Posts Tagged ‘Kia Optima’
Kia Motors may be talking up the next-generation new 2021 Kia Sorento recently, but don’t be fooled. The spotlight is still on the Kia K5, previously known as the Kia Optima, entering a new generation in 2021. With a starting MSRP of $24,455 (plus destination fee) for the base LX model, the 2021 Kia K5 is being set up as the new sports car by the Korean automaker. It’s a little, what’s the word – it stings a bit. The Kia Stinger received a mid-cycle refresh for the 2021 model year, the first sports car to come from Kia Motors during the design shift, and the Kia Stinger won many awards. It will still hold a special place in our hearts, but all eyes are on the Kia K5, and every couple of weeks, Kia has the K5 performing another daring stunt.
The latest stunt to come from the Kia sports car is part of a multi-layered creative marketing campaign put together to put the Kia K5 front and center whenever possible. Over the summer, the Kia K5 performed the Triple Threat Event on live television, directed by Darrin Prescott, action unit director on some of Hollywood’s most action-packed films including Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum. Hosted by professional driver Collete Davis and actor Jeremy Ray Valdez, stunt drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch showed off the Kia K5 with a simultaneous jump off of two ramps and a sick u-turn.
The 2020 Kia Telluride, the largest SUV in the Kia Motors lineup, sure made quite the splash didn’t it? Although still going strong, the likes of the Kia Seltos have quickly garnered this compact SUV attention. Earlier this year, the Kia Telluride succeeded in winning “Triple Crown” of Prestigious Automotive Awards, locking in MotorTrend SUV of the Year, a place on the Car and Driver 10 Best list, and winning the 2020 North American Utility Vehicle of the Year award during the North American Car, Utility and Truck of the Year (NACTOY) Awards. January is still some time away, but 2021 NACTOY has just released the vehicles that made it to the semifinals, and Kia Motors appears more than once.
“Many of the new models on our semifinalist list make bold statements that are intended to distinguish them within their segments…Several are all-electric, while others have groundbreaking designs or off-the-charts capabilities. It will be fascinating to see which risks pay off this year as our evaluation process continues.” – NACTOY President Gary Witzenburg
Because the NACTOY awards focus on vehicles available to consumers this year that are either all-new or substantially new, the Kia Telluride was not in this competition. Instead, out of the 27 new vehicles that made it to the semifinals for the 2021 awards – out of eight passenger cars, 15 utility vehicles, and four pickup trucks – the Kia K5, Kia Seltos, and Kia Sorento all made the cut.
Where has the time gone? Earlier this month, Kia Motors was celebrating its K5, a sports car with a new name that hasn’t gotten a whole lot of love over the last few years. The Kia Optima, although a classic, was starting to fade out with the hatchbacks and compact SUVs filling out the Kia Motors lineup. Even the Kia Stinger, a holy trinity of vehicles when it first came out, was usurped by the likes of the Telluride winning the Triple Crown of automotive accolades, and the Stinger is now getting a mid-cycle refresh. Kia Motors decided to also give the Kia Optima a makeover – so much so that it replaced the name with its South Korean, the “K5” and brought with it a whole new generation of style. Running advertisements during two large shows, the K5 is finally getting all the attention it deserves.
Let’s face it, the Super Bowl may not be happening in 2021. With that possibility, automakers can’t pay actors millions of dollars to drive their car for 2 minutes. Instead, they need to find other things on TV that people watch, or at least those of us who still use cable. The spotlight was put on the K5 with their newest ad for the vehicle, “Turning the Lights On”, shown below.
The new 2021 Kia Optima is officially being called the Kia K5, and Kia Motors has been releasing all kinds of juicy details about the sporty K5 sedan lately. Debuting a new generation model for the K5, Kia Motors is set to host a launch party for the new model. The full launch of the new K5 will begin September 1, 2020 but the party has already begun with a new pre-launch campaign with activities to garner some well-deserved attention. If you missed the livestream of the event, there was some pretty crazy driving going on to show off the performance of the new K5, with stunt drivers pushing the sedan to its limits.
