A little over a year ago, Kia Motors made headlines when the automaker announced that it would soon become the world’s next all-electric automaker. In early 2020, Kia Motors released its “Plan S” strategy, during which time the plan was to release 11 new electric vehicles (EV) by 2025 and eventually become the world’s leading EV automaker with 500,000 EVS sold worldwide. Now with 2020 nearing its final months and auto manufacturers back to work, Kia Motors has revealed its future plans with another look at its global electric vehicle (EV) business strategy.
“Kia has sold more than 100,000 BEVs worldwide since the introduction of our first mass-produced BEV in 2011, the Kia Ray EV…Since then, we have started to introduce a range of new BEVs for global markets and announced plans to accelerate this process in the years ahead. By refocusing our business on electrification, we are aiming for BEVs to account for 25 percent of our total worldwide sales by 2029.” – Kia President and CEO Ho Sung Song
The plans are to expand the lineup with 11 new Battery-Electric Vehicles (BEV) by 2025, with Kia Motors aiming to hold the greatest EV sales with these 11 accounting for 20 percent of the brand’s total vehicle sales in advanced markets, including Korea, North America and Europe. At the same time, these 11 BEVs are mainly just concepts at the moment. The first seven dedicated BEVs still won’t launch until 2027, with the first of these mystery vehicles code-named “CV”. It will be the first official BEV to come from Kia Motors but there’s still so much unknown about it.