Posts Tagged ‘j.d. power apeal study’
A few weeks ago, Kia Corp landed several spots on the 2021 J.D. Power Initial Quality Study (IQS) for various car segments. In short, Kia Corp was the highest-ranking vehicle in five segments, with the least amount of problems within the first 90 days of ownership. Wear-and-tear can affect this, and so J.D. Power takes another look at new vehicles from another angle. Not just performance, but how does the driver feel behind the wheel of their car? That’s why the J.D. Power Automotive Performance Execution and Layout (APEAL) Study™ exists, and although the spelling may not be the same, this study really focuses on the “appeal” of a new vehicle.
So, here’s how it works. Complementing the J.D. Power IQS, the APEAL Study is also conducted by sending out surveys to owners of new 2021 model-year vehicles after 90 days of ownership. The surveys are designed to measure 37 attributes, ranging from the thrill of getting into the driver’s seat, ready to hit the road, or how well the engine responds to the pressure on the pedal and a sense of control. This year, the APEAL Study was fielded from February through July 2021, and a total of 110,827 responses made up the scores of each automotive brand. This year, the overall score of the automotive industry has increased, with a higher appeal to new vehicles more than ever.(more…)
Kia Motors has been doing wonderfully this year, even with this temporary shutdown with the COVID-19 pandemic, this is an automaker that can bounce back and continue to reign in the good news. Some of this good news comes from recent awards and best of lists, but some of the largest news comes from automotive studies conducted by J.D. Power. At the beginning of July 2020, we got word of Kia Motors ranking as the highest non-luxury brand in the 2020 J.D. Power Initial Quality Study (IQS) for another year. Going on 34 years, the J.D. Power IQS tests the quality of new vehicles after 90 days of ownership. A second study quickly followed the IQS, the 2020 J.D. Power Automotive Performance Execution and Layout (APEAL) Study™, and Kia Motors had three more vehicles highlighted for receiving the highest ranks in their car segment.
Like the IQS, J.D. Power sends out thousands of surveys to owners and lessees of new model-year vehicles after 90 days of ownership. Now in its 25th year, the study was redesigned for 2020. This year, the study was modified to better measure an owners’ emotional attachment and level of excitement with their new vehicle across 37 attributes. The 2020 APEAL study was conducted between February 2020 to May 2020, and the data compiled is from a collection of 87,282 answered surveys. The survey results are then translated into the overall APEAL index score measured on a 1,000-point scale. Kia Motors received a score of 844.
Three vehicles from Kia Motors also store some of the spotlight during the 2020 APEAL Study. The Kia Telluride received the highest rank for the Upper Midsize SUV segment. Alongside the Telluride, the Kia Stinger was also the highest ranked vehicle for its segment, the Midsize Premium Car. Joining these vehicles was the Kia Rio, ranked third for the Small Car segment in the APEAL study.
“At Kia, we take pride in delivering a world-class ownership experience, whether customers are interested in driving a bold, capable three-row SUV like the Telluride, or the head-turning, powerful Stinger…We are honored to win not just one, but two segments in the APEAL study, which further reinforces the brand’s ‘Give It Everything’ approach to each model we build.” – Sean Yoon, President & CEO, Kia Motors America, Kia Motors North America
Shining a little more light on these vehicles, the Kia Telluride recently received the new Nightfall Edition, a type of “blacked-out” appearance package for the 2020 Kia Telluride. This includes gloss black elements such as gloss black roof rails, gloss black greenhouse trim/lower door side molding, gloss black skid plates, gloss black front bumper side air-duct garnish, gloss black emblems, all-new unique “Kia” logos, the radiator grill in black finish, LED headlamps and fog lamps with black inner bezels, and 20-inch wheels in black finish with black lug nuts and center caps. Although these components are all blacked-out, Kia does offer the 2020 Kia Telluride Nightfall Edition in Snow White Pearl, Everlasting Silver, Gravity Gray, Ebony Black, Sangria, Black Copper, Dark Moss, and Wolf Gray (new for Nightfall). Available on the Telluride EX with all-wheel drive (AWD) (with Premium package), SX AWD, and SX Prestige package, the Nightfall Edition is a perfect addition to the Telluride.
