As the year comes closer to the end of 2022, we expect to see all kinds of cars winning awards and landing on “Best of” lists from automotive publications and organizations all across the industry. There may even be some rarely heard of, like the Strategic Vision’s 2022 Total Quality Awards. Unless on the board for a company, most people won’t be working with an international consulting and advisory service organization such as Strategic Vision, but the head honchos of many automakers rely on it to learn how consumers respond to their products. With nearly 30 segment categories represented, four Kia models won their respective segments this year.

Strategic Vision has become an asset to many companies due to their understanding of consumer data, able to their predicting advocacy, conquest, and loyalty to a brand. This is all according to a collection of consumers’ personal values and decision-making structures, and Strategic Vision’s 28th annual Total Quality Impact (TQI) report is a great example of this. An analysis that goes beyond the quality of a vehicle but also how the consumer evaluates its quality based on emotional attachment, the NVES was conducting by surveying over 112,078 new vehicle buyers after the first 90 days of ownership. Much like the J.D. Power Initial Quality Study, surveys give a good look at a sample of the consumer population, and in the case of the NVES, consumers seem to perceive the quality of their vehicles as higher when the “right things work right” – who doesn’t love it when a product works the way it should? Kia Corp received a lot of praise for this.