Posts Tagged ‘2019 NAIS’
The desire for automotive consumer interest in SUVs and crossovers in recent years is only on the rise. Not only do consumers get some fuel efficiency benefits with space for passengers and cargo, but crossovers are becoming an ever-expanding segment in the auto industry that can tiptoe the lines between other car segments. For instance, the Kia Niro hybrid crossover looks very compact, and although a stretch, one could call it a full-size passenger vehicle. The auto industry is seeing a shift in the other direction however, with three-row crossovers and full-size SUVs. With that in mind, Kia Motors and the Hyundai Motor Group will be rolling out three-row vehicles in the following year (2020).
The Rise of the Crossovers
Crossover interest has been on the rise for American consumers since 2016, fueled by the growth of the segment, now claiming 22.4-percent of the market share, according to data from Edmunds.com. Back in 2016, Kia Motors expressed interest in producing more crossovers, and they’ve already promised that three-fold with the Kia Niro, Kia Niro Plug-in, and the upcoming ever-elusive Kia Niro EV. Complementary to these numbers, midsize crossovers and full-size SUVs account for 24.2 percent of the market and are the vehicles hauling in the big profits for automakers.