Posts Tagged ‘blackpink’

Kia Motors America and the Community in 2020

Monday, December 28th, 2020


Connecting with the community and the local youth can sometimes be a challenging aspect for an automaker. How does one connect without also trying to sell a product? The year of 2020 and the pandemic gave many automakers a chance to help their local communities and give back, getting involved and offering free vehicles for transportation of goods. Kia Motors is one of these automakers and is known for getting involved with the youth in the community most recently in the last few years. Always hosting or sponsoring some new function, Kia started the Great Unknown Scholarship in 2019 and started a donation initiative to fight homelessness. Kia is also known for getting involved with entertainment, such as sponsoring the 2019 European League of Legends (LoL) Championship Series and up and coming K-Pop band BLACPINK. As 2020 comes to a close, Kia Motors continues to get involved with the community and connect with a younger generation.

It’s a smart play, anyone in the business world knows this. As the years go by, a new demographic is going to be dominating the automotive market. Generation Y and Gen Z will eventually be the only consumers automakers will have to appeal to, so why not get involved with similar interests? As mentioned, since 2019, Kia has been sponsoring the LoL, and starting next year (2021), Kia has a multi-year naming sponsorship with DAMWON Gaming, the winner of the 2020 LoL World Championship. Playing under the name of DWG Kia going forward, the team will be getting new logos and uniforms along with many numerous marketing campaigns between DWG and the Kia brand for sweet exposure and possibly more sponsors.


Kia Partners with Amazon to Connect with the Youth

Tuesday, March 19th, 2019


We’ve discussed how Kia Motors is connecting with the younger generation in the past. The automaker used the Super Bowl to advertise their Great Unknowns Scholarship – instead of hiring another celebrity to drive one of their vehicles, they opted for a good cause instead. Recently, Kia Motors became the official sponsor of two very different from popular youth past times. One is their sponsorship of the K-Pop World Tour of BLACPINK. The other is their official sponsorship of the League of Legends European Championship (For Demacia!) Now, they’re connecting to those of us who find shopping online the easiest way to get what we need (or want) quickly. Consumers that drive an electric or plug-in hybrid Kia Motors model can now order a home charger and installation through Amazon (

Yes, recently Kia Motors America (KMA) announced its partnership with Amazon Home Services and their new program for Kia plug-in vehicle consumers. Like the regular service, instead of needing to call up a hotline or customer service and planning out the best time and date, consumers can click on the link above and will find a program with Amazon where technicians can install the electric vehicle charging stations at the customer’s house or office. Kia Motors says buying and installing the home charging station will be as easy as purchasing anything else on Amazon, possibly even through Alexa.


Kia Motors to Launch Inaugural UEFA Europa League Trophy Tour

Thursday, February 28th, 2019


Whoo, Kia Motors is really pulling on heartstrings in 2019. First, they used the Super Bowl to announce their “The Great Unknowns Scholarship,” where Kia Motors distributes a small portion of proceeds from every Kia vehicle purchased to a scholarship program that will give young people the foothold they need to seek higher education. In another connection with the youth, Kia Motors became the official sponsor of the K-Pop music group, BLACKPINK World Tour. Furthering their stardom with eSports, Kia also became the official sponsor for the European Championship for League of Legends, a multiplayer online battle arena (MOBA) game for PC and Mac computers. Most recently, Kia Motors and the Union of European Football Associations (UEFA) are partnering up to launch the inaugural UEFA Europa League Trophy Tour Driven by Kia.

UEFA Europa League Trophy Tour

What is the UEFA Europa League Trophy Tour Driven by Kia? Across Europe, football fans will be able to see the iconic UEFA Europa League trophy as the competition’s 2018/19 knockout stage unfolds. Seriously, it’s a tour for a trophy, a very heavy piece of silverware. Here’s a picture for scale.


But hey, it’s for a good cause. Throughout the duration of the UEFA Europa League Trophy Tour, everyone attending the tour will be encouraged to donate used and unwanted boots to a campaign going on at the same time. Through the partnership, with the UEFA Foundation for children, donated boots will be taken to the Zaatari refugee camp in Jordan to be given to Syrian refugees of all ages. On top of that, every fan who donates a pair of boots will be entered into a contest where they can win tickets to the UEFA Europa League final and other prizes.


Kia Motors Connecting with a Younger Generation

Tuesday, January 22nd, 2019
Miami Lakes Kia Sponsors Blackpink

Kia Motors is sure one major auto brand that talks to the younger generations when it comes to the evolution of the automaker. One of the first vehicles to get the attention of the youth was the Kia Soul hatchback. The next was the new sports car, the Kia Stinger, currently the automaker’s new icon. Just last week, Kia Motors surprised us with its sponsorship of the eSports European Championship for popular PC game, League of Legends. Actually trying to connect with the next generation of consumers instead of designing what they think we want (Chrysler Portal *cough cough), Kia has more plans to get the winning vote of Millennials and Generation Z.

The Great Unknowns Scholarship

With the Super Bowl only weeks away, every major consumer and automotive brand out there will be battling to get those highly sought-after commercial spots. To continue the trend of being for the youth, Kia Motors is putting aside the tried-and-true method of overpaying a well-known celebrity to endorse their brand. This year, it’s about the kids, the future of our country.

Launching what Kia Motors calls the “The Great Unknowns Scholarship,” it’s described as a means to “help young people in need get a foothold in higher education.” It’s not something revolutionary, using an ad seen by the thousands of people watching the Super Bowl is a great way for anyone to get their name out there, for nearly any cause. Last year, Hyundai ran an ad promoting nonprofit group, Hyundai Hope on Wheels, that distributes a small portion of proceeds from every Hyundai vehicle purchased to institutions fighting childhood cancer. Kia Motors, a corporate affiliate of the Hyundai Motor Group, is doing the same this year.


Ever hear of the South Korean girl group, BLACKPINK? Maybe not, but South Korean girl bands and K-Pop groups are really becoming increasingly popular. Ever since Korean star Psy and his popular Gangnam Style music video went viral, people have been looking over east for new music stars. BLACKPINK is one of those musical groups, currently revving up for their 2019 World Tour. Kia Motors has chosen to serve as their sponsor, hence the picture above with the group posing with a Kia Stinger.

The partnership with BLACKPINK is surprisingly the first in a series of collaborations Kia will be announcing with K-Pop superstars this year (2019). As the title sponsor of the group’s World Tour, Kia Motors will hold a series of experiential events throughout the duration of the tour, some of which will give local fans a chance to meet the K-Pop stars. The World Tour runs from January 2019 on a global scale, including seven cities in Asia.

League of Legends European Championship

Kia Motors is also sponsoring a well-known event amongst PC gamers. It’s the European Championship for League of Legends, a multiplayer online battle arena (MOBA) game for PC and Mac computers. Connecting with eSports and eSports fans on this level is a large win for the automaker. Video games have created a whole new community of people, and getting their attention will be a win for Kia.

Throughout 2019, Kia Motors will be creating digital content with a six video series media campaign to advertise the championship, as well as their involvement. A short promotional segment titled “Ready to Play” has already gone live. Popular faces from the League of Legends world, Romain Bigeard, Indiana ‘Froskurinn’ Black, Daniel ‘Drakos’ Drakos, Aaron ‘Medic’ Chamberlain, and Andrew ‘Vedius’ Day head out to attend the LEC in the Kia Stinger sports car.

Connecting with the next generation of the auto market should be the focus of all automakers going forward. Kia Motors already has a great start. Check out all the great vehicles Kia Motors has at Miami Lakes Kia.

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