Kia Takes Home Five Awards from J.D. Power 2023 ALG Residual Awards

Many automotive publications and organizations are finally wrapping up their studies, surveys, and lists of “best vehicles to buy” or how well a vehicle ranks against its competitors. We’re bound to see a couple more before the end of the year, but one reputable name recently released the results of a study that takes a look at more than which vehicles in the market are the best today. Another factor to consider when buying a new car is how well it will fair in years from now, and whether the consumer van make a pretty penny when selling or trading it in. That’s called “resale value” and J.D. Power recently concluded its 2023 U.S. ALG Residual Value Awards. Competition was tough, but Kia Corp took home five awards this year with the best year-over-year improvement of any mass market brand.

“Kia is a brand on the move, with more models predicted to hold their value within their respective segments than any mass market brand…Resale value is one of the most important purchase considerations, and from rugged and capable SUVs to sporty sedans, the latest J.D. Power U.S. ALG Residual Value Awards are the latest demonstration of the strength and breadth of Kia’s lineup.” – Steven Center, COO and EVP, Kia America

Read the rest of this entry >>

Kia America Holds Year-End Donation Event with St. Jude Children’s Research Hospital

Kia America started its “Accelerate the Good” initiative back in 2019, and every year, the automaker does a lot of good. Most of this comes in the form of donations, sometimes monetary, like the $500,000 donation to the American Red Cross to help those affected by Hurricane Ian, and the $600,000 in donations to four Bryan County charities to push the economy a bit and open plenty of jobs for the Hyundai Motor Group (HMG) Metaplant. Other times, Kia America will customize and/or donate one of their models to an organization with a great purpose, like the recent donation of a custom 2023 Sportage SUV to Sea Turtle Inc., a non-profit organization based in South Padre Island, Texas that is all about saving sea turtles. To round it all out, possibly the last donation of the year is $1,000,000 between November 11 – December 31, 2022 to St. Jude Children’s Research Hospital.

The high goal is just the minimum Kia America expects to donate. Dependent on sales, a donation is made by Kia for each new Kia vehicle sold and delivered in the U.S during window for donations. Regardless, this wouldn’t be the first time Kia has made such a large donation, or to St. Jude Children’s Research Hospital. This will be the third donation to the hospital by Kia, having donated to St. Jude as part of the 10 millionth Kia vehicle sold in the U.S earlier this year (2022). This new act is to push the initiative further and give consumers a little incentive who would like to help make an impact in a small way.

Read the rest of this entry >>

HMG and Kia Discuss SDVs at Second HMG Developer Conference

Barely a month ago (October 2022), the Hyundai Motor Group (HMG) and Kia announced software-defined vehicles (SDVs). Well, the plans to design them and produce them, anyway. With a target goal for 2025, the future is coming up faster than one would think, and we could see the very first software-driven vehicles becoming the next evolution in automobiles. Every automaker wants some level of autonomy and self-driving implemented, and with digital mobile living spaces becoming the next big thing, drivers will need some autonomy if they’re also fiddling with the ambience or using a “lounge mode”. To move things along, HMG discussed SDVs at its second HMG Developer Conference, Nov. 16-17.

Read the rest of this entry >>

Kia Launches New Campaign for EV6 GT – Silence is Powerful

The Kia EV6 has been a ground-breaking all-electric vehicle that has wowed drivers and fans alike. Back in February 2022, we got to test the EV6 during the 2022 Chicago Auto Show, and it definitely impressed us on both, the closed track and the open city streets. Silent yet powerful, that’s exactly the point Kia America wants to make with its all-new creative campaign, starring the most powerful vehicle in the automaker’s history, the 576-horsepower, all-electric Kia EV6 GT. Co-starring is professional driver Kris Martin, a hearing-impaired NASCAR and Le Mans driver.

