It seems Kia Motors has been making rounds lately, as they keep bringing better and better news to the public. It wasn’t too long ago that Kia Motors as a whole gained the top spot in J.D. Power and Associates’ Initial Quality Study. Earlier this year, a few of their vehicles gained some spotlight, such as safety for the Kia Cadenza, Best Budget vehicle for the Kia Soul. Just this past month, some more good news has come for Kia.
Looking for some of the best brands in the automotive world? According to Jumpstart Automotive Media, an organization that highlights the vehicle segments, makes, and models that captured the largest share of online car shoppers during the first half of 2017 points out Toyota, Tesla, and Kia Motors. This year alone, to date, Kia has raised its overall brand share to 3.1 percent, which is a 36 percent increase compared to June of last year. Much of this can be thanks to its recently launched new 2017 hybrid subcompact SUV Niro, its redesigned Rio model, along with the popular Kia Soul and Sorento models.
“New and redesigned models will often win the attention of car and truck shoppers, especially when new styles, features and performance are highlighted … That being said, we’re keeping a close eye on the subcompact utility space, which offers a unique blend of versatility, comfort, value and functionality that appeals to a wide range of consumers.” – Libby Murad-Patel, Jumpstart vice president marketing and strategic insights.