Posts Tagged ‘2018 la auto show’
It’s that time of year again. Kia Motors has produced a new marketing campaign for the third generation of the Kia Soul hatchback. With a newly expanding lineup on a global scale, Kia Motors America launched a marketing campaign that builds upon the brand’s new mantra: Give It Everything. Calling the new Kia Soul the “most adaptable version ever of the brand’s iconic urban runabout”, the new campaign is about the automaker’s ability to adapt to change. A lot of this can be clearly seen in their expanding alternative fuel lineup and their claims to become an all-electric automaker. The new campaign shows that they can still deliver to every kind of consumer while moving forward.
“We have taken the Soul to an entirely new level by giving it even more of Kia’s ‘Give It Everything’ credo. With the expanded lineup offering more style, utility, technology, comfort, and adaptability than ever before, it’s a whole new species of Soul…While nearly everything about the Soul is different, this campaign continues the fun and irreverent attitude that turned Soul into an icon over the last decade.” – Saad Chehab, vice president, marketing communications, Kia Motors America
Back when the 2020 Kia Soul was first unveiled at the 2018 LA Auto Show, we heard of two distinct trims that were being added to the lineup. They went by the name of “GT” and “X”, for the respective model lines Kia Motors has been putting together, starting with their new Kia GT Line. The 2020 Soul GT was defined by a sportier exterior featuring black side mirrors, red accents, narrow headlights, and a grille that has a more angular design, leaning into its sports car mystique. The X-line, however, offers a more rugged look with fog lights, a rounded grille, unique wheels, and a roof rail – all hallmarks of an off-road vehicle. We saw both of these in the new marketing campaign, entitled “The New Species of Soul”, but another model line also entered – the EX Designer, part of the new EX Designer Collection Package.
Who said electric cars (EVs) can’t perform? High-performance vehicles with alternative fuel are quickly becoming the next big thing in the pre-autonomous auto market. Self-driving, autonomous vehicles are also on the horizon, but they may be a little further out. Many automakers have resigned to finally embrace the change of the alternative fuel market, and some are thinking, “Hey, let’s do what we do best.” Still, make high-performance vehicles but make them so that they’re powered by an electric motor. Sound crazy? Kia Motors doesn’t think so.
The 2020 Kia Soul EV debuted at the 2018 Los Angeles Auto Show, and it’s been getting the attention of a newborn baby! Following the pattern of the 2020 Kia Soul, the all-new 2020 Kia Soul EV is a last-generation replacement. With 40-percent more torque, nearly 85-percent more power, and an even longer driving range, the 2020 Kia Soul EV will be setting the stage for future Kia models.
A lot of great things have been happening for Kia Motors in recent years, and most currently, they debuted a lineup of outstanding vehicles. At the 2018 LA Auto Show, the 2020 Kia Soul, 2020 Kia Soul EV, and 2019 Kia Niro EV were presented, and the 2020 Kia Telluride was revealed at the 2019 NAIAS. Kia Motors even showcased some pretty cool autonomous technology at the 2019 CES. Out of all of these, the Kia Niro EV was the most elusive. As we get closer to its release (date still yet unannounced), here’s everything we know about the 2019 Kia Niro EV.
Already Named Car of the Year
Back when the Kia Stinger first debuted, the vehicle won many awards before it was even released. Following the tradition, Kia Motors has yet to talk any details about when they plan to release the 2019 Kia Niro EV to the public, but in the European market, the Kia Niro EV has already been named “Car of the Year”. This award came from consumer magazine and website What Car? and the Kia Niro EV, called the e-Niro in European markets, is the first Korean car to win the prestigious award.
Out of the 23 competitors during a competition in Britain, including vehicles powered by gasoline, diesel, and even hybrids, the fully-charged zero-emissions Kia came out on top. This is thanks to its high-capacity 64 kWh lithium-polymer battery pack, known for travelling up to 280 miles. That’s one of the powertrains currently set for the 2019 Kia Niro EV. An optional 39.2 kWh battery system that can travel 150 miles was also once discussed, but at the moment, it has little spotlight.