Although J.D. Power covered the 2020 Kia Stinger for the APEAL Study, the Kia Stinger is getting a mid-cycle refresh for 2021. Along with an upgraded 3.3L V6 engine capable of producing 380 horsepower and 390 lb-ft of torque, the Kia Stinger got a bit of a facelift to match the new Kia Motors style. Inside, a new fully digital instrument cluster is available, along with a 10.25-inch touchscreen and the UVO infotainment system. It’s a nice upgrade for the powerful sports car.
Photo Source/Copyright: kianewscenter.com
Kia Motors is one automaker that is celebrated by many large names in the auto industry. The Kia Forte recently shined on the 2019 J.D. Power APEAL Study, and Kia Motors models like the Kia Telluride are recognized by the IIHS for their safety. As the 2019 model year comes to a close and we get closer to the year 2020, more big names that make up an integral part of automotive research for consumers will start to come out of the woodwork with their lists and awards for the best of the best. One of these names is none other than AutoPacific, having recently announced the 2019 Vehicle Satisfaction Award Winners. Two Kia models make the cut.
“Kia continues to position itself as a leader in design, quality, technology and value, and the AutoPacific Vehicle Satisfaction Awards are positive proof that we’re developing world-class products that exceed customer expectations…With Forte and Cadenza winning their categories, Kia has proved it’s delivering exactly what buyers want in their vehicles, whether it’s a compact commuter vehicle or a larger, more luxurious sedan.” – Michael Cole, chief operating officer and executive vice president, Kia Motors America.
The Kia Forte has been a spectacle as of late, also named recently by U.S. News & World Report as one of the best cars for teens due to its Kia Drive Wise features. An award-winning sedan, the 2019 Kia Forte was named a segment winner in the 2019 Vehicle Satisfaction Awards (VSA), having outranked some of its toughest rivals in the compact car segment. The Kia Forte isn’t alone though. Alongside the sedan, the 2019 Kia Cadenza was a segment winner in the 2019 VSA, beating the competition in the large car category.
Don’t just take the word of a AutoPacific for it. Although a future-oriented automotive marketing research and product-consulting firm with expertise in market research, product development, product and market planning and marketing, the voice of the consumer will always make the difference. AutoPacific’s VSA winners are identified based on more than 50,000 responses from owners of 2018 and 2019 model year cars and light duty pickup trucks. The VSA measures how satisfied an owner is with their new vehicle as they rate it across numerous attributes from how the vehicle influenced their purchase decision and how satisfied they are with the vehicle after purchase. The 2019 VSA measured owner satisfaction of a vehicle purchased between September 2018 through December 2018. Over 30 separate attributes were evaluated via the survey responses, ranging from the interior comfort and styling of a vehicle to its fuel economy and performance.
The Kia Forte is such a strong contender in the auto market today, Kia Motors has used it as one of the flagship models for their new Kia GT-Line, the Kia Forte GT. When it comes to driving around in luxury, the Kia Cadenza’s premium design and long list of unexpected high-class amenities earned it some high marks during the study. It’s pretty clear the Kia Motors has a little something for everyone when it comes to vehicle and customer satisfaction. You can find the Kia Forte and other award-winning Kia models at Miami Lakes Kia.
Photo Source/Copyright: Kia Media
Kia Motors has been getting a lot of good news lately, and we’re just going to keep hearing more with this automaker. The most recent news comes from trusted organization J.D. Power. As we enter the second half of 2019, J.D. Power will be releasing more and more data collected from its various studies. Today, we’re taking a look at the results of their 2019 Automotive Performance, Execution and Layout (APEAL) Study, and the Kia Forte compact sedan, one of Kia Motors America’s best-selling models, earned an award and was the highest ranked vehicle in the compact car segment.
The 2019 J.D. Power APEAL Study
Every year, the J.D. Power APEAL Study is conducted. This year, the study spanned from February 2019 to March 2019. Surveys were sent out purchasers and lessees of new 2019 model-year vehicles after at least 90 days of ownership. Out of all the surveys sent out, nearly 68,000 surveys were completed and returned. Taking a more emotional approach to the study, the 2019 J.D. Power APEAL Study measures an owner or lessees’ emotional attachment and level of excitement in relation to their vehicle, from applying pressure to the throttle and the vehicle’s response to their satisfaction with the vehicle overall. To build a complete picture of this, the study is based on more than 90 vehicle attributes that fall into ten categories: driving dynamics, visibility and safety, engine/transmission, audio/communication/entertainment/navigation, seats, HVAC, exterior, interior, storage and space, and fuel economy.