed a lot of love for the new 2021 Kia Sorento, even going so far as to release it with two new adventurous special editions, the Sorento Yosemite and the Sorento Zion Edition. Now, the automaker has a new logo, and at least this reveal didn’t start any fires.
The video sure is flashy, and it ends with the announcement of a digital stream for the virtual New Kia Brand Showcase on January 15 at 12 am GMT, or 7 pm EST (oh, good!) Kia Motors has been rapidly evolving over the last several years in the industry, and with high goals set with an all-new brand purpose to become a leader in the electric vehicle market within the next few years, the new logo represents Kia’s ambition. In 2019, Kia Motors announced that it would become the next all-electric automaker and quickly followed with its first of two upcoming concepts, the Kia Futuron. A year ago, January 2020, Kia Motors then announced the Plan S Strategy. The plan is simple – produce 11 EVs by 2025, hold 25% of all sales from eco-friendly vehicles by the end of 2025, and sell 500,000 EVs worldwide and 1 million eco-friendly vehicles by 2026.
When it comes to designing an automobile in the 21st Century, the look and feel of a vehicle is constantly changing. With so many automakers adding all kinds of tech to vehicles, the line between performance and sci-fi luxury begins to blend. As automakers expand and grow, so should the look of their vehicles based on technology and engineering and the new capabilities they offer. Steadily outpacing the industry is Kia Motors, an automaker with possibly the most alternative fuel vehicles making up its lineup, and on the way to holding a 25-percent market share of all electric vehicle sales by 2025, according to Plan S. With these new vehicles comes a new style, and current models in the lineup may be a good look at what’s to come. The Kia K5 and Kia Sorento recently won the 2020 GOOD DESIGN Awards.
Going on for 70 years, the GOOD DESIGN Awards is one of the oldest design competitions in the world. In the auto industry, automakers are constantly trying to come up with new looks and styles that will attract consumers and catch their attention. With constant competition, automakers need something that helps them stand out, and programs like the GOOD DESIGN Awards highlight vehicles for innovation and pushing the envelope for style in the marketplace. Kia Motors models continue to do so every year.
Connecting with the community and the local youth can sometimes be a challenging aspect for an automaker. How does one connect without also trying to sell a product? The year of 2020 and the pandemic gave many automakers a chance to help their local communities and give back, getting involved and offering free vehicles for transportation of goods. Kia Motors is one of these automakers and is known for getting involved with the youth in the community most recently in the last few years. Always hosting or sponsoring some new function, Kia started the Great Unknown Scholarship in 2019 and started a donation initiative to fight homelessness. Kia is also known for getting involved with entertainment, such as sponsoring the 2019 European League of Legends (LoL) Championship Series and up and coming K-Pop band BLACPINK. As 2020 comes to a close, Kia Motors continues to get involved with the community and connect with a younger generation.
It’s a smart play, anyone in the business world knows this. As the years go by, a new demographic is going to be dominating the automotive market. Generation Y and Gen Z will eventually be the only consumers automakers will have to appeal to, so why not get involved with similar interests? As mentioned, since 2019, Kia has been sponsoring the LoL, and starting next year (2021), Kia has a multi-year naming sponsorship with DAMWON Gaming, the winner of the 2020 LoL World Championship. Playing under the name of DWG Kia going forward, the team will be getting new logos and uniforms along with many numerous marketing campaigns between DWG and the Kia brand for sweet exposure and possibly more sponsors.