
Kia is one of the most well-known brands in the world, not just in the automotive industry. How did this South Korean car company transform into the powerhouse it is today?
Well, there are several reasons for that evolution, but we can certainly attribute the popularity to Kia’s relationship with professional sports leagues. While many casual fans may be familiar with the agreement between the brand and the NBA, the company has actually spread out to each of the major professional sports. Sure, the NBA may get the recognition for how it’s included the car brand in many of its most popular events (including the NBA Dunk Contest). However, the brand is certainly making strides in the NFL, MLB, NHL and even professional golf. This doesn’t only give the brand some recognition, but it also helps solidify Kia’s place as a “maker of sporty cars.”
If you’ve seen any of these sport-oriented commercials, you’ve probably been itching to visit a Kia dealer in Miami. Before you head out, though, check out the company’s relationship with the major sports leagues. After you see the number of athletes who have endorsed the car company, you may be convinced that Kia is the brand for you…
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