Kia Motors sure is aiming to be the world’s leading mass-market electric vehicle producer. Although car manufacturer and brand Tesla has a few years on Kia, the Korean automaker is intent on bringing electric vehicles (EVs) to the public more now than ever. After their Imagine by Kia concept/presentation, it’s clear that going forward, Kia will be shifting towards clean energy vehicles and going green. Their success with their current lineup of plug-in hybrids and EVs are already proof that Kia Motors can be the automaker to do it.
A new, all-electric platform is what Kia promised. It would be the first EV vehicle from the automaker that had no predecessor. Not only this, but Kia Motors is restructuring the brand in a sense that will not only make plug-in hybrids and EVs more desirable but also make them affordable without needing to be a luxury item. It’s a goal that Alper Celik, Senior Product Manager for Kia Motors Europe had a lot to say during the 2019 Geneva Motor Show when interviewed by InsideEvs.com.
“Why are we shifting to electrics? We are doing it for the sake of a green environment and bringing this technology into the mainstream of society, not making it just a niche product. We must electrify the whole society… Kia is doing it in a more accessible way, opening up a big door to mainstream customers. What Kia does with EVs is important for the whole industry.”