“The all-new K5 is a completely new direction for Kia and the midsize sedan category overall, so we needed a marketing campaign that was as dynamic and action packed as the vehicle itself…By combining live events with more traditional elements, the K5 and Kia will be presented in ways never seen before and sure to change perceptions of the midsize sedan category.” – Russell Wager, director, marketing operations, Kia Motors America
Called the “Triple Threat” event, the campaign was directed by Darrin Prescott, action unit director on some of Hollywood’s most action-packed films including Baby Driver, Ford Vs. Ferrari, Drive, John Wick, Black Panther, and The Bourne Ultimatum. Hosted by professional driver Collete Davis and actor Jeremy Ray Valdez, they were accompanied by stunt drivers Sean Graham and father-daughter stunt driving duo Jalil Jay and Brionna Lynch to show off all the new K5 can do. With a robust social media presence and national broadcast components scheduled for August 2020, kicking off the launch of the K5 was quite the success. The campaign has already started to integrate print, digital, social and broadcast components to build up the hype, but they won’t need it after that stunt.
Every week, a little more information about the 2021 Kia K5, previously known as the Kia Optima, is released as we get closer to getting our hands on this new sporty sedan. Last week we learned that the new Kia K5 will be coming with an all-wheel drive option to give consumers even more traction on the road, no matter the conditions. Finally, after all the waiting, a price has been revealed, and it’s at par with Kia Motors budget-friendly small cars.
As far as we know, the final lineup for the 2021 Kia K5 is made up of five trims: LX, LXS, GT-Line, EX and GT. A new theme starting to appear in the auto industry, automakers are trying to combine high-performance with vehicles in their lineup not meant for such. One well-known muscle car automaker just put an engine capable of generating over 700 horsepower into an SUV, and crossovers meant to handle the racetrack are starting to show up. However, not all consumers want to be behind the wheel of all that power, they just want the look – and who could blame them? These performance-oriented vehicles are made to look hot!!!
By the end of 2019, Kia Motors was already announcing upcoming changes to its lineup for the upcoming years. The COVID-19 pandemic may have sent many industries into a frenzy, but as auto manufacturers start re-opening plants and getting back to work, plans for 2020 need to get picked back up where they were left off. That means big things like Kia Motors investing in a new 800-volt battery system pack for electric vehicles, or small things like the new Kia Optima getting a name change. Well, that’s not all that’s new about the 2021 Kia Optima, or it seems like we should start saying “2021 Kia K5”.
It’s official, the Kia Optima will henceforth become known as the Kia K5, and not just overseas but in the U.S. too. Yes, the Kia K5 has been the moniker for the Optima in South Korea, homeland of the large sedan, but will now be adopting the same name for the next generation of the model in 2021. Aside from this tidbit of knowledge, there hasn’t been much else information shared about the new Kia K5 except an all-wheel drivetrain (AWD) has been confirmed along with the new name change.
The new 2021 Kia Optima is looking really good – like really good. So good, that we may not even recognize it under its new name, the Kia K5. It’s not definite just yet, but because the K5 moniker is so popular in Kia Motors hometown in Korea, Kia Motors America is thinking of adopting the name for U.S. shores, but we’re not sold on the idea. Regardless, with the 2021 Kia Optima getting a lot of upgrades, it has many rivals to compete with. One of these comes from its own automobile group, the 2021 Hyundai Sonata. Too bad Kia Motors is always wiping the floor with its competitors.
Some consumers out there may be smug and think we’re eating our words right now with the 2021 Kia Optima coming with a 177hp 1.6-liter Turbocharged engine, optimized with gasoline direct injection (GDI) and Kia’s new Continuously Variable Valve Duration (CVVD) technology. However, on the Kia Optima GT trim, a 2.5-liter Turbo-GDi turbocharged gasoline engine capable of generating 286 horsepower is also available.
