Posts Tagged ‘autopacific’
Kia Corp has been doing very well for the last few years, and with the new name and new logo, there is a lot more “new” coming, such as the recently released Kia Carnival MPV and all-electric Kia EV6. Sales have been skyrocketing, with a strong closing for the first half of 2021, and Kia sales in July 2021 already set the goal high for the rest of the year. July also brings another win to add to the belt before officially closing out – at the end of July 2021, AutoPacific wrapped up its 2021 AutoPacific Vehicle Satisfaction Awards (VSAs). The one and only Kia K5 sports car and the Kia Telluride both won awards for their respective categories during the 2021 VSAs.
Who is AutoPacific and what are the AutoPacific VSAs? A well-known and trusted name in the automotive industry, AutoPacific is a company that focuses on future-oriented automotive marketing research Many automakers consult with AutoPacific on new trends and furthering their success. Consumers in the market for a new car also look towards AutoPacific for consumer insight into the industry and reviews on the latest and newest vehicles in the market. The AutoPacific Vehicle Satisfaction Awards have been going on for 25 years, and for 2021, vehicle satisfaction was rated across 36 individual vehicle attributes, covering traits such as driving performance, features, usability, seating comfort, and interior design.
Like J.D. Power automotive studies, AutoPacific sends out surveys to current new car owners. Based on the responses, the winners for each car category are chosen. That being said, the results of the AutoPacific annual New Vehicle Satisfaction Survey came from a total of 89,000 new car and light truck owner responses. It’s a nice sample size of the population, if statistics are anything to go by, and this year’s winners are spread across 12 manufacturers and 14 brands for a good variety of automobiles.\
“Our VSAs give consumers true, unbiased insight into which vehicles are providing their owners with the most satisfying experience,” – AutoPacific president George Peterson
The 2021 Kia K5 was named the most satisfying premium midsize car, and the Kia Telluride won the award for the most satisfying Large Crossover SUV. This win comes soon after another accolade for Kia Corp, with the 2022 Stinger sports sedan earning a Top Safety Pick+ (TSP+) award from the Insurance Institute of Highway Safety back in June. The Kia Telluride may have the title of the lineup’s largest SUV, but the sports cars are slowly stealing the spotlight with new special edition Kia Stinger, a new package for the Kia K5, and the Kia EV6 GT.
Sometime in late-May/early-June, Kia Corp revealed the 2022 Kia Stinger Scorpion Special Edition. Heading to dealerships, the special edition is an U.S. market exclusive, with only 250 units available per month in production. After that, the Kia Stinger Scorpion Special Edition will be no more. For consumers interested, the Scorpion comes with a blacked out fender garnish, side mirror caps, and darkened exhaust tips; body-colored rear spoiler; 19-inch black wheels; and carbon fiber-pattern trim throughout the cabin. Available in Snow White Pearl, Aurora Black, or Ceramic Silver, the Kia Stinger Scorpion is built off of the GT2 trim and can be equipped with rear-wheel drive (RWD) or all-wheel drive (AWD).
The new generation of the Kia Optima became the Kia K5, and after a number of death-defying stunts in this Kia sports car by professionals, Kia Corp unveiled a new package to add a little more comfort to the K5. It’s the GT-Line AWD Premium Package, complete with a panoramic sunroof, heated steering wheel, LED projection headlights, Highway Driving Assist, and Navigation Based Smart Cruise Control-Curve. The GT2 alone is already pretty jacked with an assortment of new features for 2022, including a Surround View Monitor, additional wireless chargers, Driver Attention Warning, Blind-Spot Collision Avoidance Assist, Rear Cross-Traffic Collision-Avoidance Assist, Forward Collision Avoidance Assist, Lane Keeping Assist, and Lane Following Assist.Want to find your award-winning Kia? Find a new Kia automobile at Miami Lakes Automall.
Photo Source/Copyright: Kia
Kia Motors is one automaker that is celebrated by many large names in the auto industry. The Kia Forte recently shined on the 2019 J.D. Power APEAL Study, and Kia Motors models like the Kia Telluride are recognized by the IIHS for their safety. As the 2019 model year comes to a close and we get closer to the year 2020, more big names that make up an integral part of automotive research for consumers will start to come out of the woodwork with their lists and awards for the best of the best. One of these names is none other than AutoPacific, having recently announced the 2019 Vehicle Satisfaction Award Winners. Two Kia models make the cut.
