Posts Tagged ‘charity’

Kia America Shares a Teaser of its 2022 Super Bowl Ad

Wednesday, February 2nd, 2022
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Kia America had a press release about its upcoming 2022 Super Bowl LVI spot, but Kia didn’t share much information about it. Unlike the Great Unknowns Scholarship Program and Yards Against Homeless initiative that debuted before the Super Bowl, this year the automaker seems a little tight-lipped. That may be because this year, they’re working with a charity foundation for those that can’t speak – animals. Announcing a partnership with pet adoption charity, Petfinder Foundation, Kia America wants to help families add a furry friend to the bunch with “Kia Pet Adoption Grants” to help shelter animals find their new homes.

It’s different, but over the last few years, pet adoption has gone up. Whether because of the 2020 quarantine or the “Great Resignation”, people are finding themselves with more time at home and no one to spend it with. So, why not adopt one of man’s best friend, or a feline if you’re not looking forward to walking your dog out in the cold, or the snow, wherever you are. We all know South Florida is a tricky one, sometimes with the cold lasting until March and sometimes April. Regardless, if adopting a pet has been pushed to the side due to a budget, those grants by Kia will sure come in handy.

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Kia Motors Donates $250,000 to Covenant House

Wednesday, May 12th, 2021
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Kia Motors is one automaker that continuously finds ways to get involved with the community and the youth. The Great Unknowns Scholarship is a huge boost for the automaker, offering scholarships to students in the U.S. planning to pursue a college undergraduate degree in one of the following discipline areas: Sciences, Technology, Engineering, Arts, or Math (STEAM). Finally, art is appreciated in the world, not just “STEM”, anymore. Another movement by KMA is known as “Accelerate The Good”, having played a part in multiple donations to communities and organizations that help the homeless and hungry youth. Recently, KMA continued its efforts to make a difference with a $250,000 donation to Covenant House.

Covenant House is the largest, primarily privately-funded charity in the U.S. Focused solely on helping homeless and trafficked youth, Covenant House is a sanctuary for many on the streets today. A quarter million is surely a huge help, making it easier to acquire the resources Covenant House needs to provide for those in need. Kia Motors is also no stranger to Covenant House. Back in 2020, during the Super Bowl (yeah, that still happened), Kia Motors was touting its “Give It Everything” slogan, and for every yard gained during the game, Kia Motors donated $1,000 to three of its charity partners – Covenant House, Positive Tomorrows, and StandUp For Kids. This initiative totaled to $1 million.

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