Posts Tagged ‘j.d. Power initial quality study’

Kia Scores High During 2021 J.D. Power APEAL Study

Friday, September 17th, 2021
miami-lakes-kia-k5-named
miami-lakes-kia-k5-named

A few weeks ago, Kia Corp landed several spots on the 2021 J.D. Power Initial Quality Study (IQS) for various car segments. In short, Kia Corp was the highest-ranking vehicle in five segments, with the least amount of problems within the first 90 days of ownership. Wear-and-tear can affect this, and so J.D. Power takes another look at new vehicles from another angle. Not just performance, but how does the driver feel behind the wheel of their car? That’s why the J.D. Power Automotive Performance Execution and Layout (APEAL) Study™ exists, and although the spelling may not be the same, this study really focuses on the “appeal” of a new vehicle.

So, here’s how it works. Complementing the J.D. Power IQS, the APEAL Study is also conducted by sending out surveys to owners of new 2021 model-year vehicles after 90 days of ownership. The surveys are designed to measure 37 attributes, ranging from the thrill of getting into the driver’s seat, ready to hit the road, or how well the engine responds to the pressure on the pedal and a sense of control. This year, the APEAL Study was fielded from February through July 2021, and a total of 110,827 responses made up the scores of each automotive brand. This year, the overall score of the automotive industry has increased, with a higher appeal to new vehicles more than ever.

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Kia Motors Gets Kudos for Going EV

Wednesday, August 8th, 2018
Miami Lakes Automall Kia Niro

Miami Lakes Automall Kia Niro

Once again, for 2018, Kia Motors is the leading non-luxury brand in the automarket according to the 2018 J.D. Power Initial Quality Study. 2018 marks the third year-in-a-row that Kia Motors nabs that spot. This put Kia Motors in the spotlight once again, and has many news organizations examining the lineup for what makes the auto brand so great. Recently, WardsAuto and U.S. News & World Report tackled Kia Motors venture into alternative fuel and their new electric vehicles.

To put it simply, WardsAuto paid Kia Motors kudos for not only receiving the second-highest score during the J.D. Initial Quality Study ever, but with an advanced powertrain field, the automaker has been aggressively moving onto greener pastures with hybrids, plug-in hybrids, and electric vehicles. One of the snags many automakers hit with alternative fuel is driving range, but Kia Motors tackles that too.

“It is a huge step for many buyers to go all the way from a gas car to 100% electric…It involves how much confidence they feel. As range increases, anxiety will be reduced. So we think the hybrid and specifically the plug-in hybrid is a nice evolution to get people on the way to full electric.” – Orth Hedrick, vice president-product planning at Kia Motors America.

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