Kia Motors is one automaker that continuously finds ways to get involved with the community and the youth. The Great Unknowns Scholarship is a huge boost for the automaker, offering scholarships to students in the U.S. planning to pursue a college undergraduate degree in one of the following discipline areas: Sciences, Technology, Engineering, Arts, or Math (STEAM). Finally, art is appreciated in the world, not just “STEM”, anymore. Another movement by KMA is known as “Accelerate The Good”, having played a part in multiple donations to communities and organizations that help the homeless and hungry youth. Recently, KMA continued its efforts to make a difference with a $250,000 donation to Covenant House.
Covenant House is the largest, primarily privately-funded charity in the U.S. Focused solely on helping homeless and trafficked youth, Covenant House is a sanctuary for many on the streets today. A quarter million is surely a huge help, making it easier to acquire the resources Covenant House needs to provide for those in need. Kia Motors is also no stranger to Covenant House. Back in 2020, during the Super Bowl (yeah, that still happened), Kia Motors was touting its “Give It Everything” slogan, and for every yard gained during the game, Kia Motors donated $1,000 to three of its charity partners – Covenant House, Positive Tomorrows, and StandUp For Kids. This initiative totaled to $1 million.