During the 2018 Los Angeles Auto Show, Kia Motors made a large appearance by showing off many of their new vehicles. This included the new 2020 Kia Soul, 2020 Kia Soul EV, and the upcoming new Kia Niro EV, the electric vehicle version of the popular and successful Kia Niro, the world’s first hybrid crossover. We’ve received a lot of great news about the Kia Niro EV so far. The Kia Niro EV has great fuel efficiency, or should we say driving range, since it is an electric vehicle. Kia Motors is becoming increasingly popular for its far-driving alternative fuel vehicles, but the automaker has been heralded a lot for its safety, with many Kia Motors vehicles named by the Insurance Institute for Highway Safety, and the Kia Drive Wise Package that will help keep drivers everywhere safe. Now, the Kia Niro EV will be joining the pack with several advanced safety features standard.
Adaptive Cruise Control
Oh, the long and empty highways are made for this, and the drivers behind the wheel must love it. “Adaptive Cruise Control” is also sometimes known as “Smart Cruise Control”. The concept behind the technology and its operation are simple. In the world of self-driving and autonomous cars, semi-autonomy is right around the corner. Right now, vehicles have achieved level 3 autonomy, with adaptive cruise control being one of those systems. Here’s how it works – (1) just like the normal cruise control, the driver sets the speed, (2) the vehicle maintains that speed, and (3) unlike the norm, if the driver’s vehicle starts to approach another vehicle quickly, the vehicle will slow down to a more appropriate speed, and then (4) speed back up accordingly.
With Kia Motors changing the focus of their auto brand with a new GT lineup, Kia will soon shake the auto market once again. Just like the automaker did with the Kia Stinger, the vehicle that started it all with its own GT trim, the new GT-Line from Kia will mark a whole new age for the brand. It all begins with the 2019 Kia Forte GT, debuted during the 2018 Los Angeles Auto Show, and in Korea prior. Before the GT-Line takes over though, take a look at what makes the new 2019 Kia Forte so great.
For consumers that want a spacious vehicle that is fuel-efficient while delivering performance, the 2019 Kia Forte can foot the bill. Kia Motors is known for making vehicles with spacious cabins, like the Kia Optima and Kia Stinger. The cabin is also pretty comfortable, allowing us to enjoy the 147 horsepower of the naturally aspirated 2.0-liter inline four-cylinder engine under the hood.
Optimized with dual continuously variable valve timing and multi-point injection fuel delivery, this engine comes paired to a six-speed manual transmission that comes standard on the base, but an intelligent variable transmission (IVT) with Sportmatic on the rest of the lineup (optional on the base). The engineering lends itself to a fuel economy of 27/37 mpg city/highway for the Forte FE with manual transmission, 31/41 mpg city/highway with the IVT. The rest of the lineup comes with a combined fuel economy of 34 mpg. On average, most consumers will have about 35 mpg over several hundred miles – not bad at all.
Isn’t it a little odd we haven’t heard anything about the popular Kia Soul hatchback in awhile? Sure, the Kia Soul has the best of everything, and when it comes to the “Coolest Cars Under $20K”, the Kia Soul makes the list. Maybe it’s because Kia Motors is focused on the new Kia GT Line, starting with the Kia Rio GT, Kia Forte GT, and eventually the Kia Optima GT and Kia Soul GT. The 2019 Kia Soul is out, but Kia Motors clearly has plans to already knock it off its pedestal, because the all-new 2020 Kia Soul and Kia Soul EV are already set to debut during the 2018 Los Angeles Auto Show.
Los Angeles Auto Show
Known as “The City of Angels”, Los Angeles is a large auto show held at the Los Angeles Convention Center every year. Endorsed by the Greater Los Angeles New Car Dealers Association, the LA Auto Show usually begins in late November/early December, and lasts for a little over a week. Last year, the 2018 Jeep Wrangler JL popped up in LA, so we wonder what we’ll see this year, including the new Kia Soul and Kia Soul EV.