The new 2021 Kia Optima, or should we say the new K5(?) has finally debuted, introducing all of the amazing specs for the new fastback sedan. New engine choices, new technology, and a new design, the K5/Kia Optima is looking pretty amazing. Set to go on sale in global markets during the first half of 2020, we won’t have to wait for the 2021 model year to get behind the wheel of the new Optima/K5. We recently discussed the possibility that the Kia Optima may switch to the name “K5”, its overseas moniker. We don’t think it’s a good idea, mainly to avoid confusion and possible distrust, but Kia Motors may do away with the Optima name. We’re just keeping it real whether you want to call it the new Kia Optima or Kia K5.
“With a fastback design, the new K5 is one of the sportiest cars that we have ever created; with its comprehensive range of cutting-edge technologies, revised engines and transmissions, and a luxurious new interior, it’s also one of the most advanced…The K5 won’t just play a central role in strengthening Kia’s presence in the global sedan segment. Almost a decade on from its game-changing predecessor, it also represents the latest milestone in Kia’s transformation into a creator of desirable, world-class cars.” – Thomas Schemera, Head of Product Division at Kia Motors Corporation
Even powertrains are getting smarter in Kia Motors vehicles. Called “Smartstream” powertrains, a new new ‘Smartstream’ 177hp 1.6-liter T-GDi engine – that’s a turbocharged gasoline direct injection engine system – and paired with Kia’s new Continuously Variable Valve Duration (CVVD) technology, the engine valves are regulated based on driving conditions instead of a fixed duration. This will ultimately boost performance and fuel efficiency. A high-performance 286hp 2.5-liter T-GDi turbocharged gasoline engine can be found in the Kia Optima/K5 GT, able to accelerate from 0-to-100 kph in around 6.6 seconds.
Near the end of October 2019, renderings of the K5 in South Korea started making rounds on the internet. One of the reasons why the new K5 garnered interest was because K5 is the name given to the Kia Optima in the South Korean market. Put two and two together, and word was that these new renderings were also concept renderings for the new 2021 Kia Optima. It may not look as futuristic as the rendering, but we’d be lying if we didn’t say the new 2021 Kia Optima is looking fresher than ever. There’s even some sports car appeal in there.
From Render to Reality
You know, it’s not often that a concept or render will keep the same looks and features once the vehicle goes into production. The 2020 Kia Telluride SUV is a prime example of an automaker beefing up a concept with a bunch of cool technology that gets left on the cutting room floor. We expected the same to happen to the 2021 Kia Optima, but so far, it’s looking a lot like the render Kia Motors promised. Starting with the front fascia, those lightning-bolt shaped headlights are still drawing attention to the new mean tiger-face grille that Kia Motors is using to replace their well-known tiger-nose grille. This vehicle is most likely not electric, so there are still two grilles integrated into the front, but with the Kia Futuron concept, an all-electric vehicle from Kia Motors may already be on the way.
We got word over a new design for the 2021 Kia Optima ahead of the 2020 Kia Optima over the summer. Although Kia Motors has yet to give us a whole lot to go on, overseas in their home country of South Korea, the current promo images they’re advertising for the Kia K5 have piqued our interest. Why? Because “K5” is actually the name given to the Kia Optima in the South Korean market. Yeah, we have your interest now. If all goes well, even these virtual renderings of the new K5 could become reality.
Kia K5 Renderings
Yes, they’re sadly renderings, so it’s unclear how much the new K5 and 2021 Kia Optima will look at launch. Previously, we only had the below image to go on. It’s definitely an Optima in that picture, but these renders make the Optima look a lot more like the Kia Stinger – not that we’re complaining. The automaker is also going for a bit of a futuristic look and feel inside and out, and if the automaker’s claims to become the next all-electric automaker is anything to go by, the K5 render backs that up with a near-absent grille (seen above).