Posts Tagged ‘autonomous car’
Kia Motors “Plan S” is going to be something else. Announced in January 2020, the mid- to long-term strategy has one solid goal: establish a leadership position in the future automotive industry, encompassing electrification and mobility services, connectivity, and autonomy. There are already several objectives in place, and the automaker will be quickly shifting from a business system focused on internal combustion engine vehicles toward one centered on electric vehicles and customized mobility solutions. We’ve already seen glimpses of this with the Kia Futuron concept, their first all-electric vehicle that was preceded by an internal gas combustion model, and their upcoming customization app for Kia EV models.
Here’s the outline:
- Offer 11 EVs by 2025 and obtain 6.6% global EV market share
- Launch a dedicated EV model in 2021
- Make 25% of all sales from eco-friendly vehicles by the end of 2025
- Sell 500,000 EVs worldwide and 1 million eco-friendly vehicles by 2026
- Develop mobility products and services
And much more.
If there’s one automaker that you can bet on to achieve their goals, it’s Kia Motors. Almost two years ago, in January 2018, Kia Motors claimed that they would be offering artificial intelligence in cars in 2019. More than likely, this would come from the Hyundai Motor Group, an automobile group that Kia Motors is a part of, and more often than not shares technology with. Here we are, in the final quarter of 2019, and the Hyundai Motor Group announced that they have developed the world’s first Machine Learning based Smart Cruise Control (SCC-ML).
Learning-based Smart Cruise Control
Being called an industry first, this new technology from the Hyundai Motor Group utilizes artificial intelligence to learn the driver’s patterns and then replicate them while operating Smart Cruise Control (SCC). The artificial intelligence was previously made available in one form with SCC, also known as an Advanced Driver Assistance System (ADAS) feature. For those that haven’t experienced SCC before, just like cruise control, SCC keeps the vehicle at a set speed while driving. Unlike regular cruise control, SCC will attempt to slow down if approaching the vehicle ahead too quickly and then speed back up if the driver moves into a clear lane. SCC can also use electric stop-go technology to stop the car (at a reasonable speed) and start it back up again, say if in traffic and the driver has SCC on.
These features of SCC are exactly what will make up the core of SCC-ML. By integrating this advanced artificial intelligence, the fine-tuning of the previous SCC will no longer be a problem. When it comes to the SCC available presently, the driver needs to manually adjust the driving patterns of the vehicle, such as the distance from the preceding vehicle, acceleration, as well as the speed. With SCC-ML, by learning how the driver behaves in normal conditions, when activated, it will attempt to drive as the driver would.
Kia Motors is an automotive brand that will soon become a household name. Throughout 2018, Kia developed an array of interesting technology for the automotive industry, and it seems 2019 will be no different. Already set to debut at the upcoming 2019 Consumer Electronics Show, Kia Motors will be previewing another collection of technology aimed at serving the generation of drivers in autonomous vehicles. This may be a bit unorthodox, seeing as how the industry of self-driving vehicles is still in its infancy stage, and Kia could be getting ahead of things…but maybe that’s a good thing.
Real-time Emotion Adaptive Driving (R.E.A.D.)
The technology popping up at the 2019 CES is for the post-autonomous driving generation. This system, R.E.A.D. is designed to enhance the human mobility experience by optimizing and personalizing the in-car cabin experience. Developed through a joint research alliance with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group, the R.E.A.D. System is the first of its kind, capable of changing the vehicle’s cabin space based on evaluations of the driver’s emotional state in real-time via artificial intelligence-based bio-signal recognition technology. This may also share some similar features to the technology seen in early Kia Telluride concepts.
Once a year in Las Vegas, automakers tend go “all out” and show off their newest creations at SEMA. Having won many awards and making noise during 2016, is it any wonder that Kia is also bringing a few surprises to SEMA this year? The auto brand has three vehicles to debut, and they’re looking pretty great.
The SEMA trade show, or the Specialty Equipment Market Association trade show, an organization that deals exclusively to the vehicle aftermarket, holds a show every year in Las Vegas so automakers and buyers can see what’s on display, discover new auto parts, or just attend seminars and network with the right people. It started November 1, and only lasts four days. The SEMA Show attracts more than 100,000 industry leaders from more than 100 countries to discuss and share profit opportunities in the automotive, truck and SUV, and other auto markets. However, it’s not open to the general public.
We’re not here to talk about it anyways. We’re here to discuss Kia’s new vehicles being brought to light. First up is a vehicle we’ve been waiting for, but with a couple of modifications – the new Kia Niro.
New Kia Niro Concept
On display at SEMA is a really cool modified version of the all-new Kia Niro (pictured above). On Kia’s Facebook page, they state “…[we] wanted to make a car as tough and versatile as a triathlete with the comfort of a day spa.” It’s a little odd at first, but think it over – a vehicle that can do anything with a buff exterior, but on the inside is comfy and cozy. However, the Niro is looking nothing like the original concept.