Tag Archives: IQS


Kia Scores High During 2021 J.D. Power APEAL Study

A few weeks ago, Kia Corp landed several spots on the 2021 J.D. Power Initial Quality Study (IQS) for various car segments. In short, Kia Corp was the highest-ranking vehicle in five segments, with the least amount of problems within the first 90 days of ownership. Wear-and-tear can affect this, and so J.D. Power takes another look at new vehicles from another angle. Not just performance, but how does the driver feel behind the wheel of their car? That’s why the J.D. Power Automotive Performance Execution and Layout (APEAL) Study™ exists, and although the spelling may not be the same, this study really focuses on the “appeal” of a new vehicle.

So, here’s how it works. Complementing the J.D. Power IQS, the APEAL Study is also conducted by sending out surveys to owners of new 2021 model-year vehicles after 90 days of ownership. The surveys are designed to measure 37 attributes, ranging from the thrill of getting into the driver’s seat, ready to hit the road, or how well the engine responds to the pressure on the pedal and a sense of control. This year, the APEAL Study was fielded from February through July 2021, and a total of 110,827 responses made up the scores of each automotive brand. This year, the overall score of the automotive industry has increased, with a higher appeal to new vehicles more than ever.

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Kia Corp Receives Many Segment Awards During 2021 J.D. Power IQS

It’s finally that time of year when automotive journalists and publications get together and start to release their reviews, their “best of” lists, and release the results of any studies going on in 2021. There have been quite a few recently, especially putting some spotlight on Kia Corp, and the J.D. Power Initial Quality Study (IQS) is not an uncommon name when discussing the South Korean automaker. Kia has appeared time and again with high-ranking vehicles on the IQS, and in 2021, Kia takes home the title of “highest-ranked” in several vehicle segments.

The last two years have been a little rough for the automotive industry. First COVID in 2020, now the global chip shortage in 2021, it’s a surprise that so many made it through. This hardship is reflected in the 2021 J.D. Power IQS, making 2021 35 years of conducting this study. In total, the auto market improved quality by 2-percent in contrast to it’s typical 3-percent increase. Based on the study, infotainment systems and smartphone connectivity have become a problem for several automakers, but as the results will soon show, Kia Corp is rising to the challenge.

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Miami Lakes Automall Kia Motors Leading Brand

Kia Motors Leading Auto Brand in 2018

Miami Lakes Automall Kia Motors Leading Brand

For the past few years, Kia Motors has increasingly met and exceeded consumers expectations. Ever since their “The Curve Ahead” promo for the Kia Stinger, the automaker has been doubling up on their improvements to push the brand forward. Now, for the fourth consecutive year, Kia Motors is the highest ranked non-luxury brand according to the J.D. Power 2018 U.S. Initial Quality Study (IQS) results. Along with Genesis, Kia Motors is leading the brand, and four Kia models ranked highest in their respective segments.

J.D. Power 2018 U.S. Initial Quality Study

Every year, J.D. Power and Associates conduct the Initial Quality Study, a survey-based study that focuses on vehicle quality reported by drivers after 90 days of ownership. The study is conducted each year, with the survey period lasting from February to May, and the 2018 IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles. Survey participants answer 233-questions organized into eight vehicle categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.

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