Every year, the Initial Quality Study by J.D. Power and Associates sends out thousands of surveys to vehicle owners and lessees of the current model year vehicles across 33 brands. This year, Kia received the lowest number of problems making it the highest ranked brand on the 2016 Initial Quality Study by J.D. Power.
The Initial Quality Study has been around for 30 years, and only once before 2016 has a non-luxury brand been ranked the highest. The study is designed to evaluate a vehicle’s quality 90 days after ownership, and along with Kia, 21 out of the 33 brands had shown a 6% improvement of quality in comparison to their previous year.
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