What is in a name? What is in a logo? When it comes to Kia Motors, the South Korean automaker that has been blowing up the industry lately, knows two things about either. IT NEEDS TO BE BIG AND LOUD. When Kia first released the new generation of the sports car, the Kia K5 (previously named the Kia Optima), they went with death-defying stunt after stunt, including the live performance of the Triple Threat Event. Then, Kia Motors showed a lot of love for the new 2021 Kia Sorento, even going so far as to release it with two new adventurous special editions, the Sorento Yosemite and the Sorento Zion Edition. Now, the automaker has a new logo, and at least this reveal didn’t start any fires.
The video sure is flashy, and it ends with the announcement of a digital stream for the virtual New Kia Brand Showcase on January 15 at 12 am GMT, or 7 pm EST (oh, good!) Kia Motors has been rapidly evolving over the last several years in the industry, and with high goals set with an all-new brand purpose to become a leader in the electric vehicle market within the next few years, the new logo represents Kia’s ambition. In 2019, Kia Motors announced that it would become the next all-electric automaker and quickly followed with its first of two upcoming concepts, the Kia Futuron. A year ago, January 2020, Kia Motors then announced the Plan S Strategy. The plan is simple – produce 11 EVs by 2025, hold 25% of all sales from eco-friendly vehicles by the end of 2025, and sell 500,000 EVs worldwide and 1 million eco-friendly vehicles by 2026.