Posts Tagged ‘APEAL’
A few weeks ago, Kia Corp landed several spots on the 2021 J.D. Power Initial Quality Study (IQS) for various car segments. In short, Kia Corp was the highest-ranking vehicle in five segments, with the least amount of problems within the first 90 days of ownership. Wear-and-tear can affect this, and so J.D. Power takes another look at new vehicles from another angle. Not just performance, but how does the driver feel behind the wheel of their car? That’s why the J.D. Power Automotive Performance Execution and Layout (APEAL) Study™ exists, and although the spelling may not be the same, this study really focuses on the “appeal” of a new vehicle.
So, here’s how it works. Complementing the J.D. Power IQS, the APEAL Study is also conducted by sending out surveys to owners of new 2021 model-year vehicles after 90 days of ownership. The surveys are designed to measure 37 attributes, ranging from the thrill of getting into the driver’s seat, ready to hit the road, or how well the engine responds to the pressure on the pedal and a sense of control. This year, the APEAL Study was fielded from February through July 2021, and a total of 110,827 responses made up the scores of each automotive brand. This year, the overall score of the automotive industry has increased, with a higher appeal to new vehicles more than ever.(more…)