“Kia continues to position itself as a leader in design, quality, technology and value, and the AutoPacific Vehicle Satisfaction Awards are positive proof that we’re developing world-class products that exceed customer expectations…With Forte and Cadenza winning their categories, Kia has proved it’s delivering exactly what buyers want in their vehicles, whether it’s a compact commuter vehicle or a larger, more luxurious sedan.” – Michael Cole, chief operating officer and executive vice president, Kia Motors America.
The Kia Forte has been a spectacle as of late, also named recently by U.S. News & World Report as one of the best cars for teens due to its Kia Drive Wise features. An award-winning sedan, the 2019 Kia Forte was named a segment winner in the 2019 Vehicle Satisfaction Awards (VSA), having outranked some of its toughest rivals in the compact car segment. The Kia Forte isn’t alone though. Alongside the sedan, the 2019 Kia Cadenza was a segment winner in the 2019 VSA, beating the competition in the large car category.
Don’t just take the word of a AutoPacific for it. Although a future-oriented automotive marketing research and product-consulting firm with expertise in market research, product development, product and market planning and marketing, the voice of the consumer will always make the difference. AutoPacific’s VSA winners are identified based on more than 50,000 responses from owners of 2018 and 2019 model year cars and light duty pickup trucks. The VSA measures how satisfied an owner is with their new vehicle as they rate it across numerous attributes from how the vehicle influenced their purchase decision and how satisfied they are with the vehicle after purchase. The 2019 VSA measured owner satisfaction of a vehicle purchased between September 2018 through December 2018. Over 30 separate attributes were evaluated via the survey responses, ranging from the interior comfort and styling of a vehicle to its fuel economy and performance.
The Kia Forte is such a strong contender in the auto market today, Kia Motors has used it as one of the flagship models for their new Kia GT-Line, the Kia Forte GT. When it comes to driving around in luxury, the Kia Cadenza’s premium design and long list of unexpected high-class amenities earned it some high marks during the study. It’s pretty clear the Kia Motors has a little something for everyone when it comes to vehicle and customer satisfaction. You can find the Kia Forte and other award-winning Kia models at Miami Lakes Kia.
Photo Source/Copyright: Kia Media
Kia Motors has been getting a lot of good press in the last year. The Kia Soul was rated as one of the coolest cars by Kelley Blue Book, and Best Budget Vehicle by two publications. KBB also awarded the 2016 Kia Optima with the Best Buy Award for midsize cars, and the 2017 Sportage won the Red Dot Award for Product Design in 2016. Most recently, for the second-year in a row, Kia Motors nabbed the top spot in the J.D. Power Initial Quality Study. With all of this and more going on, one has to wonder what’s their secret.
Upon visiting Kia.com, one can learn a little more about Kia Motors. They have philosophies and missions all over the world, in the corporate world and in education. When it comes to the automotive industry however, Kia Motors stands for designing, engineering, and building – or, “World-class design and engineering.” With all the awards and recognition their vehicles receive, it’s no secret. Even the much sought after 2018 Kia Stinger, pushed back sadly, upon its unveiling at the 2017 Detroit Auto Show was said to be a new standard – a car that drives as well as it looks.
The results of the J.D. Power Initial Quality Study (IQS) have been released, and Kia Motors did better than any other brand for the second year in a row. In fact, it turns out, many 2017 model year vehicles did great this year.
Every year, J.D. Power and Associates conduct various studies, and the Initial Quality Study focuses on vehicle quality reported by drivers after 90 days of ownership. Surveys are sent out between February and May each year, and this year (2017) more than 77,000 responses were collected from owners and lessees of 2017 model year vehicles. To gain the top spot in the IQS, an auto brand has to have the least amount of problems and hiccups during those 90 days. Kia Motors only had 72 problems for every 100 vehicles.
Kia Motors didn’t just earn the top spot, but also several Kia models earned many model-level rewards. These include the Kia Cadenza in the large sedan segment; the Kia Forte in the compact car category; the new Kia Niro in the small SUV segment; the Kia Sorento in the midsize SUV segment; and the hip Kia Soul in the small multi-purpose vehicle segment.