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Kia K5 and Kia Sorento Win 2020 GOOD DESIGN Awards

When it comes to designing an automobile in the 21st Century, the look and feel of a vehicle is constantly changing. With so many automakers adding all kinds of tech to vehicles, the line between performance and sci-fi luxury begins to blend. As automakers expand and grow, so should the look of their vehicles based on technology and engineering and the new capabilities they offer. Steadily outpacing the industry is Kia Motors, an automaker with possibly the most alternative fuel vehicles making up its lineup, and on the way to holding a 25-percent market share of all electric vehicle sales by 2025, according to Plan S. With these new vehicles comes a new style, and current models in the lineup may be a good look at what’s to come. The Kia K5 and Kia Sorento recently won the 2020 GOOD DESIGN Awards.

Going on for 70 years, the GOOD DESIGN Awards is one of the oldest design competitions in the world. In the auto industry, automakers are constantly trying to come up with new looks and styles that will attract consumers and catch their attention. With constant competition, automakers need something that helps them stand out, and programs like the GOOD DESIGN Awards highlight vehicles for innovation and pushing the envelope for style in the marketplace. Kia Motors models continue to do so every year.

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