Posts Tagged ‘auto market’
Whenever Kia Motors adds a new model to the lineup, they have a pattern of always improving upon what works. It’s one of the reasons the Kia Soul EV, Kia Optima Hybrid, Kia Optima Plug-in, and Kia Niro Plug-in ever had a shot. Their predecessors were so popular, Kia Motors was confident they couldn’t lose by also adding a more green option to the market. Now, with the continuing success of the Kia Niro hybrid crossover and its plug-in compatriot, the Kia Niro EV is joining the lineup after a successful debut overseas. Yes, that’s right. The Kia Niro EV is officially on sale in the North American auto market.
During its 2019 debut in January overseas, the Kia Niro EV, known as the “e-Niro” in the European market, delighted consumers and journalists from across the country. What Car?, a United Kingdom-based consumer magazine and website, named the Kia e-Niro the “Car of the Year”, making the Kia Niro EV the first Korean car to win the prestigious award. The e-Niro had so much success, that even with a total shipment of 10,000 units delivered overseas, all 10,000 have already been sold.
These days, Millennials and iGen are starting to populate the consumer demographic in the auto industry. The new generations of auto buyers will soon be the majority of shoppers, but many automakers still have no clue how to serve the consumers that will make up a large percentage of their profit. Some brands are going beyond simple Bluetooth technology however, one of which, is Kia.
The Millennial Generation is anyone born between 1982 and 1994 and iGen makes up the generation following the Millennials. Many of the former are already in the auto market, and the latter are just starting to make a dent. Both generations have something in common – the internet.
Depending on when they were born, they may have been introduced to the internet when all we had was AOL and dial-up; if later, they may have been born with a cellphone and an email address, figuratively speaking. Either way, they’re connected. 4G, Wi-Fi, Bluetooth, the Cloud, all synchronized and linked. Not only this, but with smartphones and tablets becoming a large part of how businessmen keep organized and how students take notes, being connected wherever they go is becoming a larger part of their daily lives.