“The Kia EV6 GT has set a new standard for performance, especially among electrified vehicles…Gone are the days of loud engines and noisy acceleration. The all-electric EV6 GT shows that you don’t have to announce yourself to illustrate your power. In this new era of electrification, the EV6 GT has the confidence to be quiet without losing any swagger or bragging rights.” – Russell Wager, vice president, marketing, Kia America

Co-created with David&Goliath, the 30-second ad spot comes with the slogan of its namesake, “Silence is Powerful”. With Martin behind the wheel, he shows off his six-time National Kart Championship skills as he races through a professional track and showing off the performance of the EV6 GT as he turns sharp corners, accelerates through straightaways, and even drifts a bit. When it comes to the power of this electric vehicle (EV), the sound of revving engines and performance-tuned exhaust systems have always been the highlight, but they’re not the only thing that resemble power, especially in the driver’s seat. Martin uses sign language in the video to describe the power of the EV6 GT, able to accelerate from 0-60 mph in 3.4 seconds.

Read the rest of this entry >>

Kia America Crosses 2022 Rebelle Rally Finish Line with Sportage X-Pro

Looking for any chance to prove they’re one of the best, automakers will accept any challenge. With many competitions going on year-round, one unique is a race known as Rebelle Rally. Known as the first all-women’s off-road rally and the longest competition of its kind in the lower 48 states, Kia America enter the Rebelle Rally with is new 2023 Kia Sportage X-Pro. Only in its third year of entering the race since 2020, Kia America returns every year with something new to bring to the table. With Kia driver Verena Mei and navigator Tana White behind the wheel, the Sportage X-Pro finished the race.

“The Sportage X-Pro was a blast to drive – like a rally car – nimble through rocky terrain, steep hills, and zipping up and down sand dunes. Throughout the training and rigors of the rally, I had full confidence that it could take on just about anything…The BFGoodrich tires also held up incredibly well through sharp rocks. At one point we were certain we popped a tire, but those tires proved trusty and increased my confidence as a driver.” – professional rally and drift racer Mei

Read the rest of this entry >>

Kia America Joins Final Round of 2022 Electrify Expo

One of the largest collections of electric vehicle (EV) automakers and suppliers have been getting together this year at Electrify Expo, North America’s largest EV festival that takes a look at the future of these vehicles and the technology that they will entail. A lot of factors will play into the future of EVs and battery-electric vehicles (BEVs) and the impact they will have on the auto industry and their environment. Starting in June, 2022, the first segment of the series took place in Long Beach, California. The Electrify Expo has multiple segments around the country, and the final round takes place this month (November 2022) in Austin, Texas. Kia America has been following the expo since June and will be bringing with it the EV6 and all-new Niro EV.

“The 2022 Electrify Expo events have provided a forum for the top companies and executives in electrification to come together to share insights and discuss how the transition to all-electrified vehicles will be made as seamlessly as possible…Kia was able to share our point-of-view as one of the top selling manufacturers of EV vehicles and we certainly learned from the perspectives of others. We are confident that we are charting the best path forward and helping to shape the future of the automotive industry.” – Eric Watson, vice president, sales operations, Kia America

Read the rest of this entry >>

Kia Donates a Modified 2023 Sportage SUV to Sea Turtle Inc.

Kia America has continued to move forward with its “Accelerate The Good” charitable initiative that started in 2019. Many donations have been made to worthwhile organizations, such as the  $500,000 donation to the American Red Cross to help those affected by Hurricane Ian, and most recently, the $600,000 in donations to four Bryan County charities to celebrate the new Hyundai Motor Group (HMG) Metaplant being built in Savannah, Georgia. That last one will eventually push the production of Kia and HMG electric vehicle (EV) models to new heights by 2025. As the automaker continues this initiative, new donations and sponsorships will come to light, and the most recent is the donation of a custom 2023 Sportage SUV to Sea Turtle Inc., a non-profit organization based in South Padre Island, Texas.

Read the rest of this entry >>

Kia America Earns Three Awards from Newsweek

The year is almost over, just two months to go, and that means a lot of publications the majority of people have never heard of will be coming out with their “Best of” lists and awarding some of the vehicles available in the auto market. Last month, Newsweek wrapped up its annual 2022 Autos Awards competition, and this is a name that may be a little more familiar. Highlighting vehicles that break the standards for every day vehicles and equip them with great features, and made up of a very versatile team that covers a number of topics, only the best vehicles will win an award. Well, if there was ever an automaker that should be known as a top-tier brands, Kia America is definitely one of them. That’s why the automaker won multiple awards during the competition.

Read the rest of this entry >>