During the 2020 Consumer Electronics Show (CES), Kia Corp and the Hyundai Motor Group (HMG) surprised the world with a new form of automobile. Becoming a large part of the companies’ plans going forward, purpose-built vehicles (PBVs) are going to be the new, big change in the auto industry. Like standard vehicles, a PBV can get people from one place to another, but the interior of the vehicle is designed with an exact purpose in mind. To illustrate this, the automakers presented a video at the 2022 CES demonstrating the variety of PBVs that may one day populate roadways or even cities. In May 2022, Kia Corp announced that it will be establishing an all-new, high-tech smart manufacturing facility dedicated to producing electric PBVs, called “E-FOREST”.
“This dedicated PBV facility is one of the major pillars of our Plan S strategy as Kia seeks to claim the top position in the global PBV market…We will initially explore new markets with derivative PBV models, then gradually expand our presence in global markets with dedicated PBV models featuring autonomous driving technologies.” – Ho Sung Song, President and CEO of Kia Corporation
Able to build 100,000 PBVs a year, with the possibility of increasing production to 150,000 units annually, Kia Corp has big plans for this new production hub, located within Kia’s existing Hwaseong manufacturing site in Korea. Construction of the plant is slated to start during the first half of 2023, with production for commercial PBVs by 2025. In March, during the Kia 2030 2022 CEO Investor Day, the automaker shared business plans expanding on their Plan S Strategy, a framework to become a leading automaker in the world of electric vehicles (EVs) and battery-electric vehicles (BEVs). These plans are already underway, with Kia intending to expand the lineup with 14 BEV models by 2027, launching at least two BEVs per year between 2023 and 2027.
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